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IMITATIONandUSELESS
Products
U s a b i l i t y d a y 2 0 1 6
Matin
Maleki
Good artists C O P Y
Great artists STEAL
P I C A S S O
WORLD WAR II - USA AND JAPAN
C a r g o C u l t
C a r g o C u l t
MELANESIA ISLAND WAS STRATEGIC FOR US FORCES
C a r g o C u l t
USA FORCES BASED ON FAR ISLANDS
C a r g o C u l t
INDIGENOUS PEOPLE REACT TO WHAT THEY SAW
C a r g o C u l t
EMERGENCE OF CARGO CULT
CARGO CULT IN USER EXPERIENCE
“The cargo cult in UX design relates to applying
any aspect of design without having the
understanding you really need to make proper
use of it”
creates a shortcut to CRITICAL THINKING
Innovation means no copy
Good design is innovative.
“Diter rams”
Alesandro’s goals
• Go fast
• Have fun
Marge’s goals
• Be safe
• Be comfortable
dale’s goals
• Haul big loads
• Be reliable
Keep asking WHY?
TO AVOID USER EXPERIENCE CARGO CULT
Decision Bias
Dangerous cycle of trying to imitate rather than
innovate Decision bias that has huge
consequences in product design.
“ We must be careful to not become
too attached to i nspi rati on subj ect. ”
Inspiration iscritical to thedesign process
“I n s p i r a t i o n forces us to push the limits of
our own i n n o v a t i o n .”
Moving from Imitation to Inspiration
P I C A S S O
Thankyou…

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Imitation and useless Products - Matin Maleki

  • 1. IMITATIONandUSELESS Products U s a b i l i t y d a y 2 0 1 6 Matin Maleki
  • 2. Good artists C O P Y Great artists STEAL P I C A S S O
  • 3. WORLD WAR II - USA AND JAPAN C a r g o C u l t
  • 4. C a r g o C u l t MELANESIA ISLAND WAS STRATEGIC FOR US FORCES
  • 5. C a r g o C u l t USA FORCES BASED ON FAR ISLANDS
  • 6. C a r g o C u l t INDIGENOUS PEOPLE REACT TO WHAT THEY SAW
  • 7. C a r g o C u l t EMERGENCE OF CARGO CULT
  • 8. CARGO CULT IN USER EXPERIENCE “The cargo cult in UX design relates to applying any aspect of design without having the understanding you really need to make proper use of it” creates a shortcut to CRITICAL THINKING
  • 9. Innovation means no copy Good design is innovative. “Diter rams”
  • 10. Alesandro’s goals • Go fast • Have fun Marge’s goals • Be safe • Be comfortable dale’s goals • Haul big loads • Be reliable Keep asking WHY?
  • 11. TO AVOID USER EXPERIENCE CARGO CULT
  • 12. Decision Bias Dangerous cycle of trying to imitate rather than innovate Decision bias that has huge consequences in product design. “ We must be careful to not become too attached to i nspi rati on subj ect. ”
  • 13. Inspiration iscritical to thedesign process “I n s p i r a t i o n forces us to push the limits of our own i n n o v a t i o n .”
  • 14. Moving from Imitation to Inspiration P I C A S S O