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Image credit: Universal Pictures (Frankenstein, 1931)
@duckymatt
ADAPTING TO
RESPONSIVE
DESIGN
HELLOI’m Matt
@duckymatt
@cyberduck_uk cyber-duck.co.uk
@duckymatt
@duckymatt
cyber-duck.co.uk
@duckymatt
DESIGNING 

RESPONSIVE

EXPERIENCES
Image credit: Warner Bros, Village Roadshow Pictures, Groucho II Partnership & Silver Pictures (The Matrix, 1999) @duckymatt
SO,
HOW DO
WE DEFINE
RESPONSIVE
DESIGN?
Image credit: Hartswood Films, BBC Wales & Masterpiece (Sherlock, 2010) @duckymatt
MEDIA QUERIES
FLUID GRIDS
FLEXIBLE IMAGES
@duckymatt
DELIVERING ELEGANT VISUAL
EXPERIENCES, ACROSS JUST
ABOUT ANY DEVICE.
@duckymatt
@duckymatt
@duckymattImage credit: Am Psycho Productions, Edward R Pressman Film, Lions Gate Films,
Muse Productions, PPS Films, Quadra Entertainment, Universal Pictures (American Psycho, 2000)
JOB
DONE,
RIGHT?
Image credit: Broadway Video, Little Stranger, NBC Universal Television (30 Rock, 2006) @duckymatt
WELL,
NOT

QUITE
Image credit: Carolco Pictures, Pacific Western, Lightstorm Entertainment, Canal+ & T2 Productions (Terimator 2: Judgment Day, 1991) @duckymatt
THE TRUE CHALLENGES OF RWD
GO BEYOND MEDIA QUERIES AND
MAKING EVERYTHING STRETCHY.
@duckymatt
@duckymatt
@duckymatt
WHAT ARE THE TRUE
CHALLENGES OF RWD?
CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt
MATTER?
WHY DOES ALL OF THIS
@duckymatt
Source: http://adwords.blogspot.co.uk/2015/05/building-for-next-moment.html
MOBILE WEB VS DESKTOP WEB
INTERNET
USERS
2007 - 2015
Source: Kleiner Perkins Caufield Byers, Mary Meeker’s Internet Trends 2011 http://www.kpcb.com/insights/2011-internet-trends
DESKTOP
MOBILE
@duckymatt
#MOBILEGEDDON
Image credit: Twentieth Century Fox, & Centropolis Entertainment (Independence Day, 1996) @duckymatt
Photo Credit: Kris Krüg: https://www.flickr.com/photos/kk/6863172432/
THIS IS WHY RWD MATTERS
@duckymatt
@duckymatt
KAREN MCGRANE
Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
You don't get to decide
what device somebody
uses to access the Internet.
They do.
Source: http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/ @duckymatt
CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt
Content strategy plans for the creation, publication, and
governance of useful, usable content.
Define not only which content will be published, but why
we’re publishing it in the first place.
KRISTINA HALVORSON
Source: http://alistapart.com/article/thedisciplineofcontentstrategy @duckymatt
ASSUMPTION IS
THE ENEMY OF A
GOOD CONTENT
STRATEGY
@duckymatt
BUT AREN’T MOBILE USERS
ALWAYS ‘ON THE GO’?
Image credit: 20th Century Fox Television & Greenway Productions (Batman, 1966) @duckymatt
60% OF SMARTPHONE DATA
IS USED INDOORS
Source: http://www.cennydd.com/blog/designing-with-context
Image credit: Fox 2000 Pictures, Regency Enterprises, Linson Films, Atman Entertainment, Knickerbocker Films & Tarius Film (Fight Club, 1999)
@duckymatt
39% OF PEOPLE USE THEIR
MOBILE IN THE LOO.
Source: http://www.wiyamobile.net/pitch.pdf
Image credit:Chuck Lorre Productions & Warner Bros. Television (The Big Bang Theory, 2007-)
@duckymatt
Source / Credit: http://xkcd.com/773/
@duckymatt
CONTENT
PARITY
YOUR CORE CONTENT
SHOULD BE AVAILABLE
ON ALL PLATFORMS
@duckymatt
Credit: http://wtfmobileweb.com/ @duckymatt
Credit: http://wtfmobileweb.com/ @duckymatt
Credit: http://wtfmobileweb.com/
@duckymatt
@duckymatt
CONTENT PARITY ≠
CONTENT PRIORITY
@duckymatt
@duckymatt
@duckymatt
SO HOW CAN WE

AVOID ASSUMPTIONS?
@duckymatt
CHALLENGE ASSUMPTIONS
WITH RESEARCH
Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982) @duckymatt
Image credit: Chartoff-Winkler Productions and United Artists (Rocky, 1976) @duckymatt
WHAT PEOPLE SAY THEY DO
Image credit: Gracie Films & 20th Century Fox Television (The Simpsons, 1989–) @duckymatt
WHAT PEOPLE REALLY DO
DEVICE AGNOSTIC USER STORIES
@duckymatt
AUDIT YOUR EXISTING CONTENT
Image credit: Nintendo & Capcom (The Legend of Zelda: A Link to the Past, 1991) @duckymatt
MOBILE FIRST

DESIGN
Check out: http://abookapart.com/products/mobile-first
@duckymatt
MOBILE FIRST

DESIGN
CONTENT
STRATEGY
@duckymatt
@duckymatt
FOCUS
AVOID CONTENT BLOAT
Image credit: Imagine Entertainment (The Nutty Professor, 1996) @duckymatt
@duckymatt
LAYOUTS BASED ON
CONTENT NOT DEVICES
@duckymattImage credit: http://nexuscolorado.blogspot.com/2012/07/10-new-car-dilemas-does-it-fit-in-my.html
@duckymatt
@duckymattSource: http://opensignal.com/reports/fragmentation.php
FRAGMENTATION
@duckymattImage creditWalt Disney Productions (Donald Duck: Early to Bed, 1941)
OUR CONTENT
WILL NEED
TO BECOME
MORE FLEXIBLE
THAN EVER
Image credit: Sunbow Productions, Marvel Productions & Hasbro (The Transformers, 1984) @duckymatt
CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt
THE WEB TODAY…
Image credit: 4Kids Productions Inc (Pokémon, 1998) @duckymatt
TRANSFER
SIZE
2010 2015
Source: http://httparchive.org/trends.php
700KB
2,000 KB
@duckymatt
IF WE CONTINUE AT THIS RATE
THE AVERAGE PAGE SIZE IN 2020
WILL BE OVER 5MB!
@duckymatt
$500
MONEY WELL SPENT?
@duckymatt
@duckymatt
90 SECONDS LATER…
54.6MB
1,600 REQUESTS
$500
MONEY WELL SPENT?
@duckymatt
71% OF PEOPLE EXPECT
WEBSITES TO LOAD AS
QUICKLY (OR FASTER) ON
THEIR MOBILE PHONE
See: http://e-commercefacts.com/research/2011/07/what-usrs-want-from-mobil/19986_WhatMobileUsersWant_Wp.pdf @duckymatt
EVERY SECOND COUNTS
@duckymatt@duckymattImage credit:Children’s Television Workshop & SesameWorkshop (Sesame Street, 1969-)
@duckymatt
EVERY 100 MILLISECOND DELAY
COSTS 1% IN SALES
Source: https://moz.com/blog/how-to-improve-your-conversion-rates-with-a-faster-website
@duckymatt
EVERY 1 SECOND DELAY
COSTS $1.6 BILLION A YEAR
Source: http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales
@duckymatt
MAKING THE OBAMA WEBSITE 60% FASTER
INCREASED DONATIONS BY 14%
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
@duckymatt
3 SECOND SAVING
$34 MILLION IN CONTRIBUTIONS
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
@duckymatt
REDUCING LOAD BY 2 SECONDS
INCREASED DOWNLOADS BY 15%
Source: https://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/
@duckymatt
DRIVING AN ADDITIONAL
60 MILLION DOWNLOADS PER YEAR
Source: https://blog.mozilla.org/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/
THINK SPEED MATTERS?
@duckymattImage credit: LucasFilms & Twentieth Century Fox Films (Star Wars: Episode IV – A New Hope, 1977)
@duckymattImage credit:NASA: http://www.everydaysciencestuff.com/space-dog/
I HAVE NO IDEA WHAT I’M DOING
BRAD FROST
Photo credit: John Davey: http://www.flickr.com/photos/johndavey/8891059281/
Source: http://bradfrostweb.com/blog/post/performance-as-design/
It’s time for us to treat
performance as an
essential design
feature, not just as a
technical best practice
@duckymatt
PERFORMANCE AT THE HEART OF
ALL DESIGN DECISIONS
Image credit: Paramount Pictures, Robert Stigwood Organisation & Allan Carr Production (Grease, 1978) @duckymatt
SETTING A

PERFORMANCE BUDGET
Image credit: Twentieth Century Fox Film Corporation (Speed, 1994) @duckymatt
@duckymatt
MAKEYOUR BUDGET TANGIBLE
DAN MALL
Photo credit: Jeffrey Zeldman: https://www.flickr.com/photos/zeldman/14716769922/
Source: http://danielmall.com/articles/how-to-make-a-performance-budget/
I believe designers do
their best work within
constraints, and knowing
those constraints before
starting a design can be
incredibly enabling.
PAGE LOAD SPEED
HTTP REQUESTS
SIZE OF THE PAGE
@duckymatt
@duckymatt
@duckymatt
START RENDER:
2.392 sec
VISUALLY COMPLETE:
13.500 sec
@duckymatt
CURRENT WEBSITE
START RENDER:
1.900 sec on average
VISUALLY COMPLETE:
2.400 sec on average
@duckymatt
SIMILAR WEBSITES
START RENDER:
1.500 sec
VISUALLY COMPLETE:
2.000 sec
@duckymatt
OUR GOAL SPEEDS
@duckymatt
SO WHAT NEXT?
Image credit: Twentieth Century Fox Films, UTV Motion Pictures, Spyglass Entertainment, Blinding Edge Pictures, Dune Entertainment (The Happening, 2008)
@duckymattInspired by: http://danielmall.com/articles/how-to-make-a-performance-budget/
Image credit: http://www.hetemeel.com/einsteinform.php
@duckymatt
START RENDER:
1.293 sec
VISUALLY COMPLETE:
1.600 sec
@duckymatt
CURRENT WEBSITE
@duckymattImage credit: BBC Wales, CBC (Doctor Who, 2005–)
PERCEPTION OF SPEED MATTERS
@duckymattImage credit: Reliance Entertainment, IM Global, DNA Films, Peach Trees, Rena Films (Dredd, 2012)
Source: http://www.nytimes.com/2012/08/19/opinion/sunday/why-waiting-in-line-is-torture.html?_r=0 @duckymatt
@duckymattSource: http://www.filamentgroup.com/lab/weight-wait.html
SCOTT JEHL - MORE WEIGHT
DOESN’T MEAN MORE WAIT SCOTT JEHL
More weight
doesn’t mean
more wait…
MAKE THE FIRST PAGE
RENDER BLAZING FAST
Image credit: Pixar Animation Studios & Walt Disney (Toy Story, 1995) @duckymatt
LOAD ONLY CRITICAL CONTENT
THAT IS VISIBLE TO THE USER
ON FIRST PAGE LOAD
@duckymatt
https://developers.google.com/speed/docs/insights/PrioritizeVisibleContent#structure
@duckymatt
@duckymatt
CONTENT
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt
FUTURE FRIENDLY ≠
FUTURE PROOF
@duckymatt
WE CAN NEVER TRULY FUTURE PROOF OUR DESIGNS
Check out: http://futurefriendlyweb.com/
THE FUTURE IS ALREADY HERE
Image credit: Universal Pictures, Amblin Entertainment, U-Drive Productions (Back to the Future, 1985) @duckymatt
Photo credit: TechStage: https://www.flickr.com/photos/bestboyzde/15710950965 @duckymatt
Photo credit: Orde Saunders Liew: https://www.flickr.com/photos/79578508@N08/10081419044/ @duckymatt
Photo credit: Christopher Schmidt: https://www.flickr.com/photos/crschmidt/2224975112/ @duckymatt
Photo credit: Jon Fingas: https://www.flickr.com/photos/jfingas/15770620452/ @duckymatt
Photo credit: Mobilyazilar: https://www.flickr.com/photos/mobilyazilar/16172156273 @duckymatt
Source & Image Credit: http://arstechnica.com/gadgets/2012/03/hands-on-gesture-voice-and-the-many-inputs-of-samsungs-smart-tv/ @duckymatt
@duckymatt
Photo credit: David Carrington: https://www.flickr.com/photos/thox/5053262651 @duckymatt
@duckymattSource & Image Credit: http://fuckyeahinternetfridge.tumblr.com/
Source & Image Credit: http://www.bmwblog.com/2008/03/05/more-info-on-the-bmw-full-in-car-web-access/ @duckymatt
A HOSTILE ENVIRONMENT
Image credit: Twentieth Century Fox Film Corporation, Gordon Company, & Silver Pictures (Die Hard, 1988) @duckymatt
Source: http://outdatedbrowser.com/ @duckymatt
DIFFERENT BROWSERS
@duckymatt
SLOW CONNECTIONS
Photo credit: LoKan Sardari: https://www.flickr.com/photos/lokan/17289001432/ @duckymatt
TINY TO HUGE SCREENS
Photo credit:Paul: https://www.flickr.com/photos/-macjasp/7056169897 @duckymatt
RETINA AND NON RETINA
@duckymatt
NEW INPUTS
Image credit: Twentieth Century Fox, Dreamworks SKG, Cruise/Wagner Productions, Blue Tulip Productions, Ronald Shusett/Gary Goldman (Minority Report, 2002)
Image credit: Paramount Pictures & Industrial Light & Magic (Star TrekIV: The Voyage Home, 1986) @duckymatt
NEW INPUTS
@duckymattImage credit: BBC
WE DON’T GET TO DECIDE HOW
PEOPLE ACCESS OUR CONTENT
THEY DO.
@duckymatt
DO WEBSITES NEED TO
LOOK EXACTLY THE SAME
IN EVERY BROWSER?
@duckymattImage credit: StudioCanal, Aardman Animations & Anton Capital Entertainment (Shaun The Sheep Movie, 2015)
http://dowebsitesneedtolookexactlythesameineverybrowser.com/
@duckymatt
Image credit: Julien Douvier: http://www.juliendouvier.com/Animated-photography-Escalators
PROGRESSIVE ENHANCEMENT
Source: http://christianheilmann.com/2012/02/16/stumbling-on-the-escalator/
@duckymatt
@duckymatt
PROGRESSIVE ENHANCEMENT
Image credit: Julien Douvier: http://www.juliendouvier.com/Animated-photography-Escalators
Source: http://christianheilmann.com/2012/02/16/stumbling-on-the-escalator/
@duckymatt
DESIGN FOR TOUCH
BY DEFAULT
AND ENHANCE WITH TOUCH GESTURES
Image credit: Walt Disney Productions, Lisberger/Kushney (TRON, 1982) @duckymatt
@duckymatt
See: skinnyties.com
FORM ENHANCEMENT
USING INPUT TYPES AND ATTRIBUTES
Image credit: http://blog.teamtreehouse.com/use-input-element
@duckymatt
ANIMATION AS AN
ENHANCEMENT
Source / Image credit: Dann Petty: https://dribbble.com/shots/1621359-Open-Close-Icon-Animation @duckymatt
@duckymatt
LOCATION,
LOCATION,
LOCATION
@duckymatt
Check out: http://canibbq.com
@duckymatt
Check out: http://beforedark.co
CONDITIONAL LOADING
GREAT FOR ADAPTIVE EMBEDDING
@duckymatt
@duckymatt
WE’LL NEED TO
ADAPT TO THESE
CHALLENGES
Image credit: Paramount Pictures (Airplane!, 1980)
@duckymatt
SKETCH
@duckymattImage credit: Twentieth Century Fox Films, Paramount Pictures and Lightstorm Entertainment (Titanic, 1997)
@duckymatt
PROTOTYPING
Image credit: Paramount Pictures, Marvel Studios, Fairview Entertainment and Dark Blades Films (Iron Man, 2008)
http://cyber-duck.github.io/hoisin.scss/
@duckymatt
RESPONSIVE DESIGN
GOES MUCH FURTHER
THAN MEDIA QUERIES
AND FLUID GRIDS
Image credit: Pixar Animation Studios & Walt Disney (Toy Story, 1995) @duckymatt
3 FACTORSImage credit: L.A. Films and HBO (¡Three Amigos!, 1986) @duckymatt
CONTENT STRATEGY
PERFORMANCE
FUTURE FRIENDLINESS
@duckymatt
MAKE TRULY
RESPONSIVE EXPERIENCES
Image credit: Warner Bros, Village Roadshow Pictures, Groucho II Partnership & Silver Pictures (The Matrix, 1999) @duckymatt
THAT WE
Image credit: Walt Disney and Pixar Studios. (Up, 2009) @duckymatt
OUR CLIENTS
Image credit: Twentieth Century Fox Film Corporation, Gordon Company, & Silver Pictures (Die Hard, 1988) @duckymatt
AND OUR USERS
Image credit: Chartoff-Winkler Productions and United Artists (Rocky, 1976) @duckymatt
WILL
Image credit: Warner Bros, Village Roadshow Pictures, A&E Television Network, Bazmark Films, Red Wagon Entertainment and Spectrum Films (The Great Gatsby, 2013) @duckymatt
THANK YOU
@duckymatt
Copyright: Studio 37 & La Petite Reine & La Classe Américaine
& JD Prod & France 3 Cinéma & Jouror Productions & uFilm (The Artist, 2011)

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