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The Shift to Performance
Gil Klein
SVP Clients
September 2013 53.2% 27.8% 12.1%
September 2012 44.1% 32.2% 16.4%
September 2011 30.5% 39.7% 22.9%
Rising to the Top of Br...
Source: IAB Internet Advertising Revenue Report, 2012 Full Yearly Results
CPL, CPC,
CPS, CPI
Internet Ad Revenues by Prici...
How to Get Unlimited
Budgets?
Shift of Risk
One Tag vs. Multiple
Any customer can have a car painted
any color he wants so long as it is black.
Henry Ford
A/B Test Everything
Advertisers - They
are Watching
You
Focus on your
Strengths
Stand out from the Rest
Looking Ahead
Traffic Sources
The Shift to Mobile
Everyone is Online 24/7 !
How Do We Use Them?
Mobile phones: Killing time, getting info
Desktop: do actual work
Tablet: Entertainment
Mobile is Growing Faster
Source emarketer
Where Will your Users Be?
Going Global
63% US49% US
Don’t Wait
Give me six hours to chop down a tree and
I will spend the first four sharpening the axe
Abraham Lincoln
Thank You
The Shift to Performance
The Shift to Performance
The Shift to Performance
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The Shift to Performance

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The shift to performance-based advertising and site monetization is beginning to dominate the online advertising industry.

Published in: Marketing
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The Shift to Performance

  1. 1. The Shift to Performance Gil Klein SVP Clients
  2. 2. September 2013 53.2% 27.8% 12.1% September 2012 44.1% 32.2% 16.4% September 2011 30.5% 39.7% 22.9% Rising to the Top of Browsing
  3. 3. Source: IAB Internet Advertising Revenue Report, 2012 Full Yearly Results CPL, CPC, CPS, CPI Internet Ad Revenues by Pricing Model %ofTotalRevenues Performance is the Clear Choice
  4. 4. How to Get Unlimited Budgets?
  5. 5. Shift of Risk
  6. 6. One Tag vs. Multiple
  7. 7. Any customer can have a car painted any color he wants so long as it is black. Henry Ford
  8. 8. A/B Test Everything
  9. 9. Advertisers - They are Watching You
  10. 10. Focus on your Strengths
  11. 11. Stand out from the Rest
  12. 12. Looking Ahead
  13. 13. Traffic Sources
  14. 14. The Shift to Mobile Everyone is Online 24/7 !
  15. 15. How Do We Use Them? Mobile phones: Killing time, getting info Desktop: do actual work Tablet: Entertainment
  16. 16. Mobile is Growing Faster Source emarketer
  17. 17. Where Will your Users Be?
  18. 18. Going Global 63% US49% US
  19. 19. Don’t Wait
  20. 20. Give me six hours to chop down a tree and I will spend the first four sharpening the axe Abraham Lincoln
  21. 21. Thank You

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