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What Do You Stand For?


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Despite the fact that the world needs both specialists and generalists, culturally we’re encouraged to think of ourselves and talk about ourselves as just one thing. Many of us are highly effective Jacks-Of-All-Trades, but suffer from Masters-Of-None syndrome. There is a difference between being pigeonholed and being KNOWN.
Business relationships and perceptions are based on personal relationships and perceptions. You can use what you know about yourself to inform how and what you package yourself for professionally. In this discussion, we explore the different things we’re all known for and how to package these attributes. We also cover things you can do to increase your discoverability (e.g., tips for resume/profile development, job searches, and how to enjoy/learn while promoting yourself with intention and authenticity).

Published in: Career
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What Do You Stand For?

  1. 1. Mary Aviles Principal, Connect 4 Insight What Do You Stand For? (Or, overcoming Jack of all Trades syndrome) April 17, 2018 Developed for:
  2. 2. Image credit: Emily McDowell
  3. 3. 3 “Cultivating your personal brand is the best way to attract a sponsor—professionals with sponsors are 23% more likely than their peers to be promoted.”
  4. 4. 4 When you make a promise that stands for something unique What is a brand?
  5. 5. 5 “To increase productive self-insight and decrease unproductive rumination, we should ask what, not why.”
  6. 6. WHAT are you known for?
  7. 7. 7 Image Credit: Ramsey Dau
  8. 8. 9 Images credit: Christo & Jeanne-Claude
  9. 9. Your mental model can expand your narrative Pot & Box is a friendly force of local creativity, utilizing floral design and horticultural décor to interact with its community
  10. 10. 11 “Be able to clearly articulate your journey…your ability to provide context demonstrates the strength of your personal brand.”
  11. 11. FriendlyForce for Local Creativity “The T-shirt pitch is the new elevator pitch” You have six seconds to make an impression – Chris Grindem, The Utmost Marketing Group Friendly force of local creativity
  12. 12. 13 Cultivate a broad network (e.g., people you meet through hobbies or friends of friends)
  13. 13. Be generous with your subject matter expertise
  14. 14. 15 Find a distinctive, sustainable interest (this is different from a “passion”) Find an uncontested space to publish content Create excellent, consistent content over time Work tirelessly to nurture an audience big* enough to matter becoming-known/
  15. 15. 16 “You don’t define your personal brand, your work does.” 7b68f1971899
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  19. 19. 20 Parting Thoughts: 1. Learn from everything 2. Read, read, read some more 3. Curate your social media feed 4. Try new things, meet new people (bubble hop) 5. Keep track (, Evernote) 6. Identify connections
  20. 20. Thank You! 21 C O N T A C T Mary Aviles 248.633.5135 @connect4insight