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  1. The Scopes of Digital Marketing Presented By – Kh Mashiur Rahman Apparel Industry
  2. Introduction This is completely unique presentation about digital marketing for clothing industry
  3. Digital Marketing The way of marketing of products/services using various forms of digital media to reach customer. 1. Content Marketing (CM) 2. Ecommerce Marketing (EM) 3. Social Media Marketing (SMM) 4. Video Marketing (YouTube) 5. Email Marketing (EM) 6. Marketing Communication (MC) 7. Search Engine Marketing (SEM)
  4. 1. Content Marketing (CM) A. Press release/Blog/ Magazine B. Web Content with Keyword Research C. Backlink D. Web Ranking A type of digital marketing that includes the creation and sharing of online material such as videos, magazine, blogs, newsletter and social media posts that does not explicitly promote a brand but is intended to stimulate interest in its products/services.
  5. 1.A. Press Release/ Blog/Magazine A press release, news release, media release, video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
  6. 1.B. Web Content With Keyword Research Keywords Search Volume Competitor Difficulty Result lectra modaris 1000 Law R 23 First Page textile accounting software 120 Very Law K 10 First Page Garments Management System 50 Very Law K 15 First Page fabric consumption 590 Law K 12 First Page Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject Keyword Research Tools:, etc
  7. 1.C. Backlink An incoming or outgoing hyperlink from one web page to another webpage /website is called content link. There are 3 types of links • Outbound Link • Inbound Link • Internal Link Search Engine Web Matrices You Garmentspedia Autogarment Hameem H&M Zara Amazon/Alexa Back Link 0 102 150 34 21.4K 12.6K
  8. 1.D. Web Ranking SEO Web Matrices You Garmentspedia Autogarment Hameem H&M Zara Alexa 11.7 M 2.82 M 550 K/ 8K 1.52M 507 860 Google Index 24 376 4.2 K 15 627K 4.48M Moz Rank PA 1-DA 1 PA 29-DA 14 PA 39-DA 27 PA 31-DA 27 PA 91-DA 60 PA 90-DA 72 In SEO and SEM terms web ranking refers to where a website is ranked within search engine results. Google Index: Total page index by google Alexa Ranking : 2 to 1 K - Smaller number is best Moz Ranking: 1 to 100 DA / PA - Higher number is best Alexa Check:
  9. 2. Ecommerce Marketing • Showcase Products Online • Online Payment Process Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase
  10. 3. Social Media Marketing (SMM) Social Media You Garmentspedia Autogarment AJI Group H&M ZARA Facebook 1467 Like 2K Like 10.7K Like 32502K Like 25989K Like Twitter 524F, 114KT 514F, 1.4KT Not Search 566 K F, 15.5K T 9.3 F, 790T Linked In 500 1000C 600,046 Not Search Pinterest 89F, 341P 109F, 741P 3.2K Pin, 5b 403.2 K F Instagram Exist Exist 23.2m f, 3827 Post 22.7mf, 1607 post Google + 190+ 150F 6377.1K Not Search Web 2.0 Exist Exist Exist Exist Eg.,,, Definition : F = Follower, C = Connection, T = Tweet, K= M=
  11. 4. Video Marketing (YouTube) Company Chanel Subscriber You Garmentspedia 100 Autogarment 85 Aji √ H&M 270 K Zara 40 K Video marketing can be defined in digital marketing context as all uses of video contents for promoting a product or service.
  12. 5. Email Marketing • Regular email to Accessories Consumer • Regular email to Trendz Consumer • Regular email to Agreescience Consumer Email marketing is the activities of sending a commercial email to a group of people. For this we should used some tools like Mail chimp etc
  13. 6. Marketing Communication • Chat Service 24/7 • Online Ticketing System • Email • Email Subscription • Contact us • FAQ • Knowledgebase Marketing Communication can be described as all the messages and media you deploy to communicate with the customers in market
  14. 7. Search Engine Marketing - SEM A. Paid Search B. Organic Search Search engine marketing (SEM) is a form of online marketing that involves the promotional activities of websites to increase their products / services visibility in search engine results pages (SERPs) • Example: Google analytic tools, Google/Bing/Yahoo/Yandex Webmaster Tools, Sitemap.xml, Robots.txt
  15. 7.A. Paid Search / Sponsorships Google Facebook Frequently I get some offer from different company. One item is shown here as example. Twitter Linked in Sponsorships Affiliate Marketing
  16. 7.B. Google Analytics (Organic) Monthly Total: 33592+8650+3734 = 45976
  17. 7.B. Organic Search Frequently I get some offer from different company. One item is shown here as example.
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