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Email and Dig services


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Email and Dig services

  1. 1. Services Email and Digital Service Solutions Capitalize on all that email and cross-channel marketing have to offer
  2. 2. Email is at the center of the marketing landscape today. Email is the medium that connects consumers with all their brand interactions, across online and offline channels. Epsilon recognizes the significance of this movement, and we partner with brands like you to leverage that reality and drive success. We bring together data, marketing insights, technology, and creative to help you create the most meaningful experiences and the best possible connections with your customers and prospects. Tapping into the full potential of email isn’t as simple as having the right technology or strategy alone. Exceptional email marketing requires thoughtful Epsilon is that partner. We are committed to helping our clients achieve their most desired outcomes using email and other digital marketing services. We believe that improving the way you connect and engage with your customers and prospects forges successful relationships. planning, persuasive creative and content, flawless execution, actionable reporting and analysis, and so much more. Finding the right team – a partner capable of bringing it all together – can mean the difference between an average email program and a leading-edge program. Whether you prefer self-service access to a powerful marketing platform, a full-service solution, or something in between, we’re here to help you maximize your email marketing efforts and achieve a greater return on your marketing spend. Subject Line Goes Here Month Here XX, 2015 10:00 AM Supercuts From: Supercuts > To: Sample A. Sample > Find your summer style Month Here XX, 2015 10:00 AM Subject Line Goes Here Month Here XX, 2015 10:00 AM From: Supercuts To: Sample A. Sample Find your summer style Month Here XX, 2015 10:00 AM
  3. 3. need to find, engage, convert, retain and grow the very best customers for your organization. Our proven portfolio of services brings out the best in cross- channel email capabilities and enterprise- level email marketing technology. We can help you exceed your goals. Flexible service offerings. A complete email marketing solution. When it comes to email marketing, we are committed to providing you with access to the world’s largest and most experienced digital marketing services organization. This gives you the opportunity to work with the right team, using the right approach, to create highly engaging and effective digital experiences. Putting it another way, Epsilon is dedicated to giving you everything you Email is a results-based business. Epsilon delivers. Increase in travel bookings Increase on conversion rate 48% 26% Increase in margin Increase in active member engagement within 30 days Increase in transactions year over year 90M Emails deployed monthly Increase in campaign revenue Higher unique click rate compared to industry benchmarks Member program growth over five years Higher open rate for weekly newsletter Increase in conversion rate 900% 411% 92% 26% 88% 10.3% 32% Increase in email productivity for campaign creation 2x 13% The Epsilon difference: • Flexible engagement options including full-service and hybrid solutions • Unrivaled customer insight that drives our strategy and creative intelligence • Deep-seated passion for email marketing and experience across industries • Invested partnerships that transcend conventional vendor relationships • Commitment to flawless execution championed by award-winning teams • Proven ability to deliver better results and higher consumer engagement “Epsilon’s services are crucial to much of what we do at Marriott. We’re delivering more emails, and yet our open rates are going up and our revenue from email is going up. We recognize that’s all part of the process that we’re engaged in with Epsilon.” Marriott
  4. 4. A closer look at Epsilon’s Email and Digital Services • Campaign calendar management • Campaign oversight • Competitive analyses • Benchmarking and industry best practices • Quarterly business reviews Account Management: With the industry’s highest ratio of account managers to clients, we are well equipped to manage your success across multiple channels, including email, mobile and social media. Deliverability: We proactively monitor inbox performance and identify potential challenges before they become harmful to your brand’s reputation. • Copywriting, design, and responsive coding for: • Email • Banners • Landing pages • Microsites and preference centers • Animations and videos Digital Design: Our expert creative team leverages years of experience to deliver beautifully designed cross- channel campaigns that represent your brand and deliver powerful results. • HTML coding • Segmentation • Campaign execution • Automated triggers • Quality assurance Campaign Management: Flawless execution is our top priority. You can count on the Epsilon team to manage the most critical components of your campaign, from segmentation to HTML coding to quality assurance. • Testing and measurement • Campaign reporting • Experimental design • Control group creation • Contact cadence analysis • Channel and offer optimization • Email benchmarks Analytics: No email program is really ever finished. We measure campaign- specific metrics and provide actionable recommendations for maximizing future efforts. “One of the key things Epsilon does best is client service. My team is innovative, smart, and responsive. They are my favorite team to work with, like an extension of our own team.” Dell • Inbox delivery management • IP relationship management • Can-SPAM and global regulation advisement • Reputation protection Strategy: Our team helps define your campaign objectives and a plan to achieve them. Everything you need to make your campaign resonate with your target audience and deliver exceptional results. • Program audits • Program roadmaps • Persona-based strategies • Segmentation recommendations • Channel integration
  5. 5. “Epsilon’s study-leading current offering shows off one of the most flexible technology platforms, balanced with excellent campaign operations, technology, strategy, and creative services.” The Forrester Wave: Email Marketing Service Providers, Q3 2016 “I am thrilled with the open rates and other performance metrics. This is due in large part to the guidance from my Epsilon account team.” 365 by Whole Foods Market Your success is our sole focus. We believe these are the reasons why we continue to receive perfect services scores from Forrester Research and praise from the industry-leading brands we’re lucky enough to call clients. Yet we’re not content to stop now. We are dedicated to helping our clients – brands like yours – achieve success. We work closely with you to understand your business goals and provide the best guidance to help you achieve them. What makes Epsilon different? More than just a partner, we truly become an extension of your team. We don’t just work 9am to 5pm. We’re available whenever you need us to answer a question, provide a recommendation, or troubleshoot a particular issue you might be having. We consistently maintain the industry’s highest ratio of account team members to clients, so you have ongoing access to a full team of digital marketing experts to get the most out of your email campaigns.
  6. 6. Not just email. Email that exceeds expectations. It’s time to discover the many benefits that come from partnering with the right email services provider. With a proven portfolio of services and a track record of results, only Epsilon can combine data-driven insight, strategy, creative, and analytics to develop email campaigns and programs that exceed your (and your customer’s) expectations. All of these benefits aren’t just possible; they’re achievable today with Epsilon. Let us help you tap into the power of email marketing. Find out how Epsilon’s Email and Digital Services team can help you develop and deploy email marketing campaigns that truly transform your business. Visit or call 1.800.309.0505 to learn more. “While many of the customers we spoke with gave Epsilon high marks in the areas of Campaign Execution and Multichannel Marketing, they crowned Epsilon the undisputed king of email creative, giving them nearly perfect scores across the board.” The Relevancy Group: Email Agency Buyer’s Guide 2016
  7. 7. About Epsilon Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www., follow us on Twitter @EpsilonMktg or call 1.800.309.0505. Copyright © Epsilon 2016 Epsilon Data Management, LLC. All rights reserved.