What Keeps CEOs Up at night about Social Media

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Delivered to the Society of Risk Managers in South Africa--Contextualizing Social Media as a Leadership Risk and Opportunity for CEOs versus an IT threat.

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What Keeps CEOs Up at night about Social Media

  1. 1. what CEOs up at night? keepsWednesday, August 1, 12 © 2012 Cal Bruns @ Matchboxology
  2. 2. Taxes DeathWednesday, August 1, 12
  3. 3. Taxes DeathWednesday, August 1, 12
  4. 4. http://www.youtube.com/watch?v=ygMPyP7qIkUWednesday, August 1, 12
  5. 5. yeah yeah but this is africaWednesday, August 1, 12
  6. 6. Wednesday, August 1, 12
  7. 7. Wednesday, August 1, 12
  8. 8. 4,840,000 1,100,000 1,100,000 3,300,000Wednesday, August 1, 12
  9. 9. Health CHA CRM Education r media Development ichWednesday, August 1, 12
  10. 10. 100 $Wednesday, August 1, 12
  11. 11. CEO what does social media have to do with being aWednesday, August 1, 12
  12. 12. Deloitte’s MIT 2012 survey 2012 3500 execs 115 countries 24 industriesWednesday, August 1, 12
  13. 13. s.m. important?Wednesday, August 1, 12
  14. 14. where now?Wednesday, August 1, 12
  15. 15. Wednesday, August 1, 12
  16. 16. Sharing Knowledge Marketin Innovation CEO what does social media have to do with being a Connecting Leadership Operations CultureWednesday, August 1, 12
  17. 17. Business Strategy Sr Mgmt Support internal drivers of social mediaWednesday, August 1, 12
  18. 18. Don’t get i Business SECURIT RISK external barriers to social mediaWednesday, August 1, 12
  19. 19. MEASURE DO NOT measures of social mediaWednesday, August 1, 12
  20. 20. Wednesday, August 1, 12
  21. 21. Wednesday, August 1, 12 us
  22. 22. lust greed gluttony envy anger pride slothWednesday, August 1, 12
  23. 23. Millions of examples of human/corporate weaknesses amplified daily by social media. The CEO risk of social media is the “sheep” factor-- “if others appear to believe it, so should I”. Traditional Mass Media has traded off this power base for centuries. Social media now puts this power in individual hands... for good and for bad.Wednesday, August 1, 12
  24. 24. Wednesday, August 1, 12
  25. 25. lust greed gluttony envy anger pride slothWednesday, August 1, 12
  26. 26. Focus on building an organization lust that lives values through actions. greed Build a gluttony consistent culture through envy communication. anger And most of all... Don’t lie. pride Ever. slothWednesday, August 1, 12
  27. 27. Wednesday, August 1, 12
  28. 28. Wednesday, August 1, 12
  29. 29. a single match can light a great fire www.matchboxology.comWednesday, August 1, 12
  30. 30. a single match can light a great fire www.matchboxology.comWednesday, August 1, 12

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