Social Media: A Land of Elves and Myths

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A presentation first presented in Iceland at the iMark conference. It encourages companies to focus on social business strategy rather than social media strategy and figure out what they could do.

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Social Media: A Land of Elves and Myths

  1. 1. Social Media: A Land of Elves and Myths<br />
  2. 2. Map of where to get the best hotdog<br />
  3. 3. Me<br />
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  5. 5. This is Where I Lived last night…<br />
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  9. 9. And of course, you are probably just as bored as me of this….<br />
  10. 10. Myth number 1:<br /> Everyone is talking about Social Media so I need to<br />
  11. 11. 66% of marketeers believe they should be investing budget into social media<br />* E-marketer<br />
  12. 12. 73% of marketeers admit they don’t know what social media can do for them<br />* E-marketer<br />
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  14. 14. Fact number 1:<br /> Social Media are simply channels where people share their passions, congregate and discuss interests<br /> If you are thinking solely about social media then you are missing the important point…..<br />
  15. 15. The Whole Consumer Journey has changed<br />Fuel Conversation with relevant content to discussions<br />Socialise the website experience e.g. Like functions, shares<br />Use social monitoring technologies to identify “Active consumers”<br />Reward social interaction and loyalty e.g. Group Discounts<br />
  16. 16. Fuel Conversation with relevant content to discussions<br />Socialise the website experience e.g. Like functions, shares<br />Use social monitoring technologies to identify “Active consumers”<br />
  17. 17. Reward social interaction and loyalty e.g. Group Discounts<br />Use social monitoring technologies to identify “Active consumers”<br />
  18. 18. Socialise the website experience e.g. Like functions, shares<br />Use social monitoring technologies to identify “Active consumers”<br />Fuel Conversation with relevant content to discussions<br />Reward social interaction and loyalty e.g. Group Discounts<br />
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  20. 20. Myth number 1:<br />You need to be thinking about Social Media<br />Fact: Think about your core Social Strategy<br />
  21. 21. Myth number 1:<br />You need to be thinking about Social Media<br />Fact: Think about your Social Strategy<br />Myth number 2:<br />Its important to be social because the numbers are big<br />
  22. 22. 500m users spending 30mins per day<br />2bn views of videos per day, 24hours uploaded per min<br />75m members in 200 countries<br />20bn tweets<br />
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  31. 31. And when you have 317,000 potential linchpins you can create a storybook of positive conversation<br />
  32. 32. Myth number 1:<br />You need to be thinking about Social Media<br />Fact: Think about your Social Strategy<br />Myth number 2:<br />Its important to be social because of the numbers<br />Fact: Linchpins are more important than numbers, 1 can make all the difference<br />
  33. 33. Myth number 1:<br />You need to be thinking about Social Media<br />Fact: Think about your Social Strategy<br />Myth number 2:<br />Its important to be social because of the numbers<br />Fact: Linchpins are more important than numbers, 1 can make all the difference<br />Myth number 3:<br />You need to publish content<br />
  34. 34. The most popular reason for people to follow brands or engage with brands in social channels was…….<br /> To receive discounts.<br />
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  36. 36. Brands that help me Save Money<br />Brands that give me social currency<br />
  37. 37.
  38. 38. Ladies you know you want<br />
  39. 39. @Huffington Post<br />
  40. 40. 180+ personalised videos<br />18m views<br />22,500 comments<br />
  41. 41. Listen<br />Start Here<br />End up Here<br /><ul><li> Information segmented to different areas of business/business requirements
  42. 42. Qualitative and Quantitative information
  43. 43. Paid for
  44. 44. Personalised Information
  45. 45. Qualitative led
  46. 46. Free</li></li></ul><li>Study<br />
  47. 47. Publish and Activate<br />Hosted <br />Platform<br />Directional <br />Platform<br />
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  49. 49. What I hope you will think about when you think about social strategy..<br />
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  54. 54. TAKK!<br />Stories to: mattbb@thebrooklynbrothers.com<br />

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