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Information Architecture for Normal People

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A high-level intro to information architecture and using custom post types + taxonomies in WordPress.

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Information Architecture for Normal People

  1. 1. INFORMATION ARCHITECTURE FOR NORMAL PEOPLE GROWING BEYOND POSTS, PAGES, CATEGORIES AND TAGS
  2. 2. HI! I’M MARY FRAN I’m UX designer at Orbit Media. I just happen to be a super nerd with a love of WordPress, gluten-free cupcakes, blogging and tap dance.
  3. 3. WHAT THIS TALK IS NOT
  4. 4. WHAT THIS TALK IS NOT
  5. 5. add_action( ‘init’, ‘create_ post_type’ ); function create_post_type() { register_post_type( ‘wordcamp_chicago’, array( ‘labels’ => array( ‘name’ => __( ‘WordCamps’ ), ‘singular_name’ => __( ‘WordCamp’ ) ), ‘public’ => true, ‘has_archive’ => true, ) ); } WHAT THIS TALK IS NOT
  6. 6. INFORMATION ARCHITECTURE
  7. 7. help users understand:  where they are  what they’ve found  what’s around  what to expect W H A T
  8. 8.  informs the content strategy  informing user interface design  collaboration with all team members H O W
  9. 9. important skillz, man!  UX and other disciplines  content strategy  technical writing  library science  interaction design W H Y
  10. 10. and the obvious, better data! W H Y
  11. 11. VOCABULARY
  12. 12. A T A X O N O M Y I S a scheme of classification.
  13. 13. Y O U U S E D T H E M W H E N you took high school biology
  14. 14. Y O U U S E T H E M W H E N you binge on Netflix
  15. 15. Y O U U S E T H E M W H E N you shop for shoes online
  16. 16. Y O U U S E T H E M W H E N you go to the library
  17. 17. A P O S T - T Y P E I S a piece of content with unique attributes
  18. 18. WORDPRESS DEFAULTS
  19. 19. P O S T a piece of content with unique meta data and attributes that WordPress organizes into a time-based feed
  20. 20. P A G E content that doesn’t fit in a feed and is less dependent on time
  21. 21. C A T E G O R Y a hierarchical taxonomy for posts in WordPress
  22. 22. CATEGORIES ARE BUCKETS! CONTENT GOES IN ONE AT A TIME!
  23. 23. T A G a non-hierarchical taxonomy for posts in WordPress
  24. 24. POST TYPE post format V E R S U S
  25. 25. CUSTOM POST TYPES
  26. 26. H O W T O D E F I N E T H E M  identify data points  what’s different from other post- types?  structured data vs. WYSIWYG fields  what are your outliers?
  27. 27. W P F E A T U R E S  flexible meta boxes  create via code or plugin  unique and/or shared taxonomies
  28. 28. W P F E A T U R E S to ∞ and 
  29. 29. CUSTOM TAXONOMIES
  30. 30. HIERARCHICAL NON-HIERARCHICAL V E R S U S
  31. 31. W H A T ’ S I N A T A X O N O M Y  what post types are they for?  hierarchical or no?  does it add value or noise?  does it have meta data?
  32. 32. MY PROCESS
  33. 33. S P R E A D S H E E T O F D O O M unfortunately, you can’t just “sonic” it.
  34. 34. A W E B O F L O V E LOCATIONS SERVICES BLOG CATEGORIES TAGS REGIONS FEATURES
  35. 35. PLUGINS & TOOLS ARE OUR FRIENDS
  36. 36. S O M E T O O L S F O R Y O U  Jetpack  Custom Post Type UI  Generate WP
  37. 37. THANK YOU @maryfran hello@maryfranwiley.com MARYFRANWILEY.COM/WCCHI16

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