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Join us in support of the Norwin High School Boys Soccer Team for our 4th annual golf tournament at Manor Valley Golf Course on June 27. See flyer for details.
Norwin High School Boys Soccer Golf Tournament 2021
Norwin High School Boys Soccer Golf Tournament 2021
Matt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
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In mid-2015 C21 University deployed the C21 Social Media Learning Hub Certificate Program. This best-in-class social media learning program provides an interactive on-demand learning program to all CENTURY 21 professionals empowering them with best-practices in social selling.
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C21 Social Media Learning Hub - Impact Report
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If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content." According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
C21 Makes BFFs Through Competitive Content
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The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television. IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies. Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish. Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
My BFF Social: Capturing the Consumer in a Constant Stream of Content
My BFF Social: Capturing the Consumer in a Constant Stream of Content
Matt Gentile
C21® Social for Business: The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, Linkedin, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
Getting Started with C21 Social for Business
Getting Started with C21 Social for Business
Matt Gentile
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
Digital Drumbeat 2015
Digital Drumbeat 2015
Matt Gentile
From Facebook to Linkedin, consumers are finding out about you before before you meet them in person. Make sure you are making a great first impression by proactively managing your digital reputation.
Manage Your Digital Reputation 2015
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Recommended
Join us in support of the Norwin High School Boys Soccer Team for our 4th annual golf tournament at Manor Valley Golf Course on June 27. See flyer for details.
Norwin High School Boys Soccer Golf Tournament 2021
Norwin High School Boys Soccer Golf Tournament 2021
Matt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
IMG Digital Group - Using Listening to Recruit
IMG Digital Group - Using Listening to Recruit
Matt Gentile
In mid-2015 C21 University deployed the C21 Social Media Learning Hub Certificate Program. This best-in-class social media learning program provides an interactive on-demand learning program to all CENTURY 21 professionals empowering them with best-practices in social selling.
C21 Social Media Learning Hub - Impact Report
C21 Social Media Learning Hub - Impact Report
Matt Gentile
If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content." According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
C21 Makes BFFs Through Competitive Content
C21 Makes BFFs Through Competitive Content
Matt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television. IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies. Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish. Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
My BFF Social: Capturing the Consumer in a Constant Stream of Content
My BFF Social: Capturing the Consumer in a Constant Stream of Content
Matt Gentile
C21® Social for Business: The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, Linkedin, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
Getting Started with C21 Social for Business
Getting Started with C21 Social for Business
Matt Gentile
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
Digital Drumbeat 2015
Digital Drumbeat 2015
Matt Gentile
From Facebook to Linkedin, consumers are finding out about you before before you meet them in person. Make sure you are making a great first impression by proactively managing your digital reputation.
Manage Your Digital Reputation 2015
Manage Your Digital Reputation 2015
Matt Gentile
In 21 minutes a day, C21 Social for Business helps you build out your social sphere, cultivate online relationships, and follow up with prospects. This session uncovers specific strategies for leveraging content and using paid social advertising to grow your network.Learn best practices to engage with prospects online without being intrusive and convert your social contact list into a results-driven database.
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CENTURY 21® brand celebrated several major wins during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver OneShow Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content. Overall the work earned 12 domestic and international awards.
CENTURY 21 Award-Winning Social Media
CENTURY 21 Award-Winning Social Media
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CENTURY 21 and USA Bobsled Go for the Gold!
C21 Sustained Excellence 2014
C21 Sustained Excellence 2014
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For sheer tactical brilliance, Century 21 takes the No. 7 spot in the integrated and interactive category.
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
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PR Daily Recognizes +Century 21 Real Estate LLC with "Best PR Innovation" Award. Campaign attracts young home buyers through online gaming brand activation.
CENTURY 21 Wins Best PR Innovation Award
CENTURY 21 Wins Best PR Innovation Award
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According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer." While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
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Adweek century 21 only worthy brand tie in to the breaking bad finale
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Matt Gentile
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C21 breaking bad marketeing pays the boston globe
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GQ: CENTURY 21 Social Media Campaign
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Salon: Walter White's Home on Craigslist
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Curbed: CENTURY 21 Social Media Campaign
Curbed: CENTURY 21 Social Media Campaign
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Im db covers c21 bb digital campaign
Im db covers c21 bb digital campaign
Matt Gentile
"In today's media environment there's only so many Super Bowls, only so many opportunities to capture the attention and imagination of a mass audience, and Breaking Bad's season finale was one of those moments," said Matt Gentile, director of social media for Century 21. "Walter's house is like its own character on the show ... as the show is coming to an end we felt like the home is going to receive a lot of attention. This show in particular represents really exceptional quality and between those two factors it was a good opportunity to move forward."
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
Matt Gentile
More Related Content
More from Matt Gentile
In 21 minutes a day, C21 Social for Business helps you build out your social sphere, cultivate online relationships, and follow up with prospects. This session uncovers specific strategies for leveraging content and using paid social advertising to grow your network.Learn best practices to engage with prospects online without being intrusive and convert your social contact list into a results-driven database.
Manage Your Social Media Marketing in 21 Minutes a Day
Manage Your Social Media Marketing in 21 Minutes a Day
Matt Gentile
CENTURY 21® brand celebrated several major wins during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver OneShow Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content. Overall the work earned 12 domestic and international awards.
CENTURY 21 Award-Winning Social Media
CENTURY 21 Award-Winning Social Media
Matt Gentile
CENTURY 21 and USA Bobsled Go for the Gold!
C21 Sustained Excellence 2014
C21 Sustained Excellence 2014
Matt Gentile
For sheer tactical brilliance, Century 21 takes the No. 7 spot in the integrated and interactive category.
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
Matt Gentile
PR Daily Recognizes +Century 21 Real Estate LLC with "Best PR Innovation" Award. Campaign attracts young home buyers through online gaming brand activation.
CENTURY 21 Wins Best PR Innovation Award
CENTURY 21 Wins Best PR Innovation Award
Matt Gentile
According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer." While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
Matt Gentile
Google describes the service as connecting social, communication and people which is designed to build your website’s ability to rank higher on search. Here we show you how to increase your SEO with Google+.
A Guide to Google +
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Matt Gentile
C21's real time social marketing was recognized in the NY Times for its ad about the royal baby.
CENTURY 21 Social Marketing Recognized in NY Times Feature
CENTURY 21 Social Marketing Recognized in NY Times Feature
Matt Gentile
C21's real time social marketing was recognized in the NY Times for its ad about the royal baby.
C21 Social Marketing Featured in NY Times
C21 Social Marketing Featured in NY Times
Matt Gentile
Century 21 Sells Walter White's House in the Only Worthy Brand Tie-In to the Breaking Bad Finale 'Fit for a king'
Adweek century 21 only worthy brand tie in to the breaking bad finale
Adweek century 21 only worthy brand tie in to the breaking bad finale
Matt Gentile
'Breaking bad' home listing on craigslist is super clever, century 21
'Breaking bad' home listing on craigslist is super clever, century 21
Matt Gentile
C21 breaking bad marketeing pays the boston globe
C21 breaking bad marketeing pays the boston globe
Matt Gentile
CENTURY 21 Social Campaign Featured in Inman News
CENTURY 21 Social Campaign Featured in Inman News
Matt Gentile
Huffington Post: CENTURY 21 Campaign Super Clever
Huffington Post: CENTURY 21 Campaign Super Clever
Matt Gentile
'Breaking Bad' Home Listing On Craigslist Is Super Clever, Century 21
Huffington Post: CENTURY 21 Super Clever
Huffington Post: CENTURY 21 Super Clever
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GQ: CENTURY 21 Social Media Campaign
GQ: CENTURY 21 Social Media Campaign
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Salon: Walter White's Home on Craigslist
Salon: Walter White's Home on Craigslist
Matt Gentile
Curbed: CENTURY 21 Social Media Campaign
Curbed: CENTURY 21 Social Media Campaign
Matt Gentile
Im db covers c21 bb digital campaign
Im db covers c21 bb digital campaign
Matt Gentile
"In today's media environment there's only so many Super Bowls, only so many opportunities to capture the attention and imagination of a mass audience, and Breaking Bad's season finale was one of those moments," said Matt Gentile, director of social media for Century 21. "Walter's house is like its own character on the show ... as the show is coming to an end we felt like the home is going to receive a lot of attention. This show in particular represents really exceptional quality and between those two factors it was a good opportunity to move forward."
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
Matt Gentile
More from Matt Gentile
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Manage Your Social Media Marketing in 21 Minutes a Day
Manage Your Social Media Marketing in 21 Minutes a Day
CENTURY 21 Award-Winning Social Media
CENTURY 21 Award-Winning Social Media
C21 Sustained Excellence 2014
C21 Sustained Excellence 2014
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
CENTURY 21 Social Recognized by Ad Age Creativity Best of 2013
CENTURY 21 Wins Best PR Innovation Award
CENTURY 21 Wins Best PR Innovation Award
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
Brand Channel: CENTURY 21 Finds Value in Olympics and Social Media
A Guide to Google +
A Guide to Google +
CENTURY 21 Social Marketing Recognized in NY Times Feature
CENTURY 21 Social Marketing Recognized in NY Times Feature
C21 Social Marketing Featured in NY Times
C21 Social Marketing Featured in NY Times
Adweek century 21 only worthy brand tie in to the breaking bad finale
Adweek century 21 only worthy brand tie in to the breaking bad finale
'Breaking bad' home listing on craigslist is super clever, century 21
'Breaking bad' home listing on craigslist is super clever, century 21
C21 breaking bad marketeing pays the boston globe
C21 breaking bad marketeing pays the boston globe
CENTURY 21 Social Campaign Featured in Inman News
CENTURY 21 Social Campaign Featured in Inman News
Huffington Post: CENTURY 21 Campaign Super Clever
Huffington Post: CENTURY 21 Campaign Super Clever
Huffington Post: CENTURY 21 Super Clever
Huffington Post: CENTURY 21 Super Clever
GQ: CENTURY 21 Social Media Campaign
GQ: CENTURY 21 Social Media Campaign
Salon: Walter White's Home on Craigslist
Salon: Walter White's Home on Craigslist
Curbed: CENTURY 21 Social Media Campaign
Curbed: CENTURY 21 Social Media Campaign
Im db covers c21 bb digital campaign
Im db covers c21 bb digital campaign
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
Ad Age: CENTURY 21 Puts Walter White's Home on Craiglist
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