To be able to design solutions for people, we need to learn from them.
Use the tools of design (personas, wireframes, creative briefs, content catalogs/priorities) to get the mechanics out of the way of creativity.
The Importance of Process with UX
The importance of peopleThe importance of processHave a planWhat’s the value of UX?
Two sides to the same coinThe importance of people
“Everyone believes they are, or can be, creative. And they are right.” - Bruce Nussbaum Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire
How often do we talk to people?All the time. Engage with people Apply learning RINSE AND Listen to to design REPEAT them Be creative with them
The benefit of listening topeople Fundamental Benefits Validate the charter to ensure that the project is truly valuable. Determine succinctly what is needed. Build excitement and interest for the project. Not-so-obvious Benefits Inform you of potential roadblocks. Everyone has a creative eye and are voracious for “new and cool” (remember the green slide). People’s ideas will surprise you!
Two sides to the same coinThe importance of process
What do we do? We create beautiful andengaging experiences for people
Where does process fit in creative? Why should be the common What is the content and When defines the timeline of thread for design. images that support the engagement. the “why?” Define the intention of the visual Timelines need to give proper communication and how it is Create content with purpose. time for UX and visual designers intended to cause response. Without context, content makes to build the best solutions and no sense. deliver them while it is still relevant. Where is the content most effective? What is it’s priority? Construct relationships, hierarchy and priority that helps the content support a visual design. Who are we building the How will the visual design and solution for? user experience be applied to guide people? As always, keep in mind the primary beneficiary– the people Utilize simple, beautiful design using the product. methodologies that build a showcase for the intended message.
Where does process fit in creative? Why What When • Project purpose/scope • Content checklist • Project plan • Creative brief • Image search and collection • Schedule • Visual identity patterns • Photo shoots • Communication strategy • Video storyboards and • Escalation plan shoots • Roles and responsibilities Where • Information hierarchy • Sitemap • Wireframes • Content priority Who How • Personas • Visual design comps • Interview goals • HTML/CSS Prototypes • Interview scripts • Page templates
Two key players in a successfulconsulting engagement Executive sponsorship with a clear direction. Without leadership, there are no decisions. People that need to do things in a better way. Without people to create for, there is no passion.
If I have learned one thing over the years Have a plan
Inherently, people like to have aplan Build the plan and timeline with the client partners. Be present when the plan is reviewed by project sponsors. Check and make sure there is enough time to talk to people throughout the process. Interviews Design validation Usability Build and agree on success metrics together. Have an agreed upon issue escalation path.
Ensuring project success Remember that the client is a partner, not an adversary. Most breakdowns occur when communication fails. Have an explicit agreement of how everyone can engage if there is an issue. Remember that friction is a healthy part of a good partnership. Be honest, no matter what the outcome. Be engaged in the solution.
But you made it look so simpleWhat’s the value of UX?
How to position UX User-centric design is the glue to create beauty, sensibility and fun with technology. With rapid change to devices and interfaces, user-centric design is needed now more than ever to make sense What do of it all. people want? UX will extend the life of software; build it right now and you can use it for years What can What can rather than quarters. we we create? dream?
To continue the conversation Matt Fergusonmferguson@gmail.com