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How to market your business on Instagram

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Best practices to follow when marketing your business on Instagram. For more tutorials follow our blog: www.massplanner.com/the-blog/.

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How to market your business on Instagram

  1. 1. How to Market Your Business on Instagram THE ULTIMATE STARTED GUIDE TO MARKETING ON INSTAGRAM COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  2. 2. Let’s see some numbers first 300 Million Monthly Active users More than 75 million daily users Over 90% of the 150 million of Instagram users are under the age of 35 68% users are female according to Appdata Urban youthful demographics, with a significant skew toward women. COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  3. 3. The increasing trend toward mobile usage makes Instagram an effective and powerful platform for marketers BUT, HOW CAN BRANDS GET REAL VALUE OUT OF PHOTO SHARING AND STORYTELLING THROUGH VISUALS? COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  4. 4. What Instagram is and what’s not Instagram is: - a mobile app that let’s you take and/or edit your photos on your phone - a social network: you create social conversations with other “instagramers” - an effective and powerful marketing channel for businesses! Instagram is not a place where: - you can post images from Google searches - to share the screencaps and memes on Reddit - to post selfies all day long! COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  5. 5. Should you use Instagram for marketing? Short answer: YES! Long answer: It’s really up to you, but, event if your business is not visually oriented, you can get creative and create an amazing presence on Instagram. Considering the increasing rate of mobile adoption and the growing Instagram userbase, you should definitely consider Instagram for marketing your brand. Keep reading for some awesome tricks! COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  6. 6. Best Practices – 1 Tell your brand’s story using pictures. Include pictures with call to action to your website. Offer promotional content, discounts and vouchers for your followers – make your customers feel special! Create contests on Instagram to grow your account and increase engagement COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  7. 7. Best Practices – 2 Use a few but clever hashtags. Search for the most popular hashtags that are relevant for your images. Create new hashtags and encourage people to use them! Research what other people in your niche are posting and what hashtags they use. Get inspired by their best work! COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  8. 8. Best Practices – 3 Have a consistent posting frequency. Post on a daily and weekly basis, but don’t over do it: try waiting at least 4 hours before posting another picture. Use high quality content. Remember: Quality over Quantity! Integrate with other social networks: like Facebook and Twitter. COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  9. 9. Best Practices – 4 Engage with the Instagram community: follow people in your niche and interact with them, like their posts, respond to their comments. Don’t just stay in your corner! Feature your costumers on your Instagram account – customers are your bran’s best advocates! Have them take pictures with your products and share their experience on Instagram. Tell your company’s story from their perspective! COPYRIGHT 2015 © WWW.MASSPLANNER.COM
  10. 10. Conclusions Follow these simple tricks and you will shine on Instagram! Practice makes it perfect, so start working on your strategy now. For more tutorials on social media, don’t forget to follow our blog. COPYRIGHT 2015 © WWW.MASSPLANNER.COM

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