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Big data ibm keynote d advani presentation


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Big data ibm keynote d advani presentation

  1. 1. Business Analytics softwareIBM Business AnalyticsDeepak AdvaniVP, Business Analytics Products & SolutionsFebruary 7, 2012 © 2011 IBM Corporation
  2. 2. Imagine if you could… … track disease outbreaks across country borders in real time? © 2009 IBM Corporation
  3. 3. Imagine if you could… …catch money laundering before it happens? © 2009 IBM Corporation
  4. 4. Imagine if you could… … apply social relationships of customers to prevent churn? © 2009 IBM Corporation
  5. 5. Imagine if you could… …identify at-risk students before they drop out of school? © 2009 IBM Corporation
  6. 6. Business Analytics software Our world is becoming smarter Instrumented Interconnected Intelligent6 © 2011 IBM Corporation
  7. 7. Business Analytics softwareWith this change comes an … Yet organizations areexplosion in information … operating with blind spots Lack of Insight 1 in 3 managers frequently make critical decisions without the information they need Volume of Digital Data Inefficient Access 1 in 2 don’t have access to the information across their organization needed to do their jobs Variety of Information Inability to Predict 3 in 4 business leaders say more predictive information would drive better decisions Velocity of Decision Making © 2011 IBM Corporation Source: IBM Institute for Business Value
  8. 8. Opportunity for value creation is significant, and growing Data AVAILABLE to an organization Missed ity opportun data an organization can PROCESS Organizations are able to Enterprises are “more blind” process less and less of the to new opportunities. available data.8 © 2009 IBM Corporation
  9. 9. Business Analytics softwarehanging Business Imperatives The Vast Majority of CMOs are Underprepared Marketing Priority Matrix 1 Data explosion Underpreparedness Percent of CMOs reporting 2 Social media underprepared 1 3 Growth of channel and device choices 70 2 4 Shifting consumer demographics 3 5 Financial constraints 4 6 Decreasing brand loyalty 60 5 7 Growth market opportunities 6 10 7 8 9 8 ROI accountability 11 9 Customer collaboration and influence 50 12 10 Privacy considerations 13 11 Global outsourcing Factors impacting marketing 12 Regulatory considerations 40 Percent of CMOs selecting as “Top five factors” 13 Corporate transparency 0 20 40 60 Mean 9 Source: Q7 Which of the following market factors will have the most impact on your marketing organization over the next 3 to 5 years? n1=1733; Q8 How prepared are you to manage the impact of the top 5 market factors that will have the most impact on your marketing organization over the next 3 to 5 years? n2=149 to 1141 (n2 = number of respondents who selected the factor as important in Q7) © 2011 IBM Corporation
  10. 10. IBM investments in Analytics and Big Data  More than $14B in Acquisitions Since 2005 Hadoop  More than 10,000 Technical Professionals  More than 7,500 Dedicated Information Stream Consultants Integration Computing  Largest Math Department in Private Industry  More than 27,000 Business Partner Certifications Source: IBM BAO Data Warehouse Analyze Analyze Analyze Discover & Manage Information Information Extreme Experiment & Plan of any Variety in Motion Volumes of10 Information © 2012 IBM Corporation
  11. 11. Complementary Analytics Traditional Approach New Approach Structured, analytical, logical Creative, holistic thought, intuition Data Hadoop W arehouse Streams Transaction Data Web Logs Internal App Data Social Data Structured Structured Unstructured Repeatable Enterprise Unstructured Exploratory Mainframe Data Repeatable Linear Integration Exploratory Iterative Text Data: emails Linear Monthly sales reports Iterative sentiment Brand Profitability analysis Product strategy OLTP System Data surveys Customer Maximum asset utilization images Sensor data: ERP data Traditional New RFID Sources Source s © 2012 IBM Corporation
  12. 12. Applications for Big Data AnalyticsSmarter Healthcare Multi-channel Finance Log Analysis salesHomeland Security Traffic Control Telecom Search Quality Manufacturing Trading Fraud and Retail: Churn, Analytics Risk NBO 12 © 2012 IBM Corporation
  13. 13. Three key trends are driving this movement: The emergence of The shift of power to Pressure to do more Big Data the consumer with less13 © 2012 IBM Corporation
  14. 14. Big Data Customer Examples Big Data for the CMO Big Data for Smarter Planet Big Data for Telco Financial Modern Telco Services Energy Group ”Listen to the voice of Reduced modeling Latency reduced from clients” time by 97% 12 hrs to 1 sec5.8 terabytes of Internet 2.8 petabytes of public 6 billion Call Detailand Social Media and private weather Records per day dataFix negative opinions and Personalized marketingbuild on positive ones Modeling time reduced to individual customers from weeks to hrs. © 2012 IBM Corporation
  15. 15. Correlate combined risk and impending weather threats to optimize inventory and Dynamically updated determine supply chain risk assessment recommendations for assets in projected path Real-time projections of hurricane path15 © 2012 IBM Corporation
  16. 16. Business Analytics software “The People’s Oscar”? - IBM Big Data Analytics at Work  IBM Infosphere Streams used to process hundreds of tweets per minute in real time  IBM Cognos Consumer Insight implemented on Hadoop cluster provides parallel analysis of tens of thousands of blogs and tweets for sentiment and emerging topics of discussion  Partnership with LA Times to publish social insights in an interactive graphical environment for the general public to use  Show case for big data analytics in media and entertainment, with future applications in film marketing, demand forecasting and release window optimization  “Celebrities tweet their dismay and delight with the nominations”  “the Twitterverse lit up with messages from movie fans excited about — and upset about — the picks in the best picture, lead actor and lead actress categories”  “You might be surprised about which performers and movies got the most tweets — and who had the most positive buzz”Powered by © 2010 IBM Corporation
  17. 17. On February 14, 2011, IBM Watson changed history on the TV show Jeopardy. Word spread virally of the victory with Twitter reaching 11.7M, 30,121 blog On the TV show Jeopardy mentions, and 15,025 forum posts17 © 2012 IBM Corporation
  18. 18. Healthcare industry is beset with some of the most complex informationchallenges we collectively face Medical information is doubling every 5 years, much of which is unstructured 81% of physicians report spending 5 hours or less per month reading medical journals “Medicine has become too complex. Only about 20% of the knowledge clinicians use today is evidence-base.” Leading Chief Medical & Scientific Officer © 2012 IBM Corporation
  19. 19. Putting the pieces together at point of impact can be life changing Fam toms Med istor y Pat story Sy m Fin ions .H . Hi difficulty swallowing ica Patient Symptoms FamilyMedications Findings p Symptoms fever Diagnosis Models din Confidence t dry mouth gs thirst History History anorexia A AA medications were levothyroxine, Her urine dipstick was complains of 58-year-old woman presented forher 58-year-old woman positive to frequent urination Renal Failure hydroxychloroquine, pravastatin, and primary care anorexia, dry mouth, dizziness, physician after several dizziness leukocyte esterase and nitrites. The no abdominal pain dayshistory was notable for cutaneous Her increased thirst, andgiven amouth, of dizziness,patient frequent alendronate. dry anorexia, no back pain UTI Herincreased thirst,also hadoral and familyShefo ciprofloxacin for a history included a fever. prescription had and frequent urination. no cough lupus, hyperlipidemia, osteoporosis, She reported no pain mother, fever bladder cancer in her in 3 had a later, urination. She had also daysGraves frequent tract infection. her abdomen, urinary urinary tract infections, a left no diarrhea Diabetes and reported for two sisters, andand back,disease in weakness oophorectomy thatafood would “get and no cough, or diarrhea. patient reported benign cyst, Oral cancer History Bladder cancer Family stuck” when she was onediagnosed a hemochromatosis in swallowing. She sister, and dizziness. Her supine blood pressure primary hypothyroidism, Hemochromatosis Influenza idiopathic thrombocytopenic purpura was 120/80 mm Hg, and abdomen, reported noyear earlier pulse was pain in her Purpura back, orin oneand no cough, flank sister 88. Graves’ Disease Hypokalemia (Thyroid Autoimmune) shortness of breath, diarrhea, or cutaneous lupus dysuria Findings Medications History Patient osteoporosis hyperlipidemia Esophagitis frequent UTI hypothyroidism • Extract Symptoms from record Alendronate Most Confident Diagnosis: UTI to handle • Most Confident Diagnosis: text Use paraphrasings mined from Influenza Diabetes Esophagitis pravastatin ••• Extract Medications and variants • Extract Patient History Identify negative Symptoms Extract Family alternate phrasings levothyroxine • • Use database Taxonomies to generalize medical • Reason with mined relations to explain away Use Medical of drug side-effects Perform broad search for possible diagnoses hydroxychloroquine • • Together, multiple is consistent w/best the models symptoms (thirst diagnoses may UTI) explain Score Confidence granularity used by conditions to the in each diagnosis based on urine dipstick: symptomsso far evidence leukocyte esterase • Extract Findings: Confirms that UTI was present supine 120/80 mm HG heart rate: 88 bpm urine culture: E. Coli19 © 2012 IBM Corporation
  20. 20. Cancer is an insidious disease and the second highestcause of death 1 in 3 1.5M+ individuals will die were diagnosed from cancer with cancer in the US in 2011 X 50 yr.+ $263.8Bthe time current cancer overall costs of cancer treatments have been in the US in 2010around (chemotherapy, radiotherapy, etc.) $$$$$$$$$$$$ $$$$$$$$$$$$ $$$$$$$$$$$$ $$$$$$$$$$$$ Source: American Cancer Society, National Health Institute20 © 2012 IBM Corporation
  21. 21. From battling humans on Jeopardy! to changing the way the worldthinks, acts, and operates Healthcare Financial Services Diagnostic/treatment Investment and retirement assistance, evidenced-based planning, institutional trading insights, collaborative medicine and decision support Contact Center Government Call center and tech support Public safety, improved services, enterprise knowledge information sharing, security, management, consumer insight fraud and abuse prevention IBM Watson has the capabilities to address grand business and societal challenges © 2012 IBM Corporation
  22. 22. Business Analytics software © 2011 IBM Corporation