Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Change management is paramount

1,467 views

Published on

Presentation at Intranets2011 on 11 May 2011

Published in: Technology
  • Be the first to comment

Change management is paramount

  1. 1. Change Management is Paramount<br />Matthew C. Clarke<br />Artwork by Dario Campanile<br />CC-BY-SA<br />
  2. 2. Context<br />This presentation was made on 11 May 2011 at the Intranets 2011 conference in Sydney, Australia.<br />This document is lightly protected under the Creative Commons Attribution Share Alike 3.0 License.<br />The presenter can be contacted via LinkedIn or by email to matthew.c.clarke@gmail.com<br />
  3. 3. Outline<br />Intranet projects often fail ... but why?<br />What is change management?<br />Eight verbs for an intranet project<br />
  4. 4. Intranet Failures<br />Failure against what criteria?<br />The causes of failure<br />
  5. 5. http://www.govexec.com/dailyfed/1206/120806ts1.htm<br />
  6. 6. The costs of failure<br /><ul><li>Lost investment
  7. 7. Lost credibility and motivation
  8. 8. Lost trust from users
  9. 9. Lost trust from management</li></li></ul><li>The causes of failure<br />“Most ... companies manage the implementation project in a purely technical perspective without systematically facing the organizational and the change management aspects."<br />Martini, A., Corso, M., Pellegrini, L. (2009). An empirical roadmap for intranet evolution. International Journal of Information Management, Volume 29, Issue 4<br />
  10. 10. Damsgaard, J., & Scheepers, R. (2000). Managing the crises in intranet implementation: a stage model. Information Systems Journal, 10 (2), 131-149.<br />
  11. 11. Change management<br />Three domains of change<br /><ul><li>Technical
  12. 12. Organisational
  13. 13. Individual</li></ul>Resistance to change<br />
  14. 14. actic<br />Principles to drive intranet change<br />
  15. 15. 1. Reverse the thinking<br />BAD: A new (or changed) intranet is just a technical project<br />BETTER: A new (or changed) intranet will need significant change management<br />BEST: The intranet is a significant tool for organisational change<br />
  16. 16. 2. Seek senior sponsorship<br />Patron<br />Champion<br />Sell the business value to them<br />
  17. 17. 3. Maximise employee participation<br />Moral principle<br />Pragmatic principle<br />Avoid rather than overcome resistance<br />
  18. 18. 3. Maximise employee participation<br />Moral principle<br />Pragmatic principle<br />Avoid rather than overcome resistance<br />
  19. 19. 4. Increase the appetite for change<br />You can lead a horse to water ...<br />Gaining permission<br />Unfreeze – Transition – Refreeze <br />
  20. 20. 4. Increase the appetite for change<br />You can lead a horse to water ...<br />Gaining permission<br />Unfreeze – Transition – Refreeze <br />
  21. 21. 5. Design for change<br />Change is the only constant<br />Intranet design must be extensible<br />Intranet processes must facilitate change<br />
  22. 22. 6. Write a comm’s plan<br />Positioning, branding, messaging<br />Table listing all planned communication<br /><ul><li>Timing
  23. 23. Purpose
  24. 24. Audience
  25. 25. Message
  26. 26. Format/channel
  27. 27. Desired reaction/response
  28. 28. Responsibility</li></li></ul><li>6. Write a comm’s plan<br />Positioning, branding, messaging<br />Table listing all planned communication<br /><ul><li>Timing
  29. 29. Purpose
  30. 30. Audience
  31. 31. Message
  32. 32. Format/channel
  33. 33. Desired reaction/response
  34. 34. Responsibility</li></li></ul><li>7. Test user reactions and usefulness<br />Test design choices early<br />Usable does not imply useful or used<br />Run pilots in authentic contexts<br />
  35. 35. 7. Test user reactions and usefulness<br />Test design choices early<br />Usable does not imply useful or used<br />Run pilots in authentic contexts<br />
  36. 36. 8. Generate a critical mass of users<br />Create expectation and excitement<br />Most useful content first<br />Royal decree<br />
  37. 37. 8. Generate a critical mass of users<br />Create expectation and excitement<br />Most useful content first<br />Royal decree<br />
  38. 38. ...and one final thought<br />Lighten up a bit!<br />Matthew C. Clarke<br />http://matthew.clarke.name<br />

×