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How to Click withMillennial Moms
social and mobile digital strategies
@sidneyeve
image: tienvijftien
the new demographics of motherhood
68% 79%
all births first birthsGenY
image: Susan NYC
Millennialsborn after 1980
image: lenifuzhead
primacydigital
GenY
web first.
image:TL Davis Photography
momsconnectedthe most active social networkers
influencers
Source: Retail Advertising and Marketing Association/BIGresearc...
what do millennials and moms do on ?
part one.
castinglife
research, review, share.
image: bellissimac
1.
sharingimageprivacy concerns
Source: ShesConnected Multimedia Survey 2009
image: hands trends
2.
gamingsocial
average player is 30-something female
3.
in-game cause marketing raised$1M1week
4.statversations
conversations via status updates
$70K24hours2009
#beatcancer
statversations
shopping5.social
FacebookOpenGraph
convenience
watching6.video
image: brittney bush
GenY traits relevant to marketers
targeting millennial moms
image: EdYourdon
part two.
raise satisfaction index
make the ask
GenYare avid communicators, with opinions to share.
image:Alireza Teimoury
the questions
hire interns and bloggers. pay them. promote them.
outsource
marketing to millennial moms? hire your target ...
surveys & polls. social by design. iPad ready.
engagement1click
GenX more apt to write reviews & comments
vs. GenY who like to "like" (microengagment)
Source: The Parent...
mindedcausesocially consciousGenY
image alexindigo
95% 94%
moms millennials
approve.
Source: Cone Cause Evolution Study 2010
image: justingaynor
of using social
network plat...
speaks loudest to Millennials and Moms
“ “cause marketing
image: FotoRita
social good footprint
a form of self-expression
image: Jason A. Samfield
identity beyond mummyhood
ambitious + educated + future-focused + mompreneurial
image: greekadman
social media for social ...
a site that really "gets it"
value-added content for
millennial moms incl. beyond mummyhood
mini case study
mobile techGenY♥
image: Evil Erin
Source: BabyCenterLLC Survey 2009
348% 2006-2009
mobile moms
image: jaygrandin
is your sitemobile optimized?
image: owaief89
short code texting promo
image: Phil Strahl
mini case study
24% redemption rate
best part? everybody wins
image: monkeyc.net
prize pyramid from coupons to free stuff
GenYlikes to be recognized& rewarded
MomsiPhone
smartphones36%
Source: BabyCenter 21stC Mom Report
Image: lankforddi
value-addedbranded app
for busy women on-the-go
moms
need budget calculators
could your business sponsor a white label app?
white label app ideas
lists!moms
need
time trackers
white label app ideas
moms
need
generationgamer
GenY
Image: Steve Kay
Source: Entertainment Software Association Survey 2010
of parents are gamers & play with their kids50%
Image: sean dreilin...
40%iPhone moms
download games for their children
Image: Paul Mayne
branded game from Parents Magazine
iPad as digital pacifier
microboredom, mobility & the iGeneration
image: Holtsman
multitaskers
multichannel
GenY
image: foreverdigital
simultaneous media users
#1
Source: Nielsen Media 3-Screen Report 2010
women 25-35 years
addedvalue
microcontent
fast loading,
easily findable,
mobile optimized,
& 1-click shareable
purpose built for moms with
m...
mobile ready.
infographics
mobile, agile, shareable
agilitymobile
quick response codes
image: clevercupcakes
what to code?
URLs
phone #s
SMS
where to put?
biz card
FB page
invoice
free QR code generator
free QR code reader app
to scan a QR code,use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app forAndroid/iPhone
for more in...
about the author
Sidneyeve Matrix
Queen’s National Scholar, Media
Queen’s University, Canada
sidneyevematrix.com
twitter: ...
Marketing to GenY Moms
Marketing to GenY Moms
Marketing to GenY Moms
Marketing to GenY Moms
Marketing to GenY Moms
Marketing to GenY Moms
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Marketing to GenY Moms

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Marketing to GenY Moms

  1. 1. How to Click withMillennial Moms social and mobile digital strategies @sidneyeve image: tienvijftien
  2. 2. the new demographics of motherhood 68% 79% all births first birthsGenY image: Susan NYC
  3. 3. Millennialsborn after 1980 image: lenifuzhead
  4. 4. primacydigital GenY web first. image:TL Davis Photography
  5. 5. momsconnectedthe most active social networkers influencers Source: Retail Advertising and Marketing Association/BIGresearch Survey 2009 image: liquene
  6. 6. what do millennials and moms do on ? part one.
  7. 7. castinglife research, review, share. image: bellissimac 1.
  8. 8. sharingimageprivacy concerns Source: ShesConnected Multimedia Survey 2009 image: hands trends 2.
  9. 9. gamingsocial average player is 30-something female 3.
  10. 10. in-game cause marketing raised$1M1week
  11. 11. 4.statversations conversations via status updates
  12. 12. $70K24hours2009 #beatcancer statversations
  13. 13. shopping5.social FacebookOpenGraph
  14. 14. convenience
  15. 15. watching6.video image: brittney bush
  16. 16. GenY traits relevant to marketers targeting millennial moms image: EdYourdon part two.
  17. 17. raise satisfaction index make the ask GenYare avid communicators, with opinions to share. image:Alireza Teimoury
  18. 18. the questions hire interns and bloggers. pay them. promote them. outsource marketing to millennial moms? hire your target demo. image: Chapendra
  19. 19. surveys & polls. social by design. iPad ready.
  20. 20. engagement1click GenX more apt to write reviews & comments vs. GenY who like to "like" (microengagment) Source: The Parenting Group & NewMediaMetrics Survey 2008 image:^^TILSIM^^
  21. 21. mindedcausesocially consciousGenY image alexindigo
  22. 22. 95% 94% moms millennials approve. Source: Cone Cause Evolution Study 2010 image: justingaynor of using social network platforms for social good
  23. 23. speaks loudest to Millennials and Moms “ “cause marketing image: FotoRita
  24. 24. social good footprint a form of self-expression image: Jason A. Samfield
  25. 25. identity beyond mummyhood ambitious + educated + future-focused + mompreneurial image: greekadman social media for social good meets women's expectations for content reflecting their
  26. 26. a site that really "gets it" value-added content for millennial moms incl. beyond mummyhood mini case study
  27. 27. mobile techGenY♥ image: Evil Erin
  28. 28. Source: BabyCenterLLC Survey 2009 348% 2006-2009 mobile moms image: jaygrandin
  29. 29. is your sitemobile optimized? image: owaief89
  30. 30. short code texting promo image: Phil Strahl mini case study 24% redemption rate
  31. 31. best part? everybody wins image: monkeyc.net prize pyramid from coupons to free stuff GenYlikes to be recognized& rewarded
  32. 32. MomsiPhone smartphones36% Source: BabyCenter 21stC Mom Report Image: lankforddi
  33. 33. value-addedbranded app for busy women on-the-go
  34. 34. moms need budget calculators could your business sponsor a white label app?
  35. 35. white label app ideas lists!moms need
  36. 36. time trackers white label app ideas moms need
  37. 37. generationgamer GenY Image: Steve Kay
  38. 38. Source: Entertainment Software Association Survey 2010 of parents are gamers & play with their kids50% Image: sean dreilinger
  39. 39. 40%iPhone moms download games for their children Image: Paul Mayne
  40. 40. branded game from Parents Magazine
  41. 41. iPad as digital pacifier microboredom, mobility & the iGeneration image: Holtsman
  42. 42. multitaskers multichannel GenY image: foreverdigital
  43. 43. simultaneous media users #1 Source: Nielsen Media 3-Screen Report 2010 women 25-35 years
  44. 44. addedvalue microcontent fast loading, easily findable, mobile optimized, & 1-click shareable purpose built for moms with micromoments to spare image: Pixzamillion
  45. 45. mobile ready.
  46. 46. infographics mobile, agile, shareable
  47. 47. agilitymobile quick response codes image: clevercupcakes
  48. 48. what to code? URLs phone #s SMS where to put? biz card FB page invoice free QR code generator free QR code reader app
  49. 49. to scan a QR code,use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app forAndroid/iPhone for more information on marketing to GenY moms scan this QR code to read this ePaper cyberpopblog.com
  50. 50. about the author Sidneyeve Matrix Queen’s National Scholar, Media Queen’s University, Canada sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix Research prepared for: image: Jason L. Parks

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