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Trends in NonprofitWebsite DesignMary Joyce for the Open Society Foundations | 2011
Trends in NonprofitWebsite DesignMary Joyce for the Open Society Foundations | 2011
What is missing from all these sites?  The Michael Fox Foundation for Parkinson’s Research
What is missing from all these sites?             NOH8 Campaign
What is missing from all these sites?                 Avaaz
What is missing from all these sites?                 ONE
What is missing from all these sites?               Greenpeace
What is missing from all these sites?               ActionAid
What is missing from all these sites?              Housing Works
What is missing from  all these sites?
The Human Face
The Human Face
The Human FaceChanging the Text Paradigma famous founder...
The Human FaceChanging the Text Paradigma celebrity spokesperson...
The Human FaceChanging the Text Paradigma famous cause...
The Human FaceChanging the Text Paradigmbut usually it’s just...
The Human FaceChanging the Text Paradigmordinary people...
The Human FaceChanging the Text Paradigmpeople the organization helps...
The Human FaceChanging the Text Paradigmpeople that represent the cause.
The Human FaceChanging the Text ParadigmFirst we thought a website should simulate text...                                ...
The Human FaceChanging the Text Paradigm...so websites looked like brochures.                                        image...
The Human FaceChanging the Text ParadigmThe advertising world learned this long ago.                                      ...
The Human FaceChanging the Text Paradigm                                    1915The advertising world learned this long ag...
The Human FaceChanging the Text Paradigm                             2011       1915                                    im...
The Human FaceChanging the Text Paradigm                                      2011                1915Ads are about emotio...
The Human FaceChanging the Text Paradigm
The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...
The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...Cause
We engage withcauses because wecare about our fellow   human beings.
The face reminds   us of that humanelement of the cause.
The face reminds   us to care.
More Trends
Show Results
Show Results
Show Results
Show Results
Show Results
Show Results
Show Results
Show Results
Calls to Action
Give Action Options         NOH8 Campaign
Give Action OptionsThe Michael Fox Foundation for Parkinson’s Research
The 50 Word Rule
42 Words
48 Words
58 Words
147 Words
26 Words
19 Words
19 Words
Get Social
Get Social   (why?)
Get Social              (why?)Because it allows your supporters to share your content with their own friends andcolleagues...
Get Social             ONE
Get Social             Housing Works
Get Social             Housing Works
Get Social             ActionAid
Get Social             ActionAid
Get Social             ActionAid
What are others doing onYouTube?                                                                       Best Videos        ...
What are others doing on Facebook?                     Best Groups                      Clear Audience                    ...
What are others doing on Twitter?                      Best Tweeps                       Clear Audience                   ...
What to Remember
What to RememberHuman Faces
What to RememberHuman FacesShow Results
What to RememberHuman FacesShow ResultsCalls to Action
What to RememberHuman FacesShow ResultsCalls to Action50 Words
What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet Social
What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet SocialTake-Aways from Your Own Sites
Thank You!
Thank You!             Mary Joyce             email: Mary@Meta-Activism.org             blog: www.MaryJoyce.com
Trends in Nonprofit Website Design
Trends in Nonprofit Website Design
Trends in Nonprofit Website Design
Trends in Nonprofit Website Design
Trends in Nonprofit Website Design
Trends in Nonprofit Website Design
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Trends in Nonprofit Website Design

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A presentation of 5 trends in nonprofit website design: Faces, Showing Results, Calls to Action, The 50 Word Rule, and Getting Social

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Trends in Nonprofit Website Design

  1. 1. Trends in NonprofitWebsite DesignMary Joyce for the Open Society Foundations | 2011
  2. 2. Trends in NonprofitWebsite DesignMary Joyce for the Open Society Foundations | 2011
  3. 3. What is missing from all these sites? The Michael Fox Foundation for Parkinson’s Research
  4. 4. What is missing from all these sites? NOH8 Campaign
  5. 5. What is missing from all these sites? Avaaz
  6. 6. What is missing from all these sites? ONE
  7. 7. What is missing from all these sites? Greenpeace
  8. 8. What is missing from all these sites? ActionAid
  9. 9. What is missing from all these sites? Housing Works
  10. 10. What is missing from all these sites?
  11. 11. The Human Face
  12. 12. The Human Face
  13. 13. The Human FaceChanging the Text Paradigma famous founder...
  14. 14. The Human FaceChanging the Text Paradigma celebrity spokesperson...
  15. 15. The Human FaceChanging the Text Paradigma famous cause...
  16. 16. The Human FaceChanging the Text Paradigmbut usually it’s just...
  17. 17. The Human FaceChanging the Text Paradigmordinary people...
  18. 18. The Human FaceChanging the Text Paradigmpeople the organization helps...
  19. 19. The Human FaceChanging the Text Paradigmpeople that represent the cause.
  20. 20. The Human FaceChanging the Text ParadigmFirst we thought a website should simulate text... image: blog.asiahotels.com
  21. 21. The Human FaceChanging the Text Paradigm...so websites looked like brochures. image: blog.asiahotels.com
  22. 22. The Human FaceChanging the Text ParadigmThe advertising world learned this long ago. image: blog.asiahotels.com
  23. 23. The Human FaceChanging the Text Paradigm 1915The advertising world learned this long ago. image: blog.asiahotels.com
  24. 24. The Human FaceChanging the Text Paradigm 2011 1915 image: Maybelline
  25. 25. The Human FaceChanging the Text Paradigm 2011 1915Ads are about emotion first and information second. image: Maybelline
  26. 26. The Human FaceChanging the Text Paradigm
  27. 27. The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...
  28. 28. The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...Cause
  29. 29. We engage withcauses because wecare about our fellow human beings.
  30. 30. The face reminds us of that humanelement of the cause.
  31. 31. The face reminds us to care.
  32. 32. More Trends
  33. 33. Show Results
  34. 34. Show Results
  35. 35. Show Results
  36. 36. Show Results
  37. 37. Show Results
  38. 38. Show Results
  39. 39. Show Results
  40. 40. Show Results
  41. 41. Calls to Action
  42. 42. Give Action Options NOH8 Campaign
  43. 43. Give Action OptionsThe Michael Fox Foundation for Parkinson’s Research
  44. 44. The 50 Word Rule
  45. 45. 42 Words
  46. 46. 48 Words
  47. 47. 58 Words
  48. 48. 147 Words
  49. 49. 26 Words
  50. 50. 19 Words
  51. 51. 19 Words
  52. 52. Get Social
  53. 53. Get Social (why?)
  54. 54. Get Social (why?)Because it allows your supporters to share your content with their own friends andcolleagues, allowing your content to reach people you don’t even know about.
  55. 55. Get Social ONE
  56. 56. Get Social Housing Works
  57. 57. Get Social Housing Works
  58. 58. Get Social ActionAid
  59. 59. Get Social ActionAid
  60. 60. Get Social ActionAid
  61. 61. What are others doing onYouTube? Best Videos Clear audience Human focus Evokes emotion Call to action 1 to 5 minuteslink: http://www.youtube.com/user/TheONECampaign?blend=3&ob=5#p/c/E67FFBF51E4091D0/8/Tns7ihMMjYw
  62. 62. What are others doing on Facebook? Best Groups Clear Audience Daily Updates Voice of a Friend Calls to Action
  63. 63. What are others doing on Twitter? Best Tweeps Clear Audience Multi-Updates/Day Conversations with other Tweeps Calls to Action
  64. 64. What to Remember
  65. 65. What to RememberHuman Faces
  66. 66. What to RememberHuman FacesShow Results
  67. 67. What to RememberHuman FacesShow ResultsCalls to Action
  68. 68. What to RememberHuman FacesShow ResultsCalls to Action50 Words
  69. 69. What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet Social
  70. 70. What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet SocialTake-Aways from Your Own Sites
  71. 71. Thank You!
  72. 72. Thank You! Mary Joyce email: Mary@Meta-Activism.org blog: www.MaryJoyce.com

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