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Download to read offline needfinding artifact

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  1. 1. Step One Set the stage The 30 million word gap! By age four, children in lower-income families ($44,700/year for a family of four) have been exposed to 30 million fewer words during conversations and interactions with their caretakers than those from high-income families. Step Two Describe the challenge The challenge is to design ways for Sesame Workshop to address the 30 million word gap, helping more kids reach their highest potential. Step Three Why do you care about the challenge? I think it’s important that all children have equitable opportunities to learn, because I went to a magnet high school and I felt like my classmates were more skilled in reading, writing and speaking than I was. Step Four Who would you like to design for? I would like to design for preschool teachers working with children who they feel are struggling in the area of language development. Step Five How is the person you described affected by the challenge? Preschool teachers work with children between the ages of four and five and help prepare them for kindergarten. Step Six Checking Assumptions What assumptions do I have about the problem space, challenge, and person I’m designing for? 1. 2. 3. Setting the Stage
  2. 2. Step One Write three questions about the problem space that you would like to learn more about during the interview: 1. 2. 3. Step Four Re-write your three questions about the problem space: 1. 2. 3. Step Two Write three questions about the challenge that you would like to learn more about from the perspective of your interviewee? 1. 2. 3. Step Five Re-write your three questions about the challenge: 1. 2. 3. Preparing for Interviewes Step Three Discussion Questions 1. What purpose does each question serve? 2. What are some assumptions underlying each question? 3. How do these questions elicit emotion?
  3. 3. Step One Role Play Practice interviewing a member of your team using the questions on the previous page. Each member of the team will take on the role of interviewer, interviewee, and observer till each person has had the opportunity to interview and be interviewed. Step Three Thoughts and Comments As a team reflect on each interview using the following phrases: “I like” “I wonder” “I heard” “I learned” Step Two Reflect What words and phrases stood out to you in the interview? Draw a journey map of the significant moments from your interview Reflecting on the Interview Questions


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