Using Forsyth Library’s Business & Company Resource Center Database
Find and click the title of the database www.fhsu.edu/library To access the databases:
Or, use the link in your class LibGuide. http://fhsuguides.fhsu.edu
Type in the name of the company in Company Search
The first page gives brief background on the company, as well as its contact information, officers, websites, etc. Use the blue links along the side and the gold tabs along the top to find more in-depth information .
For some companies, a SWOT Analysis is available (Strengths, Weaknesses, Opportunities and Threats)
To compare this company’s financials with two or more other companies, click the gold “Financials ” tab.
The next screen is the “ Fundamentals Analysis ” tab, including Income Statement, Balance Sheet, Cash Flow, and Ratios Each can be compared to prior periods, or to data from other companies
Here, PepsiCo's latest Annual Income Statement is compared with those of its major competitors
<ul><li>To do this, </li></ul><ul><li>click the Balance Sheet tab, </li></ul><ul><li>then click Compare to Prior Periods, </li></ul><ul><li>then select 4 in the drop-down menu under Period . </li></ul>Here is a comparison of PepsiCo’s last 4 balance sheets
Here, PepsiCo is compared to a company we chose, DPS (Dr. Pepper Snapple Group, Inc.) <ul><li>Select Compare to specific companies </li></ul><ul><li>Enter the ticker symbol of the company you want to compare with PepsiCo </li></ul><ul><li>Then click Update View </li></ul>
The Financials Dashboard tab provides a gateway to a wide variety of information. Some is specific to the company you are searching; some is general market information.
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