Digital Activism Community Media & From Image to Impact Image: Video Volunteers
Digital Activism : a definition Image: Video Volunteers grassroots activists  using digital technologies for social and po...
Digital Activism has  steps  4 Image: Video Volunteers 1 3 2 4 content distribution conversation collective  action
Content 1 Image: Video Volunteers media that reflects the people’s priorities this is the value of  community video
Distribution 2 Image: Video Volunteers the more eyes that see the content, the greater the impact but offline distribution...
Distribution 2 Give you access to more eyes …  often in different countries blogs social networks and video sites
Distribution 2 You can use mobile phones to increase offline distribution Send SMS to community  members inviting them to ...
Conversation 3 Image: Video Volunteers When people see community media they need to talk about it to identify common inter...
Conversation 3 Image: Video Volunteers they can also happen online.. Screening are only one way for these conversations to...
Conversation 3 On the Internet, conversations can also take place internationally blog social network comments status upda...
Collective Action 4 This is the exciting part  of digital activism when a conversation about an injustice becomes a planni...
Collective Action 4 Digital tools can help people  organize collective action Image: Video Volunteers blog social network ...
Collective Action 4 goal of action identify target plan call to action execute evaluate } repeat There are many steps to c...
Collective Action 4 Successful digital activism requires good strategy as well as good content strategy + digital tools = ...
Review Image: Video Volunteers and India Resource content distribution collective action conversation
Digital Activism Community Media & From Image to Impact Image: Video Volunteers Thank You!
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Digital Activism and Community Media: from Image to Impact

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This a presentation I made for Indian community media producers.

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Digital Activism and Community Media: from Image to Impact

  1. 1. Digital Activism Community Media & From Image to Impact Image: Video Volunteers
  2. 2. Digital Activism : a definition Image: Video Volunteers grassroots activists using digital technologies for social and political change campaigns
  3. 3. Digital Activism has steps 4 Image: Video Volunteers 1 3 2 4 content distribution conversation collective action
  4. 4. Content 1 Image: Video Volunteers media that reflects the people’s priorities this is the value of community video
  5. 5. Distribution 2 Image: Video Volunteers the more eyes that see the content, the greater the impact but offline distribution is only one option…
  6. 6. Distribution 2 Give you access to more eyes … often in different countries blogs social networks and video sites
  7. 7. Distribution 2 You can use mobile phones to increase offline distribution Send SMS to community members inviting them to the screening Today at 7pm!
  8. 8. Conversation 3 Image: Video Volunteers When people see community media they need to talk about it to identify common interests and the need for action
  9. 9. Conversation 3 Image: Video Volunteers they can also happen online.. Screening are only one way for these conversations to happen
  10. 10. Conversation 3 On the Internet, conversations can also take place internationally blog social network comments status updates video responses
  11. 11. Collective Action 4 This is the exciting part of digital activism when a conversation about an injustice becomes a planning session on how to fix it Image: Video Volunteers
  12. 12. Collective Action 4 Digital tools can help people organize collective action Image: Video Volunteers blog social network broadcasts collects and the plan informs supporters phone informs in real time
  13. 13. Collective Action 4 goal of action identify target plan call to action execute evaluate } repeat There are many steps to collective action that can’t be solved by tech
  14. 14. Collective Action 4 Successful digital activism requires good strategy as well as good content strategy + digital tools = successin digital activism Image: Video Volunteers
  15. 15. Review Image: Video Volunteers and India Resource content distribution collective action conversation
  16. 16. Digital Activism Community Media & From Image to Impact Image: Video Volunteers Thank You!

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