Trends in Nonprofit Website Design

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A presentation of 5 trends in nonprofit website design: Faces, Showing Results, Calls to Action, The 50 Word Rule, and Getting Social

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  • Trends in Nonprofit Website Design

    1. 1. Trends in NonprofitWebsite DesignMary Joyce for the Open Society Foundations | 2011
    2. 2. Trends in NonprofitWebsite DesignMary Joyce for the Open Society Foundations | 2011
    3. 3. What is missing from all these sites? The Michael Fox Foundation for Parkinson’s Research
    4. 4. What is missing from all these sites? NOH8 Campaign
    5. 5. What is missing from all these sites? Avaaz
    6. 6. What is missing from all these sites? ONE
    7. 7. What is missing from all these sites? Greenpeace
    8. 8. What is missing from all these sites? ActionAid
    9. 9. What is missing from all these sites? Housing Works
    10. 10. What is missing from all these sites?
    11. 11. The Human Face
    12. 12. The Human Face
    13. 13. The Human FaceChanging the Text Paradigma famous founder...
    14. 14. The Human FaceChanging the Text Paradigma celebrity spokesperson...
    15. 15. The Human FaceChanging the Text Paradigma famous cause...
    16. 16. The Human FaceChanging the Text Paradigmbut usually it’s just...
    17. 17. The Human FaceChanging the Text Paradigmordinary people...
    18. 18. The Human FaceChanging the Text Paradigmpeople the organization helps...
    19. 19. The Human FaceChanging the Text Paradigmpeople that represent the cause.
    20. 20. The Human FaceChanging the Text ParadigmFirst we thought a website should simulate text... image: blog.asiahotels.com
    21. 21. The Human FaceChanging the Text Paradigm...so websites looked like brochures. image: blog.asiahotels.com
    22. 22. The Human FaceChanging the Text ParadigmThe advertising world learned this long ago. image: blog.asiahotels.com
    23. 23. The Human FaceChanging the Text Paradigm 1915The advertising world learned this long ago. image: blog.asiahotels.com
    24. 24. The Human FaceChanging the Text Paradigm 2011 1915 image: Maybelline
    25. 25. The Human FaceChanging the Text Paradigm 2011 1915Ads are about emotion first and information second. image: Maybelline
    26. 26. The Human FaceChanging the Text Paradigm
    27. 27. The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...
    28. 28. The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...Cause
    29. 29. We engage withcauses because wecare about our fellow human beings.
    30. 30. The face reminds us of that humanelement of the cause.
    31. 31. The face reminds us to care.
    32. 32. More Trends
    33. 33. Show Results
    34. 34. Show Results
    35. 35. Show Results
    36. 36. Show Results
    37. 37. Show Results
    38. 38. Show Results
    39. 39. Show Results
    40. 40. Show Results
    41. 41. Calls to Action
    42. 42. Give Action Options NOH8 Campaign
    43. 43. Give Action OptionsThe Michael Fox Foundation for Parkinson’s Research
    44. 44. The 50 Word Rule
    45. 45. 42 Words
    46. 46. 48 Words
    47. 47. 58 Words
    48. 48. 147 Words
    49. 49. 26 Words
    50. 50. 19 Words
    51. 51. 19 Words
    52. 52. Get Social
    53. 53. Get Social (why?)
    54. 54. Get Social (why?)Because it allows your supporters to share your content with their own friends andcolleagues, allowing your content to reach people you don’t even know about.
    55. 55. Get Social ONE
    56. 56. Get Social Housing Works
    57. 57. Get Social Housing Works
    58. 58. Get Social ActionAid
    59. 59. Get Social ActionAid
    60. 60. Get Social ActionAid
    61. 61. What are others doing onYouTube? Best Videos Clear audience Human focus Evokes emotion Call to action 1 to 5 minuteslink: http://www.youtube.com/user/TheONECampaign?blend=3&ob=5#p/c/E67FFBF51E4091D0/8/Tns7ihMMjYw
    62. 62. What are others doing on Facebook? Best Groups Clear Audience Daily Updates Voice of a Friend Calls to Action
    63. 63. What are others doing on Twitter? Best Tweeps Clear Audience Multi-Updates/Day Conversations with other Tweeps Calls to Action
    64. 64. What to Remember
    65. 65. What to RememberHuman Faces
    66. 66. What to RememberHuman FacesShow Results
    67. 67. What to RememberHuman FacesShow ResultsCalls to Action
    68. 68. What to RememberHuman FacesShow ResultsCalls to Action50 Words
    69. 69. What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet Social
    70. 70. What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet SocialTake-Aways from Your Own Sites
    71. 71. Thank You!
    72. 72. Thank You! Mary Joyce email: Mary@Meta-Activism.org blog: www.MaryJoyce.com

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