Waste management & Carbon sinks

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Proposal for the Environment department of the City Council of Madrid focused on waste management and carbon sinks.

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  • Waste management & Carbon sinks

    1. 1. Waste Management & Carbon Sinks<br />Ilana Ventura – María Tapia – Mateo Gallego – Mauricio Yrivarren – Michel Noujeim<br />
    2. 2. Waste Management<br />Plan Budget Allocation € 101,229,000<br />SPAIN:<br /><ul><li>5th country in waste generation per capita in Western Europe
    3. 3. 4.000 tons of generated waste per day</li></ul>Source: Madrid City Council<br />
    4. 4. Carbon Sinks<br />Ability to absorb up to 20 tons of CO2/hectare/year <br />(Ayuntamiento de Madrid, 2008)<br />Ability to save up to 10% of energy usage around buildings<br />(Trees for Cities, 2011)<br />Adaptation measure: reducing urban heat island effect <br />
    5. 5. Current Situation<br />High maintenance cost of trees<br />High percentage of citizens not recycling used cooking oil<br />Municipality of Madrid not being present on social media<br />
    6. 6. Research Questions<br />Would the Municipality of Madrid save maintenance costs of green zones and encourage further tree planting by engaging the private sector in a partnership?<br />Would the Municipality of Madrid reach a broader audience with their awareness campaigns by being present in social media?<br />Would the Municipality of Madrid save money and become increasingly self-sustainable if it recycle used oil into biodiesel for its public transportation sector? <br />
    7. 7. Methodology<br />Literature review<br />Field work<br />Interviews<br />Surveys<br />
    8. 8. Proposal 1: +Verde<br />
    9. 9. Green Madrid<br />Highest number of trees in Europe<br />2nd highest number of aligned trees in the world<br />16m2of green area / inhabitant<br />Source: Madrid City Council<br />
    10. 10. Maintenance of Carbon Sinks <br />Number of aligned trees: 248.000<br />Maintenance cost: 27.71€/tree/year<br />15% in tree maintenance cost<br />Source: Madrid City Council<br />
    11. 11. +Verde<br />Public-Private Partnership<br />Different Contribution Levels<br />Environmental CSR<br />
    12. 12. Proposal 2: Biodiesel<br />
    13. 13. Sewage System Pollution<br /> 65 million liters<br /> 65.000 liters<br />160.000 <br />Source:Obra Social Caja Madrid<br />
    14. 14. Proposal Implementation<br /><ul><li>Add 40 new recycling oil bins
    15. 15. Awareness campaign that includes TV, radio, printed and social media
    16. 16. Engage a third party biodiesel producer</li></li></ul><li>Cost Estimations<br />Cost of oil recycling bins<br />Cost of collection and transportation of used oil<br />Cost for an awareness campaign<br />Cost of production of biodiesel from cooking oil<br />
    17. 17. Assumptions<br />The average liters of cooking oil disposed/inhabitant<br />Vegetable oil acidity<br />Participation cooking oil recovery curve<br />Fleet growth and Km run by the transport system<br />Market price biodiesel curve<br />
    18. 18. Scenario Results<br />
    19. 19. B20 Environmental Benefits<br />Source: California Air Resources Board<br />
    20. 20. Proposal 3: Social Media<br />
    21. 21. Social Media<br /> of more than 24.6 million internet users worldwide only during the month of April (+3%)<br />Spain 3rd EU country in social media consumption<br />78.6% of Internet users in Madrid are connected through social media<br />Source:Ocio Network<br />
    22. 22. Cost Comparison <br />Advertisement tariffs per day (Monday to Saturday)<br />0.56 €/click<br />
    23. 23. Social Media Benefits<br /><ul><li>Two-way communication
    24. 24. Cost efficient
    25. 25. Less emission</li></li></ul><li>Conclusion<br />Cost Effectiveness<br />Technically Viable <br />Short Period of Time<br />Environmental Effectiveness<br />
    26. 26. Thank You<br />
    27. 27. Biodiesel Price Volatility<br />
    28. 28. Synthetic Trees<br />absorb CO2 up to 1.000 times more than natural trees.<br />remove 90.000 tons of CO2 per year.<br />estimated cost of CO2 capture & storage :110-140 euros/ton<br />
    29. 29. TREEPODS<br />
    30. 30. Solar-Powered Trash Compactors<br />Container capacity is increased by up to 6 times <br />Less waste pick-ups :<br /> 5 times/week instead of 19<br />Automatic message<br />(full locked)<br />
    31. 31. Solar-Powered Trash Compactors<br />Initial investment: <br /> 1.560.000 euros<br />Annual savings:<br /> 568.000 euros<br />Improved air quality<br />

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