Matt Thomson, Klout

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NYC BAPI 2011 Speaker Presentation

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Matt Thomson, Klout

  1. 1. WELCOME Business of APIs Conference 2011 New York City
  2. 2. on Platform and API
  3. 3. Numbers: The Klout API 6 Billion Calls 1100 MADS 5 Calls
  4. 4. The BD Mission Lock-in Strategic Relationships Make Help With Consumers Monetization Care WWJD Keep it Sexy
  5. 5. Klout Perks
  6. 6. Some Partners Building with Klout
  7. 7. about.me (AOL)
  8. 8. Radian6 (Salesforce.com)
  9. 9. VenueMachine
  10. 10. Segmenting API Customers Brand Value B2C B2B Brand Impressions In front of C-Level Consumers Care Cannibalization Spam. Ugh. Brand Value
  11. 11. Platform Control People Product Klout Policy Pricing
  12. 12. Policy: Terms of Service People •  Branding •  Allowable Use Product Klout Policy •  Exclusivity Pricing
  13. 13. Pricing: Tariffs on B2B People •  Tiered Pricing •  Split APIs Product Klout Policy •  Limited Flex Pricing
  14. 14. People: Incentivize B2C People •  Showcase •  Loose Limits Product Klout Policy •  Joint Marketing Pricing
  15. 15. Product: True Platform People •  Scoring API •  Klout OAuth Product Klout Policy •  Perks API Pricing
  16. 16. matt thomson | vp, platform | @daddymention
  17. 17. WELCOME Business of APIs Conference 2011 New York City

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