4autodesk 091117210154-phpapp02

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  • AEC Title
  • 4autodesk 091117210154-phpapp02

    1. 1. AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER© 2009 Autodesk
    2. 2. © 2009 Autodesk
    3. 3. Social Media Marketing Manager • Execute Marketing Goals and Objectives through Social Media • Internal Social Media Advocacy and Awareness Social Media at Autodesk • Product Support: Lower Cost per Support Case • Product Design: Explain ‘Why’ & Invite Feedback • Customers: Self Support Vision: Social Media are the premier tools in the Autodesk marketing mix Strategy: Develop programs that extend marketing objectives and position Autodesk AEC within modern channels of customer influence Objectives: • Building Information Modeling Awareness • Cross Sell our Portfolio of Products • Global Consistency of Message • Develop Customer Advocates© 2009 Autodesk
    4. 4. Blogger Day • 12 Most Influential Non-Autodesk Bloggers • Advanced Overview of Upcoming Release • Exclusive access to Product Team • Invited to Blog Immediately The Opportunity • Develop Customer Advocates • Detect Confusions Prior to Launch • Present a Balanced View of Release • Raise Release Awareness • Incent Blogger Activity Details • Influential = Subscribers * Posts Per Week • Medium: Adobe Connect • Timing: 3 Days Prior to Launch • Non-Disclosure: FULL Disclosure • Metrics: Number of Downloads, Web Sentiment, Blogger Activity, Feedback© 2009 Autodesk

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