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Walter White’s house up for sale on
Craigslist? Don’t shell out your
$150k just yet
By Chris Reidy | G L O BE S T A F F
O C T O BER 0 1 , 2 0 1 3
Several hours before the final episode of AMC’s “Breaking Bad” aired Sunday night,
what appeared to be a mock ad went up on Craigslist, offering to sell you Walter White’s
house (partly on the grounds that the TV show’s lead character is no longer in need of an
The Craigslist post read: “3BR/2BA Albuquerque ranch is fit for a king. In-ground pool
with lovely patio, perfect for grilling with family. Two-car garage for a Pontiac Aztek,
Chrysler 300 or both. Water heater replaced in 2009. Secret crawl space great fun for
kids. Near airport. Great local schools with dedicated teachers who take an interest in
students. World-class local hospitals. Perfect for outdoorsmen, with first-rate area
camping and RV spots. MOTIVATED SELLER. MUST BE OUT BY SUNDAY, 10:15 PM.
MAKE AN OFFER TODAY.”
The post was from Century 21, the big real estate firm, and the idea came from Mullen,
the Boston ad agency that works with Century 21 on social media marketing.
As fans of the show know, “Breaking Bad” is the story of Walter White (played by actor
Bryan Cranston), a chemistry teacher who makes a career change to making meth after
he learns he has cancer.
“’Breaking Bad’ has become such a part of American culture, and its last episode was a
cultural moment,” Mullen group account director Eric Montague said. “We wanted
Century 21 to be part of that conversation in a relevant way that paid homage to the