1.
How to Market Your
Business on Instagram
THE ULTIMATE STARTED GUIDE TO MARKETING ON INSTAGRAM
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

2.
Let’s see some numbers first
300 Million Monthly Active users
More than 75 million daily users
Over 90% of the 150 million of Instagram users
are under the age of 35
68% users are female according to Appdata
Urban youthful demographics, with a
significant skew toward women.
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

3.
The increasing trend toward mobile
usage makes Instagram an effective and
powerful platform for marketers
BUT, HOW CAN BRANDS GET REAL VALUE OUT OF PHOTO SHARING
AND STORYTELLING THROUGH VISUALS?
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

4.
What Instagram is and what’s not
Instagram is:
- a mobile app that let’s you take and/or edit
your photos on your phone
- a social network: you create social
conversations with other “instagramers”
- an effective and powerful marketing channel for
businesses!
Instagram is not a place where:
- you can post images from Google searches
- to share the screencaps and memes on Reddit
- to post selfies all day long!
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

5.
Should you use Instagram for marketing?
Short answer: YES!
Long answer:
It’s really up to you, but, event if your business is not
visually oriented, you can get creative and create an
amazing presence on Instagram.
Considering the increasing rate of mobile adoption
and the growing Instagram userbase, you should
definitely consider Instagram for marketing your
brand.
Keep reading for some awesome tricks!
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

6.
Best Practices – 1
Tell your brand’s story using pictures. Include
pictures with call to action to your website.
Offer promotional content, discounts and
vouchers for your followers – make your
customers feel special!
Create contests on Instagram to grow your
account and increase engagement
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

7.
Best Practices – 2
Use a few but clever hashtags. Search for the
most popular hashtags that are relevant for
your images.
Create new hashtags and encourage people to
use them!
Research what other people in your niche are
posting and what hashtags they use. Get
inspired by their best work!
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

8.
Best Practices – 3
Have a consistent posting frequency. Post on a
daily and weekly basis, but don’t over do it: try
waiting at least 4 hours before posting another
picture.
Use high quality content. Remember: Quality
over Quantity!
Integrate with other social networks: like
Facebook and Twitter.
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

9.
Best Practices – 4
Engage with the Instagram community: follow
people in your niche and interact with them,
like their posts, respond to their comments.
Don’t just stay in your corner!
Feature your costumers on your Instagram
account – customers are your bran’s best
advocates!
Have them take pictures with your products
and share their experience on Instagram. Tell
your company’s story from their perspective!
COPYRIGHT 2015 © WWW.MASSPLANNER.COM

10.
Conclusions
Follow these simple tricks and you will shine on Instagram!
Practice makes it perfect, so start working on your strategy now.
For more tutorials on social media, don’t forget to follow our blog.
COPYRIGHT 2015 © WWW.MASSPLANNER.COM