The report covers trends in the vacation rental industry for winter 2021, highlighting a recovery post-pandemic, an increase in length of stay, and the popularity of rural accommodations. It suggests implementing various strategies for both rural and urban rentals, such as offering discounts for longer stays and catering to remote workers. The document also emphasizes the importance of early holiday marketing and enhancing family-friendly features to attract bookings.

1. Vacation Rental
Industry Trends for
Winter 2021

2. Lodgify’s Report on Vacation Rental Industry Trends
● Recovery after the pandemic
● Length of stay is increasing
● Rural accommodations have
the longest stays
● Over 70% of bookings span
one to three days
● 25% of bookings last four to
seven days
● The average daily rate of
vacation rentals increases
each year

3. Implementing Trends into Business Strategy: Rural
Vacation Rentals
● Offer early-bird specials
● Reward longer stays with
discounts
● Try large group and family
discounts
● Provide family-friendly
amenities

4. Implementing Trends into Business Strategy: Urban
Vacation Rentals
● Implement a minimum stay
length rule
● Offer segmented discounts

5. Implementing Trends into Business Strategy: All
Vacation Rentals
● Start holiday marketing ASAP
○ Black Friday
○ Thanksgiving
○ Christmas
● Cater to remote workers
● Add family-friendly
amenities
● Set up self check-in

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