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Guest Blogging 101


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Guest Blogging 101

  1. 1. Guest Blogging 101 by Brock McGoff
  2. 2. What We’re Going To Talk About ● My background ● Why guest blogging is awesome ● How to get started (today) ● Turning traffic into leads ● Q&A / Discussion
  3. 3. “What do you do?”
  4. 4. “Aren’t you a little young to be working at AARP?”
  5. 5. ● 11 million monthly unique visitors ● 125 million monthly pageviews ● 1.3 billion page views in 2013 = Crazy Traffic
  6. 6. I also have a blog.
  7. 7. The Power of Guest Blogging ● It’s (pretty much) free ● You get targeted traffic ● It strengthens your brand ● It builds backlinks
  8. 8. The gift that keeps on giving.
  9. 9. Don’t just take my word for it. “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).” -Matt Cutts, Google “The best strategy I know of is to guest post on other popular blogs in your niche. Hands down.” -Pat Flynn, “Guest blogging is one of the best ways to build your audience and attract new visitors to your website or blog.” -Corbett Barr,
  10. 10. How To Start Guest Blogging 1. Find opportunities 2. Make contact 3. Pitch your idea 4. Write the post 5. Promote like crazy 6. Repeat
  11. 11. Step 1: Find Opportunities DO: Take note of all the blogs you read (Use a Google spreadsheet to keep track)
  12. 12. Who Accepts Guest Posts?
  13. 13. Step 2: Make Contact Initially, you just want to get on their radar.
  14. 14. Step 2.5: Make Direct Contact They should know your name/face by the time you reach out to them. DO NOT: Tell them all about your cat. DO: Ask them about their cat.
  15. 15. What NOT To Do
  16. 16. Step 3: Pitch Your Idea Be sure to tailor your idea for their audience, and make sure it’s something they haven’t covered.
  17. 17. Step 4: Write the Post DO: Link to their posts DO NOT: Only link to your posts DO: Imitate their writing style and tone
  18. 18. Step 5: Promote Like Crazy Make them want more. ➔ Posted on Facebook? Check ➔ Tweeted? Check ➔ Sent to grandma? Check!
  19. 19. Step 6: Rinse & Repeat If the first post did well, you should become a regular contributor. Blog.
  20. 20. ● DON’T link to your homepage. ● DO send traffic to a custom landing page. Optimizing Your Author Byline
  21. 21. What To Do With All This Traffic?
  22. 22. Casual, Anonymous Visitor Addressable Subscribers Leads Customers
  23. 23. ? (301) 467-8567