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Baromètre d'audience pour la consommation média

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Baromètre d'audience pour la consommation média

  1. 1. Baromètre de la consommation mediaJanvier à avril 2013
  2. 2. TV2M représente 23% de part d’audience 5 256 240 individus de 15 ans et plusMEDI 1 TV gagne du terrain pour être en 3èmepositionMBC 4 est en 6èmeposition2M représente 23% de part d’audience 5 256 240 individus de 15 ans et plusMEDI 1 TV gagne du terrain pour être en 3èmepositionMBC 4 est en 6èmepositionLes opportunités media en audience :X Factor sur MEDI 1 TV  Emission asuccès internationalMBC 1  Arab IdolLes opportunités media en audience :X Factor sur MEDI 1 TV  Emission asuccès internationalMBC 1  Arab IdolLe Top audience programme :2M : Houb Fi Mahabi Arrihe (FeuilletonTurc diffusé du Lundi au vendredi à partirde 19h30 ) avec 13% de TM en moyenneLe Top audience programme :2M : Houb Fi Mahabi Arrihe (FeuilletonTurc diffusé du Lundi au vendredi à partirde 19h30 ) avec 13% de TM en moyenne•Source Marocmétrie & Intérmétrie•Grand public2M23%AL AOULA9%Medi 1 TV8%MBC 2 & MBC 44%Al Jazeera Sport3%MBC13%Al Jazeera2%Zee Aflam2%MBCAction1%Zee Alwan1%Aboudhabi1%NationalGeographique1%Panorama Action1%IQRA0%AUTRES41%
  3. 3. RadioUne pénétration Radio en milieu urbain est de 63.1% et 58,2% rurauxUne pénétration Radio en milieu urbain est de 63.1% et 58,2% ruraux71% des marocains écoutent la radio à la maison et 30% via le mobile71% des marocains écoutent la radio à la maison et 30% via le mobile0,88%1,06%1,10%2,57%2,62%2,87%2,95%3,34%4,57%5,11%5,40%6,23%6,34%6,42%10,19%13,99%16,62%MEDINAATLANTICCHAINE INTERRADIO PLUSAMAZIGHIAASWATAUTRES RADIOSRADIO MARSCAP RADIOHIT RADIOMED RADIORADIO 2MCHADA FMMFMRCAMEDI 1Radio Med 6Classement des stations sur 11 ans et plusClassement des stations sur 11 ans et plus•Source Radiometrie Novembre 2012•Grand public
  4. 4. Presse% LectoratAssabah 11.43Al Massae 10.28Le Matin du sahara 7.32LEconomiste 3.89LOpinion 3.66Aujourdhui Le Maroc 3.22Al Ahdath Al Maghribia 3.12Au Fait 1.66Akhbar Al Yaoum 1.33Al Ittihad Al Ichtiraki 1Quotidiens% LectoratFemmes Du Maroc 16.2Lalla Fatima 11.58La Citadine 11.09Nesma 8.2Ousra Magazine 7.85Famille Actuelle 7.78Femina 7.29Nissae Min Al Maghrib 6.2Nejma 5.85Ousra Maghribiya 4.74Mensuels% LectoratTel Quel 8.7Al Oussboue 5.99Maghrib Al Yaoum 5.49Al Ayam 4.38Al Massae Arriyadi 4.27Al Mountakhab 3.95Challenge Hebdo 3.8La Vie Eco 3.09LObservateur 2.24Finance News Hebdo 1.95HebdomadairesPrescan avril 2013Grand public
  5. 5. Digital17 millions d’internautes au Maroc, soit un taux de pénétration de 49%17 millions d’internautes au Maroc, soit un taux de pénétration de 49%5 Facebook Millions de marocains ont un compte5 Facebook Millions de marocains ont un compte16h de connexion par semaine, et 68% des internautes ne peuvent pas imaginerleur vie sans internet16h de connexion par semaine, et 68% des internautes ne peuvent pas imaginerleur vie sans internet30 minutes de temps passé par jour et par personne sur le réseau social30 minutes de temps passé par jour et par personne sur le réseau social1.5 millions d’abonnés téléphoniques avec un forfait 3G1.5 millions d’abonnés téléphoniques avec un forfait 3G1 millions de smartphones au Maroc1 millions de smartphones au Maroc
  6. 6. Digital17 millions d’internautes au Maroc, soit un taux de pénétration de 49%17 millions d’internautes au Maroc, soit un taux de pénétration de 49%5 Facebook Millions de marocains ont un compte5 Facebook Millions de marocains ont un compte16h de connexion par semaine, et 68% des internautes ne peuvent pas imaginerleur vie sans internet16h de connexion par semaine, et 68% des internautes ne peuvent pas imaginerleur vie sans internet30 minutes de temps passé par jour et par personne sur le réseau social30 minutes de temps passé par jour et par personne sur le réseau social1.5 millions d’abonnés téléphoniques avec un forfait 3G1.5 millions d’abonnés téléphoniques avec un forfait 3G1 millions de smartphones au Maroc1 millions de smartphones au Maroc

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