Getting Social

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Getting Social

  1. 1. Getting Social: First Steps Designing Online Media, Communication & Networking Strategies by Sidneyeve Matrix image: webtreats
  2. 2. audio version of this presentation available: vimeo.com/channels/socnetculture image: el patojo
  3. 3. SM from novelty to necessity part of the lexicon of everyday life & business image: Stephen Hackett
  4. 4. a collection of communication tools image: Paul Worthington
  5. 5. image: William Hook design & develop your business identity
  6. 6. wrap a community around your company image: micn2sugars
  7. 7. image: timtom.ch become a thought leader in your industry & increase your credibility
  8. 8. add measurable value to your bottom lines
  9. 9. social media: people having conversations online image: lastquest
  10. 10. the conversation has already started image: Mister Boboli
  11. 11. action item #1 active listening grow bigger ears image: Yvonne in Willowick Ohio
  12. 12. listening station & information aggregator Google Reader + RSS feeds image: gsherman
  13. 13. RSS feeds really simple syndication of digital content
  14. 14. tracking social media buzz
  15. 15. unfettered real-time conversation
  16. 16. SM user demographics image: mallix
  17. 17. millennials: 1977-1994 digital natives
  18. 18. GenX: 1965-1976 35-44 largest demographic on socnets image: [phil h]
  19. 19. Tech Boom(ers) half have a socmedia profile three-quarters use Facebook image: Pete Ashton
  20. 20. online conversation is converted into & impacts brand reputation
  21. 21. 100 largest firms in Fortune 500 80% on Twitter, Facebook YouTube or public blog source: 2009 University of Massachusetts Dartmouth
  22. 22. action item #2 claim your name
  23. 23. SM conversations take place within a share economy P2P, B2C, & B2B image: hfabolous
  24. 24. connecting over content image: Robert the Noid
  25. 25. how we share SM content 45% 30% source: Gigya Feb 2010 image: artcphoto
  26. 26. socialnomics: hierarchy of content sharing image: Atle Brunvoll
  27. 27. brand devotion
  28. 28. 2. found information/objects
  29. 29. 3. original user-generated content
  30. 30. action item #3 make some microcontent image: blackheartking.com
  31. 31. shareable digital assets
  32. 32. shareable digital coupons & promos
  33. 33. if content is King then context is Queen image: a_flama
  34. 34. lead generation drive traffic to your website image: Thomas Hawk
  35. 35. blog dynamic content image: the coveted
  36. 36. barriers to SM adoption image: adeb@nd
  37. 37. #1 barrier to SM adoption 45% lack of skilled staff
  38. 38. action internship #4 outsourcing or item image: presta
  39. 39. collaboration
  40. 40. #2 barrier to SM adoption 40% difficulty of measuring ROI
  41. 41. SM impacts the bottom lines image: ansik
  42. 42. action item #5 design your custom metrics
  43. 43. define objectives set criteria by which to measure success of SM efforts image: diego cervo crestock.com
  44. 44. snapshot your starting points image: Hands Trends
  45. 45. move the needle with social media drive sales reduce costs expand network attract media attention
  46. 46. grow network traffic measure: relevancy follower tracking measure: impact retweet frequency
  47. 47. increase sales 67% said yes Are you more likely to buy since becoming a fan/ follower? source: iModerate Research Technologies 2010 image: freefotouk
  48. 48. get media coverage self-promote events, launches image: Ani-Bee
  49. 49. find reporters
  50. 50. raise satisfaction index timely responses to client issues & P2P customer support image: Evil Erin
  51. 51. image: Pink Sherbert Photography optimize SER search engine results
  52. 52. "Link Juice"
  53. 53. image: Wonderlane SM communications platforms & increased reach visibility credibility relevancy transparency
  54. 54. about the author Sidneyeve Matrix Queen's National Scholar & Assistant Professor, Film & Media, Queen's University, Canada. sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation including images have Creative Commons Attribution- Noncommercial-Share Alike 3.0 Licenses. 2010/sidneyevematrix

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