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-Shawn Utke, Vice President, Brand Insights & Research, Panera
Shawn Utke, Panera's VP of Brand Research and Insights, will share his top 10 guidelines for using data and analytics to drive success with customers. From practical tips learned in the trenches to experiences with innovative tools and experiments, he'll show top brand practitioners how to tap into the power of the data they have and the data they need. With over 15 years' experience in CPG and retail marketing, Shawn's perspective provides a great overview and some watch outs for brand executives excited to use modern tools for better targeting, refined messaging and business improvements that can change the game.