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WHY ADVERTISEON FACEBOOK?
There are 3 million businesses
currently advertising on Facebook,
for good reason.For as little ...
CREATE A BUSINESSPAGE
From your Personal Profile, select the
dropdown in the upper right hand corner.
Select Create Page.
BUSINESSPAGE FOR REALTORS®
BROKERBUSINESSPAGE AGENT BUSINESS PAGE
Select Product/Service
from the DropdownSelect Real Esta...
CREATE AN AD
From your personal profile select the
dropdown at the top-right of the screen,
select Create Ads.
Select a ca...
SELECTTYPE OF AD
Insert web page address where you want
consumers to land.
Select Set Audience & Budget.
TARGET AUDIENCE
Select location and general
demographic targeting.
Select Detailed Targeting.
SET BUDGET
Start designing your ad.
Facebook will
provide audience
estimates for your
ad based on the
daily ad budget.
DESIGNINGAN AD
Ad design is simple and self-explanatory; however it is
important to remember:
• Use simple, easy to read t...
ADDINGMEDIA
• Ad images from your photo library or select
Free Stock Images.
• Use high-resolution images for best results...
ATTENTION GRABBINGHEADLINE
Best Practices for Ad Copy:
• The Headline “Text” must be clear, concise,
and to the point. You...
TRACKINGAD PERFORMANCE
To track your ad’s performance, select the Promote dropdown from your business page and select
Ads ...
HOME PARTNERSOF AMERICAPORTAL
Home Partners of America is making Facebook Advertising easy for you. Access the Broker Port...
HOMEPARTNERSISLAUNCHINGAFACEBOOKADVERTISING CAMPAIGN
ANDWEWOULDLIKEFOR YOUTOPARTICIPATE!
•CLOSE3DEALSWITHHOME PARTNERSBYJU...
QUESTIONS?
IMG Digital Group
Phone: 412.477.3349
Email: imgdigitalgroup@gmail.com
www.imgdigit.com
www.homepartners.com
How to Advertise on Facebook - 2Q 2016
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How to Advertise on Facebook - 2Q 2016

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This IMG Digital Group (www.imgdigit.com) presentation provides instruction on how to use the Facebook Ad platform. It demonstrates the "Send People To Your Website," campaign objective in details. Sponsored by Home Partners of America

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How to Advertise on Facebook - 2Q 2016

  1. 1. WHY ADVERTISEON FACEBOOK? There are 3 million businesses currently advertising on Facebook, for good reason.For as little as $5, a business is able to create highly targeted and actionable ads on the Facebook Advertising platform. Businesses see 8x more engagementthan an unpaid organic postto their company page. In comparison to the online average,Facebook advertising can help achieve: Source: Source: daytamarketing.com/facebook-advertising-whitepaper/
  2. 2. CREATE A BUSINESSPAGE From your Personal Profile, select the dropdown in the upper right hand corner. Select Create Page.
  3. 3. BUSINESSPAGE FOR REALTORS® BROKERBUSINESSPAGE AGENT BUSINESS PAGE Select Product/Service from the DropdownSelect Real Estate from the dropdown
  4. 4. CREATE AN AD From your personal profile select the dropdown at the top-right of the screen, select Create Ads. Select a campaign objective.
  5. 5. SELECTTYPE OF AD Insert web page address where you want consumers to land. Select Set Audience & Budget.
  6. 6. TARGET AUDIENCE Select location and general demographic targeting. Select Detailed Targeting.
  7. 7. SET BUDGET Start designing your ad. Facebook will provide audience estimates for your ad based on the daily ad budget.
  8. 8. DESIGNINGAN AD Ad design is simple and self-explanatory; however it is important to remember: • Use simple, easy to read text with a clear call to action. • Visuals are very important. • No more than 20% of ad creative / image may be text. • Although your ad will run on both desktop and mobile, design the ad with the mobile consumer in mind as the vast majority of consumers will see this ad on their mobile device. • After you are satisfied, select Review Order and Place Order. • You will receive a Facebook notification that your ad has been approved and will begin delivering. • Consult with the Ads Product Guide.
  9. 9. ADDINGMEDIA • Ad images from your photo library or select Free Stock Images. • Use high-resolution images for best results. Select Images from the Media section. You may add a single image or as many as five in what is called a carousal ad. The choice depends on what you are trying to accomplish. If it is a home listing, the carousal may work best. If you are prospecting or recruiting, the single image or video may be best.
  10. 10. ATTENTION GRABBINGHEADLINE Best Practices for Ad Copy: • The Headline “Text” must be clear, concise, and to the point. You only have a one second to grab the viewer’s attention so make it count. • Less is more when it comes to copy. • Use the Call To Action button. • Review Order • Place Order
  11. 11. TRACKINGAD PERFORMANCE To track your ad’s performance, select the Promote dropdown from your business page and select Ads Manager. You may pause, edit, or delete your campaign at anytime. Select the campaign you want to review. Check for Performance, Audience, and Placement. Note: Give the ad some time to run (3-6 hours) before making a decision to edit or delete. If the campaign is not meeting your business objectives, try switching out the image or revising the ad copy.
  12. 12. HOME PARTNERSOF AMERICAPORTAL Home Partners of America is making Facebook Advertising easy for you. Access the Broker Portal via the www.homepartners.com website by selecting the button. The FACEBOOK ADS guide provides instructions, images, and scripts to help you drive more business leads via the Home Partners of America value proposition.
  13. 13. HOMEPARTNERSISLAUNCHINGAFACEBOOKADVERTISING CAMPAIGN ANDWEWOULDLIKEFOR YOUTOPARTICIPATE! •CLOSE3DEALSWITHHOME PARTNERSBYJUNE30TH, YOUWILL BEREIMBURSEDUP TO$200* •CLOSE5DEALSWITHHOME PARTNERSBYJUNE30TH, YOUWILL BEREIMBURSEDUP TO$500* Rules: Must use the Home Partners advertising materials provided in the Broker Portal** Please email Ayoub Rabah at arabah@homepartners.com stating that you would like to participate in the campaign Good luck! *PROOF OF APPROVED FACEBOOK ADVERTISING EXPENSES REQUIRED **If you would like to use other materials, please have them approved by Ayoub via email
  14. 14. QUESTIONS? IMG Digital Group Phone: 412.477.3349 Email: imgdigitalgroup@gmail.com www.imgdigit.com www.homepartners.com

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