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How To Increase The EdgeRank Score For Your Page


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Join to learn the best methods to increase your score to help you get into the News Feed more.

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How To Increase The EdgeRank Score For Your Page

  1. 1. How can you increase the EdgeRank score for your Page? by Zoe Summers
  2. 2. How can you increase the EdgeRank score for your Page? W h a t y o u ’ l l l e a r n :  t h e b e s t m e t h o d s t o i n c r e a s e y o u r s c o r e t o h e l p y o u g e t i n t o t h e N e w s Fe e d m o r e © Mass Planner 2015
  3. 3. Post Valuable Content And Provoke The Maximum Engagement Possible #1 © Mass Planner 2015
  4. 4. Don't rely solely on your content to ignite engagement, add a compelling call to action to ask them to like it and share it to their friends. Ask questions that will get your fans talking. Make sure they’re easy to engage with. © Mass Planner 2015
  5. 5. Not All Types Of Interactions Are Equal#2 © Mass Planner 2015
  6. 6. In terms of the EdgeRank algorithm, the “Sharing” of an update has more weight than a simple “Like”. Focus on getting your fans to take more actions. © Mass Planner 2015
  7. 7. Be consistent With Your Posting1#3 © Mass Planner 2015
  8. 8. Your fans are not on Facebook all at the same time. Make sure you post several times per day to cover a wider audience. Consistency is the key if you want to make it big on Facebook. Also, post different types of content to mix things up a bit. © Mass Planner 2015
  9. 9. Determine the best times to post your content#4 © Mass Planner 2015
  10. 10. Track your posts’ performance to see what are the best times to share your content. According to research1 the best days to post are Thursday and Friday. If you publish around 1 PM you’ll get more shares and more clicks if your post is scheduled for 3 PM. © Mass Planner 2015
  11. 11. Use Photos And Videos For More Exposure#5 © Mass Planner 2015
  12. 12. Photos and Videos appear larger in the News Feed, they tend to grab people’s attention and get better organic reach. Videos uploaded directly to Facebook get more reach than any other type of content and they will automatically play when people scroll their feeds. © Mass Planner 2015
  13. 13. Take Advantage Of Trends#6 © Mass Planner 2015
  14. 14. Since Facebook added the Related Articles feature to the News Feeds, they started prioritizing updates about trending topics. Even though you schedule your updates in advance, you can step in and take advantage of some spontaneous marketing ideas and trends. © Mass Planner 2015
  15. 15. Share Content From Another Aficionado In Your Field#7 © Mass Planner 2015
  16. 16. Share relevant content from authorities in your niche. This will help you build relationships with your peers and diversify your content a bit. © Mass Planner 2015
  17. 17. Run An Ad Promoting A Post To Your Existing Facebook Fans#8 © Mass Planner 2015
  18. 18. Promoting a post is the best method to get your content in front of a wide audience and re-engage with them. But, make sure your posts are not too promotional and try avoiding click-bait titles that can get you penalized by Facebook! © Mass Planner 2015
  19. 19. What to learn more? This presentation is a part of our tutorial: Inside The News Feeds Algorithm: How To Get Into The News Feeds More Often Click here to read the full tutorial! © Mass Planner 2015
  20. 20. © Mass Planner 2015