Social Media: A Land of Elves and Myths
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A presentation first presented in Iceland at the iMark conference. It encourages companies to focus on social business strategy rather than social media strategy and figure out what they could do.
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Social Media: A Land of Elves and Myths
- 1. Social Media: A Land of Elves and Myths
- 2. Map of where to get the best hotdog
- 3. Me
- 5. This is Where I Lived last night…
- 9. And of course, you are probably just as bored as me of this….
- 10. Myth number 1: Everyone is talking about Social Media so I need to
- 11. 66% of marketeers believe they should be investing budget into social media * E-marketer
- 12. 73% of marketeers admit they don’t know what social media can do for them * E-marketer
- 14. Fact number 1: Social Media are simply channels where people share their passions, congregate and discuss interests If you are thinking solely about social media then you are missing the important point…..
- 15. The Whole Consumer Journey has changed Fuel Conversation with relevant content to discussions Socialise the website experience e.g. Like functions, shares Use social monitoring technologies to identify “Active consumers” Reward social interaction and loyalty e.g. Group Discounts
- 16. Fuel Conversation with relevant content to discussions Socialise the website experience e.g. Like functions, shares Use social monitoring technologies to identify “Active consumers”
- 17. Reward social interaction and loyalty e.g. Group Discounts Use social monitoring technologies to identify “Active consumers”
- 18. Socialise the website experience e.g. Like functions, shares Use social monitoring technologies to identify “Active consumers” Fuel Conversation with relevant content to discussions Reward social interaction and loyalty e.g. Group Discounts
- 20. Myth number 1: You need to be thinking about Social Media Fact: Think about your core Social Strategy
- 21. Myth number 1: You need to be thinking about Social Media Fact: Think about your Social Strategy Myth number 2: Its important to be social because the numbers are big
- 22. 500m users spending 30mins per day 2bn views of videos per day, 24hours uploaded per min 75m members in 200 countries 20bn tweets
- 31. And when you have 317,000 potential linchpins you can create a storybook of positive conversation
- 32. Myth number 1: You need to be thinking about Social Media Fact: Think about your Social Strategy Myth number 2: Its important to be social because of the numbers Fact: Linchpins are more important than numbers, 1 can make all the difference
- 33. Myth number 1: You need to be thinking about Social Media Fact: Think about your Social Strategy Myth number 2: Its important to be social because of the numbers Fact: Linchpins are more important than numbers, 1 can make all the difference Myth number 3: You need to publish content
- 34. The most popular reason for people to follow brands or engage with brands in social channels was……. To receive discounts.
- 36. Brands that help me Save Money Brands that give me social currency
- 38. Ladies you know you want
- 39. @Huffington Post
- 40. 180+ personalised videos 18m views 22,500 comments
- 42. Qualitative and Quantitative information
- 43. Paid for
- 45. Qualitative led
- 47. Publish and Activate Hosted Platform Directional Platform
- 49. What I hope you will think about when you think about social strategy..
- 54. TAKK! Stories to: mattbb@thebrooklynbrothers.com
Editor's Notes
- introduction – firstly, I just want to say thank you for inviting me to come here to talk to you. I have found out a tonne of amazing things about Iceland since working on the Inspired by Iceland strategy… the first being your genuine believe in elves which I find fascinating, apparently the figure I was quote was that 60% of Icelandic people believe in elves and am hoping to find out more later today when I chat to a few of you over a beer, the second being the passion your countrymen and women have for the country and I thought us British were patriotic
- and third that Iceland has THE best hotdogs in the world… the famous Psylur (a Bill Clinton favourite)… and thanks to our Facebook page I now know where to get the best ones… which I am going to do later.
- So hello. this is Me – LinkedIn Profile. I work at the Brooklyn Brothers in London and my role is a dual role as a strategist and also heading up our Social thinking. I have been tagged with the title Head of Social Media, but as you will see I try to avoid that as much as possible.
- And in full disclouse this is exactly where I live…thanks to Google Streetview…
- And this is where I am staying tonight... Like the review says its comfortable, clean and not massively exciting yet people have reviewed it over 200 times.
- This is how I got here…a message from our sponsors… so thanks IcelandAir… great flight, definetly lived up to the reviews on AirlineQuality.com
- The truth is, I’m just as interested in what you have to say…. As I am sure that most of you are here because you are constantly being asked this.. “What are you doing about social media?” Or perhaps even this “What is your social media strategy?”And you know what? I have the same issues….“What should our social media strategy be?” “What is social media?”
- And I don’t know about you, but I’m sick of seeing these… How to use Twitter, Top 5 Twitter, Top5 ways to use Facebook., Social Guru!? – the truth is there will always be DIY guides on how to use social media channels, but these channels will evolve over time, we may not be using channels such as FB in a years time… I doubt it, but you never know. So to me, its not really about providing a guide to how to use these technologies there will always be someone else to do that… for me its about providing a guide about how to be a more social business.
- And this leads me to our first myth….my view is that social media or social media strategy is a bit of an Elves tale. Firstly, you probably aren’t sure whether to believe in it or not, secondly you aren’t sure if you should tell people whether you believe in it or not.
- If you have been in any presentation about social media, you have probably seen this – the Conversation Prism by Brian Solis. And it is beautiful isn’t it. The truth is the conversation prism or social media are where a huge amount of companies begin their journey in social media. But this to me is wrong..
- And that’s because social media are simply channels where people share their passions, congregate and discuss their interests… to be social media should be simply a tactic employed in a wider more important strategy of becoming a more social business…
- You shouldn’t be thinking about social media, you should be thinking about what your social strategy is. (some examples)What this means is…how does my business balance the need to be more open, with the need to maintain our integrity as a business, with the consumer desire for empowerment. I call this the “social conundrum”
- Myth number 2 -
- Myth number 2 -
- Myth number 2 -
- Myth number 2 -
- Personalisation created social currency – the have you seen this!