Successfully reported this slideshow.
Your SlideShare is downloading. ×

Trends in Nonprofit Website Design

Ad

Trends in Nonprofit
Website Design
Mary Joyce for the Open Society Foundations | 2011

Ad

Trends in Nonprofit
Website Design
Mary Joyce for the Open Society Foundations | 2011

Ad

What is missing from all these sites?




  The Michael Fox Foundation for Parkinson’s Research

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Loading in …3
×

Check these out next

1 of 78 Ad
1 of 78 Ad
Advertisement

More Related Content

Advertisement

Trends in Nonprofit Website Design

  1. 1. Trends in Nonprofit Website Design Mary Joyce for the Open Society Foundations | 2011
  2. 2. Trends in Nonprofit Website Design Mary Joyce for the Open Society Foundations | 2011
  3. 3. What is missing from all these sites? The Michael Fox Foundation for Parkinson’s Research
  4. 4. What is missing from all these sites? NOH8 Campaign
  5. 5. What is missing from all these sites? Avaaz
  6. 6. What is missing from all these sites? ONE
  7. 7. What is missing from all these sites? Greenpeace
  8. 8. What is missing from all these sites? ActionAid
  9. 9. What is missing from all these sites? Housing Works
  10. 10. What is missing from all these sites?
  11. 11. The Human Face
  12. 12. The Human Face
  13. 13. The Human Face Changing the Text Paradigm a famous founder...
  14. 14. The Human Face Changing the Text Paradigm a celebrity spokesperson...
  15. 15. The Human Face Changing the Text Paradigm a famous cause...
  16. 16. The Human Face Changing the Text Paradigm but usually it’s just...
  17. 17. The Human Face Changing the Text Paradigm ordinary people...
  18. 18. The Human Face Changing the Text Paradigm people the organization helps...
  19. 19. The Human Face Changing the Text Paradigm people that represent the cause.
  20. 20. The Human Face Changing the Text Paradigm First we thought a website should simulate text... image: blog.asiahotels.com
  21. 21. The Human Face Changing the Text Paradigm ...so websites looked like brochures. image: blog.asiahotels.com
  22. 22. The Human Face Changing the Text Paradigm The advertising world learned this long ago. image: blog.asiahotels.com
  23. 23. The Human Face Changing the Text Paradigm 1915 The advertising world learned this long ago. image: blog.asiahotels.com
  24. 24. The Human Face Changing the Text Paradigm 2011 1915 image: Maybelline
  25. 25. The Human Face Changing the Text Paradigm 2011 1915 Ads are about emotion first and information second. image: Maybelline
  26. 26. The Human Face Changing the Text Paradigm
  27. 27. The Human Face Changing the Text Paradigm You site’s first task is to emotionally engage the visitor with your...
  28. 28. The Human Face Changing the Text Paradigm You site’s first task is to emotionally engage the visitor with your... Cause
  29. 29. We engage with causes because we care about our fellow human beings.
  30. 30. The face reminds us of that human element of the cause.
  31. 31. The face reminds us to care.
  32. 32. More Trends
  33. 33. Show Results
  34. 34. Show Results
  35. 35. Show Results
  36. 36. Show Results
  37. 37. Show Results
  38. 38. Show Results
  39. 39. Show Results
  40. 40. Show Results
  41. 41. Calls to Action
  42. 42. Give Action Options NOH8 Campaign
  43. 43. Give Action Options The Michael Fox Foundation for Parkinson’s Research
  44. 44. The 50 Word Rule
  45. 45. 42 Words
  46. 46. 48 Words
  47. 47. 58 Words
  48. 48. 147 Words
  49. 49. 26 Words
  50. 50. 19 Words
  51. 51. 19 Words
  52. 52. Get Social
  53. 53. Get Social (why?)
  54. 54. Get Social (why?) Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.
  55. 55. Get Social ONE
  56. 56. Get Social Housing Works
  57. 57. Get Social Housing Works
  58. 58. Get Social ActionAid
  59. 59. Get Social ActionAid
  60. 60. Get Social ActionAid
  61. 61. What are others doing on YouTube? Best Videos Clear audience Human focus Evokes emotion Call to action 1 to 5 minutes link: http://www.youtube.com/user/TheONECampaign?blend=3&ob=5#p/c/E67FFBF51E4091D0/8/Tns7ihMMjYw
  62. 62. What are others doing on Facebook? Best Groups Clear Audience Daily Updates Voice of a Friend Calls to Action
  63. 63. What are others doing on Twitter? Best Tweeps Clear Audience Multi-Updates/Day Conversations with other Tweeps Calls to Action
  64. 64. What to Remember
  65. 65. What to Remember Human Faces
  66. 66. What to Remember Human Faces Show Results
  67. 67. What to Remember Human Faces Show Results Calls to Action
  68. 68. What to Remember Human Faces Show Results Calls to Action 50 Words
  69. 69. What to Remember Human Faces Show Results Calls to Action 50 Words Get Social
  70. 70. What to Remember Human Faces Show Results Calls to Action 50 Words Get Social Take-Aways from Your Own Sites
  71. 71. Thank You!
  72. 72. Thank You! Mary Joyce email: Mary@Meta-Activism.org blog: www.MaryJoyce.com

Editor's Notes

  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

×