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The Medium is The Message: The One Growth Hack to Rule Them All - Patrick Vlaskovits

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The Medium is The Message: The One Growth Hack to Rule Them AllAs if it weren’t hard enough to create true innovation, it turns out that the more innovative your product, the harder it is to market and sell it. If that’s the case, how do the most innovative and forward-thinking companies go-to-market and create massive successes? Author of the NYT bestselling The Lean Entrepreneurand the forthcoming Hustle, Patrick Vlaskovits, will share his perspective on marketing approaches for innovative products to make sure that your product has the greatest chance of succeeding.

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The Medium is The Message: The One Growth Hack to Rule Them All - Patrick Vlaskovits

  1. 1. The Medium is The Message: The One Growth Hack to Rule Them All PATRICK VLASKOVITS patrick@fullstackmarketer.com AQT’s Big Bang at Chateau Bromont
  2. 2. Product Channel
  3. 3. Hacking Growth in 1948
  4. 4. How a New Medium Becomes a Marketing Channel 0) The Hyped Next Big Thing 1) The Wild Wild West 2) The Hockey Stick 3) Tragedy of the Commons 4) Governance & Civilization 5) Decline
  5. 5. MESSAGE: Tupperware PayPal Your product? Tesla Zynga Pebble MEDIUM: Home parties Ebay Your channel? Luxury stores Facebook Crowdfunding
  6. 6. State of Online Marketing Today
  7. 7. The Day to Day Reality
  8. 8. Channel Life and Death
  9. 9. SEM/PPC
  10. 10. Welcome to End of an Era Cheap startups, cheap talent, and cheap growth are all coming to an end.
  11. 11. Implications? With distribution more expensive; ‘hacking growth’ becomes more critical than ever.
  12. 12. MESSAGE: ? ? ? ? ? ? ? MEDIUM: VR & AR Bitcoin AI 3D Printing Internet of Things & Wearables Driverless cars Drones
  13. 13. Additional Slides on Digital Marketing Advanced Content Creation, SEO & Storytelling: http://vlskvts.co/2ep4Wfe Growth Hacking and Full Stack Marketing: http://vlskvts.co/2enLdeT
  14. 14. MERCI. patrick@fullstackmarketer.com FullStackMarketer.com

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