2014 MITX Mobile Summit - The Mobile Future

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Key Takeaways from the MITX Mobile Summit on April 24th, 2014.

Big thank you to our 2014 Mobile Summit Sponsors:
Cantina
Opera Mediaworks
Yottaa

We are well beyond anointing 2014 as yet another "Year of Mobile." Mobile is firmly entrenched in our work and everyday lives - and it's no longer about what handheld device we use, it is now a mindset and a way of life.

The change from mobile as device to mobile as a behavior changes the game for marketers. Combined with the fact that smartphones and tablets have become deeply ingrained in our daily lives and mobile internet browsing is on the cusp of surpassing desktop consumption, the idea of engaging your audience anywhere and everywhere is now playing an integral role in shaping product and marketing plans.

This year's mobile summit will explore the various challenges and implications of these developments for marketers. You'll hear examples of the creative and innovative tactics marketers are using to successfully ride the wave of mobile. We'll focus on areas such as responsiveness, mobile media, context, mobile payments and more with an eye towards the future as mobile technology continues to evolve through the increased adoption of wearables, location-based services & other innovations.

Speakers from the following companies participated in the 2014 MITX Mobile Summit:
Forrester Research
Crashlytics at Twitter
Apperian
Boston Celtics
Opera Mediaworks
Mediahub/Mullen
DigitasLBi
Mobext
Assembly
Nexage
Adelphic Mobile
VivaKi
ReadWrite
Constant Contact
Skyhook Wireless
Cantina
GetGlorious
Bluetrain.io
Yottaa
Fiksu
Dunkin' Brands
Karmaloop
Rue La La
Leaf
PayPal Media Network
Loop
LevelUp
Alex & Ani

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2014 MITX Mobile Summit - The Mobile Future

  1. 1. #MITXMobile 2014 Mobile Summit “The Mobile Future” April 24th, 2014
  2. 2. On each slide… Click here to see photos or a video from the session! #MITXMobile
  3. 3. And here to Tweet a key take-away from the session! >> Click to Tweet On each slide… #MITXMobile
  4. 4. Keynote: The Mobile Mind Shift Josh Bernoff, Forrester Research #MITXMobile >> Click to Tweet
  5. 5. Engineering Emotions: How Crashlytics Became One of the Fastest Growing Mobile Companies Wayne Chang, Crashlytics at Twitter #MITXMobile >> Click to Tweet
  6. 6. Key Steps to Transforming the Workplace with Mobility Alan Murray, Apperian Luigi Sorbara, Boston Celtics #MITXMobile >> Click to Tweet
  7. 7. Lean Back: Mobile as a Branding Medium Moderator: Hannah Magee, Opera Mediaworks Speakers: Kazi Ahmed, Mediahub/Mullen Jonathan Tatlow, DigitasLBi Phuc Truong, Mobext #MITXMobile >> Click to Tweet
  8. 8. Programmatic Moderator: Michael Nicholas, Assembly Speakers: Ernie Cormier, Nexage Michael Collins, Adelphic Mobile Jason Pope, VivaKi #MITXMobile >> Click to Tweet
  9. 9. Mobile Device Context Moderator: Dan Rowinski, ReadWrite Speakers: Andy Miller, Constant Contact Jeff Glass, Skyhook Wireless Jennifer Lum, Adelphic Mobile #MITXMobile >> Click to Tweet
  10. 10. Overcoming the Challenges of Responsive Design: Performance Counts Moderator: George White, Cantina Speakers: Brian Kalma, GetGlorious Kit Sirota, Bluetrain.io Ari Weil, Yottaa #MITXMobile >> Click to Tweet
  11. 11. The Strategic Role of the App in Lifecycle Engagement Moderator: Steve Bagdasarian, Fiksu Speakers: Kevin Vine, Dunkin' Brands Feng Chang, Karmaloop Gabriella Buerman, Rue La La #MITXMobile >> Click to Tweet
  12. 12. Mobile Payment Showcase Sebastian Castro, Leaf David Chang, PayPal Media Network Will Graylin, Loop Nick Herbold, LevelUp #MITXMobile >> Click to Tweet
  13. 13. Fireside Chat with Alex & Ani Moderator: Brett Leary, DigitasLBi Speaker: Chad Westleigh, Alex & Ani #MITXMobile >> Click to Tweet

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