How did you attract/address youraudience?• My magazine used many different aspects toappeal and attract my audience. The upcomingslides will show how the: colour scheme;imagery and text are used throughout to appealto my different sections of my audience.
Imagery• Imagery is something I wanted to be perfect on mymagazine as I think it is the single most importantaspect of the magazine to attract the audience.• I began by drafting up ideas of where I was going to goand what I was going to use as my key pictures in mymagazine. I decided that the best place to begin takingphotos was at a concert so I went to see a quite famousliquid funk artist known as Netsky. I got over 200photos from the concert but found the majority wereblurry and ended up only using around 10 as potentialfor final photos. Another issue was the resolution. It wasfar too pixelated to be used as a cover image or for thedouble page spread, so was then allocated as a smallerimage in my double page spread.• After I began planning images for the double page andcover and I started looking at clubs or shops thatfocused around electro and dance music and cameacross a shop called Cyber Dog in Camden. It had theperfect look for the photos and also featured a DJ and arange of staff members who suited the conventionallook of the genre. However as I looked deeper intotaking photos it became apparent that taking photoswere forbidden and so I had to start researchingsomewhere else to use.The images from Netsky attract an audienceinterested in drum and bass music because theyprovide live and unseen photos from within thecrowd. Although they are not very big they helpthe audience engage and simulate what theatmosphere was like at the actual event.
Imagery• After a while of not finding anyone or anywhereon the internet that could provide me with asuitable person or place to take the photos Ibegan asking my family to see if they had links toany DJ’s and I found out that my mum did. Shegot me a special meeting with an upcoming Drumand bass DJ who had all the latest equipment formixing and editing music.• I took a range of photos of the differentequipment from many different angles andapplied my photography skills to make it look asengaging as possible.• I also took a range of photos of the DJ (DJ K.I.M.)from many different angles and with her using arange of equipment. I found that the depth offield photos with her staring into the lens werethe most engaging and so there for chose acouple of them to be potential double pagespread photos. I chose to use a depth of fieldshot of the artist looking into the lens for thedouble page because it was engaging but alsofeatured an expensive pair of headphones whichwould attract the audience who are interested intechnology.Depth of field ExpensiveequipmentSimplebackground,nodistractionsGazeTheory
ImageryFor my cover page I used an image of the DJ behind thedecks which is image conventional scene in picturesfrom concerts and clubs. I thought this was perfect forrepresenting all sections of the audience. However thebackground was too plain and therefore I wanted toochange it for something that fitted the genre better. So IGoogled Dubstep and drum and bass and waspresented with a range of different images but the onethat stood out was that of a graphic equaliser. So I usedAdobe Photoshop to design a layout for it. It consistedof many squares and a single square to show where themax limit was for each bar. I added this to the image ofthe artist of the DJ but it was still too dull. I decided touse the purple which is conventional throughout mymagazine to create a gradient overlay for the image.This makes it look a lot more vibrant and combined withthe image from my photo shoot with the DJ creates agreat representation of the Electro/ Dubstep genre. Thiswould attract an audience because it is styled to looklike cover art used on recent Dubstep album covers andalso looks like the image has been taken straight out ofa club, which is where the majority of my targetaudience would find out about this genre of music.GazeTheoryDynamicBackgroundExpensive equipment andextremely goodConventionalcoloursConventionalcompositionof image
Imagery• The imagery I have used attracts my audience becauseit uses dynamic and engaging approaches tophotography to display the genre and present theartists and equipment.• By using a range of photographical techniquesincluding depth of field, macro shots and low angles Ihave been to provide the audience with a wide rangeof interesting photos to look at.• The double page spread and cover page both use gazetheory to attract an audience through use of beauty ofthe artist. This is a convention used throughoutimages for all magazines and I decided it was animportant aspect to consider when appealing to myaudience.• Since my audience is built up of young people thephoto can make or break their decision to engage andread through the rest of the magazine.• The use of Photoshop to create a dynamic backgroundalso indentifies to the audience what genre themagazine is. It also helps improve the actualappearance of the cover image and adds a sense ofatmosphere as if she was presenting in a club.
Text• Text is another element that helps to address andattract an audience. Whether it is the style and font ofthe text or what is written, each bit helps to attractthe audience.• Content – I made sure that the content in themagazine features some of the best artists out thereincluding Skrillex and Dirtyphonics. Artists like this arevery big at the moment and they have a vast databaseof fans who will want to know everything that ishappening with them, so would be interested ingetting the magazine just to find out a bit moreinformation about them. My text content also featuresinformation about prizes which means that mymagazine also interacts with its audience. Interactionisn’t a key factor I focused on but the prizes allow theaudience to show an interest in what Max Soundsdoing and therefore lets me see what the audiencethink of the magazine and their understanding of thecontent we offer.
Text• Another aspect of text which engages and drawsin the audience is the style. I have made my stylelook very modern to fit the genre and design Ihad laid out for my magazine. I decided to usetwo main fonts in my work Bauhaus 93 and ErisBold ITC. Bauhaus 93 looks really modern butwas hard to read when in paragraphs so wastherefore used for titles and page numbers. ErisBold ITC was perfect for the main body of textand with Bauhaus 93 also looked quite modernand helped construct the genre ofElectro/Dubstep.• I think that presentation and style of text israther essential when attracting the audience. Icarefully picked mine so that fitted the genre ofDubstep and clearly represented the atmosphereand style that professional magazines use whenfeaturing a Dubstep artist.Bauhaus 93Eras BoldITCModern text to help createrepresentation of a clubatmosphere.
Colour• The last aspect I think was important in attracting myaudience was the use of colour. I didnt want it toappear dull and gritty like a rock magazine I wanted itto appear fresh and modern. I got my ideas for colourfrom my visit to Netsky at The Forum. I found that theuse of a blue or purple with a black created a vibrantand engaging colour scheme. From personalpreference I preferred the colour purple and it alsofitted better with the good photos I got from theconcert so I used it as my primary colour to layout thedesigns, originally, for all the pages. It didnt suit thedouble page spread so was removed from there butwas used a lot on the cover and contents page.• The text needed to be another colour but it still hadto be able to fit with the colours for the designs of thepage. I chose to use white for the body text and yellowfor the tiles as they clearly stood out from the othercolours but it didnt make it look tacky instead it madelook vibrant and sharp the way I wanted it to be. Ablack stroke was added to the majority of text just togive it an extra bit of definition.Colour is an aspect that helps represent thegenre. The colours I chose to use are modernand slick and appeal to younger audiences asthey emulate the style and design of lightingthat is used in clubs and at festivals.
Conclusion• To attract my audience I have used a variety of aspects ranging from the colour of font to the way theimages are composed. I found that genre representation is key when addressing the audience. Thats why Ihave used colours that I have found are used by actual artists and images that have been in composed insuch a way that they show off the style of the genre and the atmosphere administered by the music Imfeaturing. I have also featured content in my text that shows the greatest artist in the scene at themoment so that my audience can easily identify the genre.