Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Katie Burke
CREATING A COMPANY YOUR
(NEW) EMPLOYEES LOVE
Yet somehow most corporate rule books look
something like this:
At HubSpot, we’ve built a different
kind of culture rooted in
transparency and autonomy.
But before I jump into what our c...
Culture Isn’t…
Wall Posters
Corporate Governance
Perks and Rewards
Culture Is…
• A bar for what’s possible at your company
• A powerful weapon in the war for talent
• A proactive catalyst t...
“culture: recruiting
product: marketing.”
@Dharmesh
Over 2 million views on
CultureCode.com
So where do most
companies go wrong?
- Waiting until employees arrive to talk about culture
- Asking new employees to abso...
• Talk about your culture early and often, not just with new
employees.
• Make culture a central focus in your onboarding,...
How We Actually Do It
- Culture is a business priority, not an HR
priority
- We use stories and examples to reinforce our
...
The HubSpot Onboarding
Experience
-Content
-Context
-Community
(…and a truly
incredible
learning and
development
team)
Questions? Concerns?
Comments? Critiques?
Know someone awesome who
should work at HubSpot?
Katie Burke
Kburke at hubspot d...
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot
Upcoming SlideShare
Loading in …5
×

Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot

1,020 views

Published on

Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot presented at MassTLC and General Assembly's Tech Community's Guide to Onboarding 2/2/16 at WeWork Boston

Published in: Business
  • Be the first to comment

Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot

  1. 1. Katie Burke CREATING A COMPANY YOUR (NEW) EMPLOYEES LOVE
  2. 2. Yet somehow most corporate rule books look something like this:
  3. 3. At HubSpot, we’ve built a different kind of culture rooted in transparency and autonomy. But before I jump into what our culture is, let me talk about what culture isn’t.
  4. 4. Culture Isn’t… Wall Posters Corporate Governance Perks and Rewards
  5. 5. Culture Is… • A bar for what’s possible at your company • A powerful weapon in the war for talent • A proactive catalyst to help employees make better decisions • A promise to your customers • Collective clarity on what it means to be a part of your organization
  6. 6. “culture: recruiting product: marketing.” @Dharmesh
  7. 7. Over 2 million views on CultureCode.com
  8. 8. So where do most companies go wrong? - Waiting until employees arrive to talk about culture - Asking new employees to absorb an organization’s culture versus bringing it to life in new and innovative ways - Not giving employees a tool to speak up when your company is falling short on its promise
  9. 9. • Talk about your culture early and often, not just with new employees. • Make culture a central focus in your onboarding, not an afterthought. • Provide a vehicle for all employees to speak up about what’s working and what isn’t.
  10. 10. How We Actually Do It - Culture is a business priority, not an HR priority - We use stories and examples to reinforce our culture in the onboarding process and beyond - We share as much information as possible - We don’t match mistakes with rules and regulations - We default to transparency - We iterate relentlessly on our candidate and employee experience
  11. 11. The HubSpot Onboarding Experience -Content -Context -Community (…and a truly incredible learning and development team)
  12. 12. Questions? Concerns? Comments? Critiques? Know someone awesome who should work at HubSpot? Katie Burke Kburke at hubspot dot com @katieburkie

×