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Writing Captivating
Property Descriptions
That Attract Your Ideal
Guests
❖ Property descriptions should pull
your target audience to your property
over competitors’
❖ Focus on the most attractive property
features & not on the whole list of
amenities
A few things to consider...
Describe select property features - It’s not just a pool, It’s an experience...
"Forget your woes relaxing at the
poolside and enjoying a glass of
wine. Read a book, lounging on a
bright sunny morning or a starry
night.
Shallow pool for your young ones
too. We take care of everything else.
Swim-wear, pool toys, floats, and
rings, everything means everything!"
However, it’s neither a rant, nor a nature diary...
❖ Less is more
❖ Skip a few property features
❖One-liner will suffice:
“Hit the beach, Take a stroll, Go
hiking, biking and fishing, We are
close to everything!”
❖ Give contact info for further
enquiry…
Highlight your USP...
❖ Be a person of few words
❖ Showcase uniqueness
❖ It could be better customer
service
❖ Don’t make false promise
❖ Highlight only what you
can deliver…
Casual Friday...
❖ Assess your clientele
❖ Balance your tone
❖ Don’t be a Grammar Nazi
❖ Casual shouldn’t mean unprofessional
“Sunshine Villa, fondly anticipates your
arrival”
Or
“ Sunshine Villa, an Ultimate Party Paradise,
wants you here!”
Set expectations right...
❖Clarify to attract ideal guests
❖ Be polite
❖ Necessary for exceptional places
Show you care...
Reception is also a help desk!
“Call Reception for any help,
power banks, phone chargers,
umbrellas, or anything of the
like.
Whatever you’ve forgotten,
we have you covered!”
Keep it updated
Descriptions are not a one
time affair
❖ Should be updated for recent
happenings – Covid 19 Pandemic
❖ Highlight precautionary
measures undertaken
Thanks...
Please visit
RentalTrader.com to
book your next
vacation

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Writing Captivating Property Descriptions That Attract Your Ideal Guest

  • 2. ❖ Property descriptions should pull your target audience to your property over competitors’ ❖ Focus on the most attractive property features & not on the whole list of amenities A few things to consider...
  • 3. Describe select property features - It’s not just a pool, It’s an experience... "Forget your woes relaxing at the poolside and enjoying a glass of wine. Read a book, lounging on a bright sunny morning or a starry night. Shallow pool for your young ones too. We take care of everything else. Swim-wear, pool toys, floats, and rings, everything means everything!"
  • 4. However, it’s neither a rant, nor a nature diary... ❖ Less is more ❖ Skip a few property features ❖One-liner will suffice: “Hit the beach, Take a stroll, Go hiking, biking and fishing, We are close to everything!” ❖ Give contact info for further enquiry…
  • 5. Highlight your USP... ❖ Be a person of few words ❖ Showcase uniqueness ❖ It could be better customer service ❖ Don’t make false promise ❖ Highlight only what you can deliver…
  • 6. Casual Friday... ❖ Assess your clientele ❖ Balance your tone ❖ Don’t be a Grammar Nazi ❖ Casual shouldn’t mean unprofessional “Sunshine Villa, fondly anticipates your arrival” Or “ Sunshine Villa, an Ultimate Party Paradise, wants you here!”
  • 7. Set expectations right... ❖Clarify to attract ideal guests ❖ Be polite ❖ Necessary for exceptional places
  • 8. Show you care... Reception is also a help desk! “Call Reception for any help, power banks, phone chargers, umbrellas, or anything of the like. Whatever you’ve forgotten, we have you covered!”
  • 9. Keep it updated Descriptions are not a one time affair ❖ Should be updated for recent happenings – Covid 19 Pandemic ❖ Highlight precautionary measures undertaken