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Online Travel Agency Analysis


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Online Travel Agency Analysis

  1. 1. Online TravelAgencyAnalysis:THOMAS COOK<br />Matthieu LABOYE<br />1<br />
  2. 2. Find an OTA to analyse<br />OTA chosen: Thomas Cook<br />Thomas Cook invented the packages tours in 1841<br />1863: millionth client<br />Today: Thomas Cook is the second biggest tourism company in Europe22<br />2<br />
  3. 3. Thomas Cook Target Customer Group<br />Thomas Cook Group mainly targets upper classes with:<br />Jet Tours<br />“Secrets de Jet Tours”<br />“Austral Lagons by Jet Tours”<br />Families with “Club Eldorador by Jet Tours”<br />3<br />
  4. 4. Online Services Offered<br />Booking for:<br />Stays<br />Hotels<br />Flights<br />Rentals<br />Last minute<br />Special offers<br />Newsletter <br />4<br />
  5. 5. Differences with Expedia<br />Expedia offers a few more services as:<br />Car rental<br />Travel guides<br />Possibility to book train tickets<br />5<br />
  6. 6. Thomas Cook Communication tools<br />TV commercials<br />Ad in magazines:<br />Tourism magazines<br />Business magazines<br />Luxury magazines<br />6<br />
  7. 7. Thomas Cook Partners<br />Thomas Cook Group is partner with:<br />NGO “PlanèteUrgence”: the organization works for replanting 5 million trees in Sumatra by 2012. The aim is promoting sustainable tourism<br />The FIFA 2010 World Cup in South Africa<br />Aston Villa football club from January 2009 (Thomas Cook Sport)<br />Tiscali for providing travel results in its search engine<br />7<br />
  8. 8. Thank you for your attention<br />8<br />