- Connect and Contacts
Dear Friends of the USA National Pavilion:
February was an exciting month for the USA National Pavilion. The Pavilion has achieved more than
90 percent of our $61 million sponsorship goal announced in 2009. In addition to welcoming more
corporate sponsors, we have seen expanded interest in participation from U.S. states and municipalities.
The Pavilion Team and the Pavilion’s sponsors continue to promote the remarkable platform that the Expo
will provide to advance U.S. values, technology and innovation while expanding U.S.-China trade. Earlier
this month, representatives from the USA National Pavilion, the governments of the United States and
China, and Pavilion sponsors were featured during the closing bell ringing at the New York Stock
We are grateful for your continued support of the USA Pavilion. The construction of Pavilion is nearly
complete, and May 1 is two short months away. We are encouraged that more U.S. companies are taking
advantage of the tremendous opportunities the Pavilion will create to showcase the American way of life
while strengthening cooperation between the United States and China.
USA National Pavilion Team Hosted by NYSE Euronext During the Ringing of the Closing Bell
in New York
Representatives from the USA National Pavilion, the governments of the United States and China, and
Pavilion sponsors applaud as the closing bell rings at the NYSE on Feb. 9.
On February 9, NYSE Euronext welcomed representatives from the U.S. and Chinese governments, the
USA National Pavilion leadership team, and corporate sponsors of the USA National Pavilion as they rang
the NYSE Closing Bell to highlight the USA National Pavilion at the Shanghai Expo 2010.
In honor of this occasion, Ambassador Peng Keyu, Consul General of the People’s Republic of China
in New York; Jose Villarreal, U.S. Commissioner General Shanghai Expo 2010, Ellen Eliasoph,
Founder and General Counsel, USA National Pavilion at the Shanghai World Expo; and Frank
Lavin, Chairman of the Steering Committee, USA National Pavilion at the Shanghai World Expo;
joined Duncan Niederauer, CEO, NYSE Euronext, during the ringing the NYSE Closing Bell.
Representatives of Global Sponsors of the USA National Pavilion: Chevron (NYSE: CVX); General
Electric (NYSE: GE); Johnson & Johnson (NYSE: JNJ); PepsiCo (NYSE: PEP) also attended the bell
NYSE Euronext is the exclusive sponsor for equities and derivatives exchanges and markets at the USA
National Pavilion at the Shanghai World Expo 2010. Opening in Shanghai in May 2010, China’s first-ever
world expo is expected to be the largest in world history.
“NYSE Euronext is proud to partner with the USA Pavilion in support of the 2010 Shanghai World Expo,”
said Duncan Niederauer, CEO, NYSE Euronext. “China is a focal point of our company’s global vision, and
we are thrilled to partner with a dynamic group of corporate sponsors that have united to highlight
American culture and innovation at this unique event in China.”
"Sponsorship of the USA Pavilion by NYSE Euronext serves as a powerful signal to American business
that the Shanghai World Expo is an important platform for promoting U.S.-China commerce," said Jose
Villarreal, U.S. Commissioner General to the Shanghai Expo 2010.
"NYSE Euronext has been instrumental in helping generate corporate and public support for the USA
Pavilion. We are grateful for their outreach in support of our efforts and we believe it is vital leading U.S.
corporations have a strong presence at the Shanghai Expo," said Frank Lavin, Chairman of the Steering
Committee, USA National Pavilion at the Shanghai World Expo.
American Airlines, Deloitte and Honeywell Announce Important Sponsorship Roles
American Airlines, Deloitte China and Honeywell announced their official sponsorship of the USA National
Pavilion at the Shanghai Expo 2010 in February.
"Support for the Pavilion continues to grow as companies recognize that this is going to be a once-in-a-
lifetime experience," said Nick Winslow, Founder and President of the USA National Pavilion. "Every
company that has an interest in China should consider getting involved."
American Airlines signed a contract with the USA National Pavilion at the World Expo to become its
exclusive passenger-airline sponsor.
"We look forward to working with American Airlines to help Americans visit the Shanghai World Expo and
to inspire our Pavilion guests to come explore the U.S.A.,” said Winslow.
Deloitte will be the official accounting and tax advisor of the USA National Pavilion. They will establish a
team of accounting and tax professionals to support the development and management of the Pavilion
during the Expo.
"We are honored to participate in the most dynamic world expo in history," said Chris Lu, CEO, Deloitte
China. "China and the U.S. are two major forces in the global economic order, and are two of the
important markets for Deloitte so it is fitting and we are delighted to participate in the Shanghai World Expo
by contributing our professional services to the USA Pavilion."
Honeywell will contribute cash, products and solutions, such as providing advanced building automation
and digital public address. In addition, Honeywell will contribute design ideas and provide onsite
maintenance to the 6,000-square meter USA National Pavilion that will have many environmental features.
"Honeywell's technology portfolio matches the Expo's theme well. The USA National Pavilion offers a
remarkable opportunity for us to have a featured role in a unique and unparalleled experience in this
historical event," said Shane Tedjarati, President and CEO of Honeywell China and India. "Honeywell
is a global leader in energy efficiency, environmental protection, and safety and security. We are excited to
demonstrate to China and the 70 million visitors expected to attend the Expo in Shanghai that Honeywell
technologies are helping to build a better world."
To support the "Better City, Better Life" theme of Expo 2010, one of the technologies contributed by
Honeywell will be its Web-Enabling Building Solutions (WEBS) that optimize energy consumption, creating
a secure and safe environment.
"The Shanghai Expo is an extraordinary opportunity to showcase American innovation, leadership and
culture," said Jose Villarreal, U.S. Commissioner General to the Shanghai World Expo 2010. "The
U.S. Pavilion presents a remarkable opening for American companies in one of the world's fastest growing
markets, and it will strengthen cooperation and partnership between the American people and the people
About 30 companies have signed contracts to sponsor the pavilion. The companies will provide their
world-class expertise to the U.S. Pavilion, enabling it to showcase the best of American innovation, culture
and ingenuity to millions of visitors at the Shanghai World Expo 2010.
City of San Antonio Announces USA National Pavilion Exhibit
On February 5, San Antonio city and business leaders announced participation in what's being called the
largest World's Fair in history--the 2010 World Exposition in Shanghai, China. Expected to draw more than
70 million people from around the world, the Better City, Better Life-themed Expo will focus on initiatives
achieving greener, safer, healthier, prosperous, inclusive and well-managed cities.
San Antonio's exhibit will feature its targeted industries, tourism and quality of life. A delegation of city and
community leaders lead by San Antonio Mayor Julian Castro and Councilwoman Elisa Chan will make
the trip to Shanghai May 25 through May 27. Councilwoman Chan, along with former Mayor and HUD
Secretary Henry Cisneros are co-chairs of a committee of business leaders coordinating the city's visit.
All San Antonio residents are encouraged to attend the expo during the time when the city will be featured.
"San Antonio has a long history of embracing its international roots and forging alliances around the globe
to create economic opportunity," said Castro. "We are honored that the city will put San Antonio's best foot
forward at the World Expo."
"We intend for San Antonio's delegation to be very business oriented. With an average of 400,000 people
per day visiting the fair, this is a tremendous opportunity to put San Antonio on the world-wide map," said
Councilwoman Chan. "Other business activities are being arranged in order to maximize our visit in
China," she added.
Secretary of State Hillary Rodham Clinton appointed San Antonio attorney Jose Villarreal as the
Commissioner General of the United States Pavilion in 2009. He leads all national fundraising efforts
and relations for the 2010 Expo.
San Antonio is no newcomer to the World's Fair. In 1968, the city hosted a World's Fair that drew 6.3
million people and international attention to the Alamo City. Many of the fair's structures remain today and
are known landmarks such as the Tower of the Americas, the Institute of Texan Cultures (the Texas
Pavilion), the John H. Wood, Jr. United States District Court (the U.S. Pavilion) and the Mexican Cultural
Institute (the Mexico Pavilion). Today, the area surrounding HemisFair Park continues to be a platform for
tourism and commerce.
Help Support the USA National Pavilion by Visiting Our Online Store
USA National Pavilion Coffee Mug is one of the many souvenirs you can find online a the
Pavilion 2010 Store.
The USA National Pavilion will open in just two months! Help support the Pavilion effort by visiting our
online store at www.usapavilion2010store.com. The USA National Pavilion Committee announced the
launch of its online store for clothing, accessories and gifts bearing the USA National Pavilion logo in
September of 2009. The store offers dozens of items that can be shipped anyplace around the world.
The USA National Pavilion is the official representative of the United States at the Shanghai World Expo
2010. It is managed by Shanghai Expo 2010, Inc., a non-profit tax-exempt entity responsible for carrying
out the fund-raising, design, construction, and operation of the USA National Pavilion project on behalf of
the government of the United States of America.
A Strong Start for 2010
Our list of sponsors continues to expand. The USA National Pavilion has raised more than 90 percent of the
$61 million target announced last year.
Sponsors to Date Include:
3M China AmCham Shanghai
American Airlines Anmar
B & L Group Bloomberg L.P.
Caterpillar City of San Antonio
Covington & Burling Cummins
CV Starr Foundation Dell
Deloitte Dow Chemical
Dupont Executive Centre
FedEx General Electric
Goodyear Haier America
Honeywell Intel Corporation
Johnson & Johnson Marriott
NYSE/Euronext Panasonic Integrated Systems
Pacific World PepsiCo
Procter & Gamble Qualcomm
State of Hawaii State of Tennessee
State of Texas United Technologies
CONNECT AND CONTACTS
Three Reasons to Join
1. Connect directly with upwardly mobile consumers in one of the world's largest and fastest growing
markets through participation in the USA National Pavilion.
2. Introduce your company to visitors at what is expected to be the largest event in human history with
over 70 M attendees, 95 percent of whom will be from Mainland China.
3. Demonstrate your company's commitment to corporate social responsibility in China.
Ellen R. Eliasoph
Founder and General Counsel
Ambassador Frank Lavin
Steering Committee Chairman
Felix T. Wong
Director, Partnerships and International Marketing
Mobile: (86) 135 0188 2044
Director, Sponsorship Sales
Office: (86) 136 0182 2938
Contacts (United States)
Founder and President
Office: (1) 626 744 5156
Managing Director, Marketing and Sponsorships
Office: (1) 714 773 0165
Mobile: (1) 714 273 5111
Office: (1) 626 355 3515
Questions, Comments, and Value-in-Kind Offers:
Our partners can connect with the USA National Pavilion on Linked In with the official "USA Pavilion 2010"
group found at www.linkedin.com.