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What is the Value?  How Entrepreneurs Can Increase Sales and Improve Marketing Efforts                 Melissa Evans      ...
Its become almost a cliché in marketing today: sell the sizzlenot the sausage. Speak about benefits not features. Theymay ...
Despite this most businesses expend a great deal of theircommunications resources in promoting the features of theirproduc...
Where a business is attempting to create an image thatenhances their profit margins, there needs to be acorresponding enha...
The mission of a sustainable business is about efficiently and effectively delivering a service (or a product) that satisf...
Consider the role of advertising today. For sure you have thebasics of life advertised in highly visible and simple ways.G...
Charles Revson the founder of perfume and skin productcompany Revlon always claimed that his products were goodbut that es...
What needs does your business satisfy? How do you get that  message across? Do your people who are in contact with  custom...
Thanks for Viewing!       Check out my New Book                 At      www.SoletoSoulBook.com@masterbizcoach
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What is the Value? How Entrepreneurs Can Increase Sales and Improve Marketing Efforts

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Despite this most businesses expend a great deal of their communications resources in promoting the features of their products and services rather than the benefits.

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What is the Value? How Entrepreneurs Can Increase Sales and Improve Marketing Efforts

  1. 1. What is the Value? How Entrepreneurs Can Increase Sales and Improve Marketing Efforts Melissa Evans -VP of Motivating The Masses-@masterbizcoach
  2. 2. Its become almost a cliché in marketing today: sell the sizzlenot the sausage. Speak about benefits not features. Theymay be clichés but at their core lies a fundamental truth ofmarketing: people ALWAYS check out a product and servicethinking (consciously and unconsciously) "whats in it forme? How can this make my life easier/ better/moreprofitable?@masterbizcoach
  3. 3. Despite this most businesses expend a great deal of theircommunications resources in promoting the features of theirproducts and services rather than the benefits. Apharmaceutical sales representative selling their new drugreleases to a medical practitioner will not highlight thepackaging or the chemical formulae, rather they will sell thedoctor on how it will benefit his patients.@masterbizcoach
  4. 4. Where a business is attempting to create an image thatenhances their profit margins, there needs to be acorresponding enhancement of the value to the customer.An architecture firm which seeks to grow its revenue bybeing commissioned for high value buildings will bepromoting its professional skills and parading a portfolio ofsatisfied clients from within the target market. Theperception of value arises from at least a core of satisfiedclients, representative of the target group.@masterbizcoach
  5. 5. The mission of a sustainable business is about efficiently and effectively delivering a service (or a product) that satisfies the customers deep desires to have their needs met. The business must speak directly to these needs.@masterbizcoach
  6. 6. Consider the role of advertising today. For sure you have thebasics of life advertised in highly visible and simple ways.Groceries are sold on values such as "cheapest, best quality"and the like. Cars, on the other hand are marketed on thebasis that they can appeal to a deep desire to feel successfulso that the car makes a statement about the person, the carowner. Hence, the reason for the highly articulated andorchestrated TV and pint commercials for luxury cars.@masterbizcoach
  7. 7. Charles Revson the founder of perfume and skin productcompany Revlon always claimed that his products were goodbut that essentially he was selling "a dream in a bottle."Women love to feel desirable, alluring, and perfume canmeet that imagery. The difference between a bottle of skinlotion at $9.95 and a luxury brand at $99.95 is the dream,not the contents.@masterbizcoach
  8. 8. What needs does your business satisfy? How do you get that message across? Do your people who are in contact with customers re-affirm the core message of the business. Isyour vision being adequately articulated? Does the message have a sufficiently clear point of difference to distinguish it from competitors? Thats the role of communications.@masterbizcoach
  9. 9. Thanks for Viewing! Check out my New Book At www.SoletoSoulBook.com@masterbizcoach

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