Marketers are either more powerful than ever or on their way out. While CEOs question the traditional marketing executive's business credibility* tech start-ups are seeing phenominal growth in users and engagement by redefining the marketing practice.
Instagram, Twitter, Facebook, Dropbox, LinkedIn and Zynga all have one thing in common, a former marketing employee was a Growth Hacker. The "Growth Hacker" job title is rapidly gaining momentum in Sillicon Valley and for good reason. It describes a marketer/developer hybrid and gives us insight into the future of the marketing discipline.
This talk goes through examples of growth hacking, the methodologies used, how we feel the discipline will evolve and what Australian marketers need to do now to prepare temselves.
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