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Finding Hidden Business Resources: Mining Grey Literature, the Deep Web & Other Hidden Business and Financial Resources

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The problems posed by grey literature and other "hidden" information are familiar to STM info pros, but not to many librarians working in other fields. In this session Mary Ellen looks at strategies that business info pros can use to find resources they can't unearth in a web search or a fee-based service. Presented at the SLA 2019 Annual Conference.

Published in: Business
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Finding Hidden Business Resources: Mining Grey Literature, the Deep Web & Other Hidden Business and Financial Resources

  1. 1. Finding Hidden Business Resources Mary Ellen Bates BatesInfo.com June 17, 2019 2
  2. 2. What we’ll cover What’s deep web content? What’s grey literature? Search strategies for biz deep web/grey lit Sources for biz deep web/grey lit @mebs 4
  3. 3. Deep web ≠ dark web Deep web is: What search engines can’t access What search engines can’t “read” What search engines won’t index What search engines can’t or won’t easily surface Findable with a different mindset! 5@mebs
  4. 4. What’s in the deep web? Databases Images, charts, video Books, articles, documents, reports Dynamic content 6@mebs
  5. 5. What’s grey literature? Publications not produced by commercial publishers University dissertations, preprints Research institute reports, clinical trials Think tank policy papers, reports Government & NGO working papers, data, studies […] 7@mebs
  6. 6. What’s grey literature? Association reports, newsletters Conference proceedings For-profit white papers, manuals Slidedecks […] 8@mebs
  7. 7. What’s grey literature? Social media, blogs, podcasts, comments Patents, standards Survey responses Videos, audio Catalogs etc... 9@mebs
  8. 8. What’s grey literature? Content from >10 years ago Google won’t retrieve it Duckduckgo and millionshort might Think creatively – archive.org, fee-based online 10@mebs
  9. 9. Anything beyond the Featured Snippets @mebs 11
  10. 10. @mebs 12
  11. 11. @mebs 13 is.gd/Wt8wml
  12. 12. Why dark/grey content? More current than published content Outliers, perspectives not covered in traditional media Niche focus not well covered elsewhere Helps fight IAOTWFF 14@mebs
  13. 13. Clients won’t ask for biz grey lit Your clients only ask you to do what they think you can do Use the ref interview to expand their vision of an info pro 15@mebs
  14. 14. Search Strategies for Grey Literature 16@mebs
  15. 15. Think like a detective Look for clues, not the answer Look for the page BEFORE the resource Use your peripheral vision Be prepared to wade through LOTS of results! Remember the 80:20 rule! 17@mebs
  16. 16. Search strategies Know your search criteria: Format Source Timeliness Reliability Breadth/depth 18@mebs
  17. 17. Search strategies Start with a libguide Search with inurl:libguides Find one good source and search for mentions of it e.g., “fao.org/faostat/” 19@mebs
  18. 18. Search strategies Dig deeper with Millionshort.com Eliminates most popular sites Find obscure or less-commercial sites 20@mebs
  19. 19. Googling grey lit Try both Google and Google Scholar Use likely words “technical report” OR “conference proceedings” OR “white paper” “institutional repository” OR “open access repository” 21@mebs
  20. 20. Googling grey lit Use likely filters filetype:pdf OR filetype:doc OR filetype:docx site:edu OR site:gov (or your country’s equivalent) 22@mebs
  21. 21. A case for case studies Need examples of who’s doing something well? Look for CASE STUDIES on the topic “case study” [keywords] 23@mebs
  22. 22. Use site: to expand Expand to dig deeper in a resource Find pages suppressed or not indexed by site Difference relevance ranking = different results 24@mebs
  23. 23. Use site: to explore Find subdomains to explore within a web site site:nasa.gov –site:www.nasa.gov Shows other areas of web site sealevel.nasa.gov, www.jpl.nasa.gov, exoplanets.nasa.gov … 25@mebs
  24. 24. Going beyond the web Use fee-based services’ “Source type” to ID grey lit Not comprehensive but useful 26@mebs
  25. 25. 27@mebs
  26. 26. 28@mebs
  27. 27. Biznar.com Sources include business news, SEC filings, copyright.gov, WTO, market research Not comprehensive, limited search tools Always choose “Additional Results” Useful filters in search results page @mebs 29
  28. 28. @mebs 30
  29. 29. Finding stats and facts Zanran.com Uses computer vision to find graphs, stats Helpful to ID resources to search deeper Mouseover each result to see graphic Useful if you don’t know who knows the answer 31@mebs
  30. 30. 32@mebs
  31. 31. Government info = great grey lit! Use their specialized finding tools: usa.gov, data.gov, science.gov (or your country’s equivalent) @mebs 33
  32. 32. Finding experts and insights ID relevant conferences through general search Then search conference page for papers, slides, etc. Try archive.org for prior years 34@mebs
  33. 33. 35@mebs
  34. 34. 36@mebs
  35. 35. Extract text from audio Find a useful video interview or news program? Download, use transcription service to convert to text Temi.com ($6/audio hour) 37@mebs
  36. 36. Business Grey Lit / Deep Web Sources @mebs 38
  37. 37. Finding deep web sources Look for likely sources: Government: statistics, market research World Bank, UN, other NGOs Associations in your org’s field Find deep-web monitors: infodocket.com, researchbuzz.me 39@mebs
  38. 38. Build your collection ssrn.com for preprints, other early scholarly research arXiv.org for hard and social sciences Researchgate.com? Copyright issues Are your org’s work included? 40@mebs
  39. 39. Finding theses & dissertations EBSCO Open Dissertations biblioboard.com/opendissertations Open Access Theses & Dissertations oatd.org Networked Digital Library of Theses & Dissertations search.ndltd.org 41@mebs
  40. 40. Finding datasets & statistics Datacite: open-access datasets, articles, images, etc. Only searching metadata, limited search functions Good for granular searching search.datacite.org 43@mebs
  41. 41. Finding datasets & statistics Registry of Research Data Repositories Datacite’s directory of data collections Only searching metadata Good for searching broadly re3data.org 45@mebs
  42. 42. Curate open access resources Open-access journals: doaj.org Open-access books: doabooks.org Open-access repositories: opendoar.org 46@mebs
  43. 43. Curate open access/grey lit resources Grey Guide greyguiderep.isti.cnr.it OpenGrey (Grey Lit in Europe) opengrey.eu BASE – Bielefeld Academic Search Engine base-search.net CORE – open access research core.ac.uk/search @mebs 47
  44. 44. Talk to people! Can’t find the answer? Ask! NOT the “Contact us” mystery box You’re a researcher, not a stalker Use LinkedIn, SlideShare, lit search 48@mebs
  45. 45. Talk to people! Find a librarian to talk to LinkedIn advanced people search Industry = Libraries (yeah, go figure) @mebs 49
  46. 46. Final thoughts… Be creative – grey literature is hiding in plain sight Clients won’t ask for grey literature – look anyway No grey lit search is comprehensive – go Zen @mebs 50
  47. 47. (Use code SLA19 for 25% off this title) @mebs 51
  48. 48. Slides at BatesInfo.com (or email me) Mary Ellen Bates mbates@BatesInfo.com BatesInfo.com +1 303 772 7095 @mebs 52

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