Enterprise Visibility Accelerator (EVA) - Position2


Published on

Download the Whitepaper from http://integrated.position2.com/resources-whitepapers-guides.html

Enterprise Visibility Accelerator (EVA) from Position2 is based on a unique methodology. It helps B2B marketers tackle the three-fold digital marketing challenge. With EVA, existing digital assets are repurposed and published across various online and social channels to boost brand visibility through improved search engine rankings. Take a look at this presentation to see how your brand can benefit from EVA.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Enterprise Visibility Accelerator (EVA) - Position2

  1. 1. Increased Visibility for Your Digital Content Enterprise Visibility Accelerator
  2. 2. 1Challenge: 2 An Ever Expanding Media Landscape 3 *Source: Ogilvy Entertainment IT Site/Blogs Search Engines Brand Sites Mobile Social Networks Business Site/Blogs Media Sharing B2B Landscape • You need to have your assets across multiple channels • Multiple channels use multiple formats • Each channel (site) has its own set of best practices
  3. 3. Social Media (other than Blogs) Articles Blogs Case Studies Videos White Papers Webinars/Webcasts Infographics Mobile Content Mobile Apps 2Challenge: 1 3 *Source : CMI/MarketingProfs; 2014 # Based on: The Power of Visual Communication, HP 0 10 20 30 40 50 60 70 80 90 100 • Users rely on content across channels and in formats that are convenient for them • Only 20% of readers remember a white paper’s content but 80% remember it when viewed as a video# Content Marketing Usage by Trend A 62% 28% 38% 76% 51% Changing User Behavior* 64% 87% 81% 73% 73%
  4. 4. 3Challenge: 1 Evolving Search Algorithms 2 If you have good content, Google will find you! “ ” - Matt Cutts, Google • Search results are a blend of websites, social profiles, videos, images and documents • High priority given to social content • Ranking high on search engines for all digital content is no longer optional, it’s critical
  5. 5. As a B2B Marketer, you need to ensure your digital content is • Present across multiple channels in multiple formats • Present across an ever expanding list of popular sites • Optimized to show up in search results • Tracked and monitored for views, social mentions, reach etc.
  6. 6. Presenting “Enterprise Visibility Accelerator” • Repurposed into multiple formats • Published across online, social channels • Optimized for search engines Whitepaper PDF PPT Landing Page & Email Infographic Video Banner Ads Blog EVA Digital content (asset) is
  7. 7. Benefit of EVA Whitepaper PDF PPT Video Infographic 1X 4X 40X
  8. 8. US: +1 (650) 618 8900 marketing@position2.com www.position2.com For a discussion on how we can help grow your business … Download Whitepaper