Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot
CREATING A COMPANY YOUR
(NEW) EMPLOYEES LOVE
Yet somehow most corporate rule books look
something like this:
At HubSpot, we’ve built a different
kind of culture rooted in
transparency and autonomy.
But before I jump into what our culture is, let me
talk about what culture isn’t.
Perks and Rewards
• A bar for what’s possible at your company
• A powerful weapon in the war for talent
• A proactive catalyst to help employees make
• A promise to your customers
• Collective clarity on what it means to be a part
of your organization
So where do most
companies go wrong?
- Waiting until employees arrive to talk about culture
- Asking new employees to absorb an organization’s
culture versus bringing it to life in new and
- Not giving employees a tool to speak up when your
company is falling short on its promise
• Talk about your culture early and often, not just with new
• Make culture a central focus in your onboarding, not an
• Provide a vehicle for all employees to speak up about
what’s working and what isn’t.
How We Actually Do It
- Culture is a business priority, not an HR
- We use stories and examples to reinforce our
culture in the onboarding process and beyond
- We share as much information as possible
- We don’t match mistakes with rules and
- We default to transparency
- We iterate relentlessly on our candidate and
The HubSpot Onboarding
(…and a truly
Know someone awesome who
should work at HubSpot?
Kburke at hubspot dot com