MeHI #MassHIway
Transactathon: Feb. 6, 2014
It’s As Easy As 1… 2... 3…!
1. Connect to the Mass HIway
– The statewide health information exchange enables the
electroni...
Not Sure What to Tweet? Try These Examples

Success! We completed our first transaction on the #MassHIway via
@MassEHealth...
Benefits of Participating in the Transactathon
 You can use the MeHI rally to
– Build awareness among your communities
– ...
Third-Party Twitter Tools
You can always use Twitter.com to share your experience
transacting on the HIway. To make sharin...
Promote the Event Across Social Channels
Other Social Options

MeHI will Tweet for You
–Send your photo to masshiway@mass...
Event Reminders
 WHO
– All organizations connecting to the Mass HIway statewide health information
exchange
– Any support...
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MeHI #MassHIway Transactathon: February 6, 2014

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Connect to the Mass HIway
Complete a transaction on the Mass HIway
Share a tweet about your experience on February 6, 2014

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MeHI #MassHIway Transactathon: February 6, 2014

  1. 1. MeHI #MassHIway Transactathon: Feb. 6, 2014
  2. 2. It’s As Easy As 1… 2... 3…! 1. Connect to the Mass HIway – The statewide health information exchange enables the electronic movement of health-related info among diverse organizations to inform a more complete delivery of care. 2. Complete a transaction on the Mass HIway – Simply send a test or production transaction over the HIway – If you’re new to the HIway or have recently completed a transaction, we want to hear about it! 3. Share a tweet about your experience on February 6, 2014 – Join organizations across the Commonwealth as they transact across the HIway – Copy and paste the following examples to share via Twitter – Feel free to create your own tweet by tagging @MassEHealth – Be sure to use the #MassHIway hashtag to share with others 2
  3. 3. Not Sure What to Tweet? Try These Examples Success! We completed our first transaction on the #MassHIway via @MassEHealth. We're working toward a more complete delivery of healthcare. It’s official– We just completed our first HIE transaction on the #MassHIway via @MassEHealth. Congrats to [@organization] for transacting on @MassEHealth’s #MassHIway in an effort to improve care coordination. Recently, we began transacting across the #MassHIway to exchange info. Learn how you can connect via @MassEHealth: http://ow.ly/rX2bE 3
  4. 4. Benefits of Participating in the Transactathon  You can use the MeHI rally to – Build awareness among your communities – Gain interest in accelerating your connection to the HIway – Showcase a success story – Shed light on your team’s well-earned effort  While the stars of the day are those organizations sharing their success via Twitter, we anticipate onlookers ready to share their support for you. – Congressmen, vendors, media, students, thought leaders are all welcome to send a tweet to support your efforts or more generally, the Mass HIway.  MeHI will analyze the data after the event and share the tweet stream along with any interesting content with all participants. 4
  5. 5. Third-Party Twitter Tools You can always use Twitter.com to share your experience transacting on the HIway. To make sharing and onlooking easier, try the following third-party tools: HootSuite.com – Simply click the #MassHIway tag in one of our tweets to see real-time tweets from all participants – Or, create a keyword stream with #MassHIway to see all tweets during the event and all future news items tchat.io – Visit the http://www.tchat.io/rooms/masshiway Twitter chat room Mobile Apps – Download Echofon, Tweetbot, Seesmic, Twitter, HootSuite or UberSocial on your smartphone to participate on the go! 5
  6. 6. Promote the Event Across Social Channels Other Social Options  MeHI will Tweet for You –Send your photo to masshiway@masstech.org to share via @MassEHealth  LinkedIn – Share a status update of the event with a shortened link. Please add a call to action to follow @MassEHealth & #MassHIway. – Invite group members to join the effort by sharing the link and Twitter handle  Facebook – Many organizations that are not on Twitter do have Facebook pages. We encourage you to share and use #MassHIway.  Pinterest, Instagram & Others – If you share photos of your first transaction on Facebook, Twitter or Google+, you may also upload across other visual social networks. Using the #MassHIway tag is key so we may find it and highlight posts in our post-event roundup. 6 Best Practices • Regardless of the social channel, –Take advantage of longer character limits –Humanize your brand as an individual. Help increase awareness of the #MassHIway with your own experience transacting. – MeHI will provide support when needed –Share other posts and tag users in your own posts when appropriate; Consider favoriting those posts you do not retweet or repost. • Keep an eye out for the onlookers like Congressmen, vendors, media and feel free to use more general health-related hashtags to increase visibility (ie. #HealthIT) • Share post-event activities across ALL channels using the #MassHIway tag and @MassEHealth
  7. 7. Event Reminders  WHO – All organizations connecting to the Mass HIway statewide health information exchange – Any supporters of these organizations including congressmen, media, and vendors  WHAT – The MeHI #MassHIway Transactathon – Simply send a test or production transaction across the HIway and share your experience on Twitter using the #MassHIway hashtag  WHEN – February 6, 2014 – All day  WHERE – On Twitter, third-party tools, or across other social networking channels – Sign up here:  WHY – To build awareness, gain interest and showcase your efforts on the HIway 7

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