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  1. 1. Agile and Scrum at Avid<br />Michael Madden, VP, Integrated Media Enterprise<br />
  2. 2. About Us<br />Worldwide leader in digital media creation tools for film, video, audio and broadcast professionals with annual sales of $600M +<br />The company has received 12 Emmys®, one Grammy® and two Oscars® <br />Customers include virtually all major broadcasters and film studios <br />
  3. 3. Avid Customers and Partners<br />Government<br />& Commercial<br />Post Facilities<br />Independent<br />Professionals<br />Creative<br />Enthusiasts<br />Education<br />Broadcast<br />3<br />
  4. 4. Avid Customers and Partners<br />750,000<br />ProfessionalDigital Audio Workstations<br />60,000 ProfessionalVideo Creation Systems<br />13m RegisteredHome Enthusiasts<br />600 Reseller Partners & Distributors<br />22,000+ Retail Outlets<br />270,000Businesses<br />4<br />
  5. 5. Our Mission: Built around our Customers<br />To inspire passion, unleash creativity, and realize dreams in a digital world<br />
  6. 6. Scrum in 100 words<br /><ul><li>Scrum is an agile process that allows us to focus on delivering the highest business value in the shortest time.
  7. 7. It allows us to rapidly and repeatedly inspect actual working software (every two weeks to one month).
  8. 8. The business sets the priorities. Teams self-organize to determine the best way to deliver the highest priority features.
  9. 9. Every two weeks to a month anyone can see real working software and decide to release it as is or continue to enhance it for another sprint.</li></li></ul><li>Critical Agile Practices<br />Planning Game<br />Testing<br />Continuous Integration<br />Refactoring <br />Shared Ownership<br />Small Releases<br />Metaphor<br />Pair Programming<br />40 Hour Week<br />Coding Standard<br />On-Site Customer<br />Simple Design<br />XP combined with Scrum is the most common agile implementation<br />
  10. 10. Agile Summary<br />30 month old Scrum/XP implementation<br />Spanning 20 product lines<br />1000+ sprints completed in aggregate<br />500+ formally trained professionals<br />10,000+ new unit tests and automated functional tests<br />We use our process as strategic capability that:<br />Incorporates and invites customer engagement<br />Demonstrates our commitment to quality<br />Allows us to deliver and course correct quickly<br />
  11. 11. Success Factor: Practice Makes Perfect<br />Requirements<br />Design<br />Code<br />Test<br />Doc<br />Rather than doing all of one thing at a time...<br />...Scrum teams do a little of everything all the time<br />Source: “The New New Product Development Game” by Takeuchi and Nonaka. Harvard Business Review, January 1986.<br />
  12. 12. Success Factor: Team Sport<br />Daily Scrum<br />Definition of Done<br />Release Plan<br />User Stories<br />Sprint Reviews<br />Retrospectives<br />
  13. 13. Success Factor: Management and Executive Sponsorship<br />Stating vision<br />Eliminating obstacles<br />Commitment and time<br />Daily management scrum<br />Attending scrum and planning meetings <br />Trust the teams<br />
  14. 14. CBC Case Study<br /><ul><li>Pre-Agile:
  15. 15. Multi-year commitment to delivery cycles
  16. 16. Current Status: New broadcast Center
  17. 17. Joint story design for LongGOP workflow
  18. 18. Commitment to delivery in 10 months
  19. 19. Spanning 4 products</li></ul>Customer participation<br />Demonstrable interim results<br />
  20. 20. Airspeed Multistream Case Study<br /><ul><li>Pre-Agile:
  21. 21. Planned delivery Q3 2008
  22. 22. Multiple years in development
  23. 23. Multiple product replans
  24. 24. Current Status:
  25. 25. Released new product 8 consecutive quarters
  26. 26. Virtually no quality issues
  27. 27. Revenue doubled quarter over quarter for last 3 quarters</li></ul>Release plans<br />Test automation and coverage<br />Experimentation<br />