Augmented Reality Trends for Sales and Marketing - AR + VR for 2015 and beyond

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A fast paced overview of trends in Augmented Reality spanning both B2B and retail marketing for 2015 and beyond. Covers innovations such as Magic Leap in addition to other emerging trends in Augmented Reality and Virtual Reality for sales, marketing and training.

The presentation provide specific case studies and examples of how AR and VR are being applied at companies like AZEK Building Products and Lowe's Home Improvement.

Published in: Marketing

Augmented Reality Trends for Sales and Marketing - AR + VR for 2015 and beyond

  1. 1. Magic Leap to VisualCommerce® How AR & VR will change sales and marketing in 2015 AZEK & Lowe’s Case Studies
  2. 2. 2 TODAY’S TOPICS 1. Program participants 2. A fun look at AR & VR through 2020 3. Hardware & platforms 4. AR vs. VR applications - collaboration vs. immersion 5. Case studies: 2014-15 • AZEK Building Products • Lowe’s Home Improvement
  3. 3. 3 ATTENDEES
  4. 4. 4 AR & VR THROUGH 2020
  5. 5. 5 HARDWARE & PLATFORMS (2015-2018)
  6. 6. 6 HARDWARE & PLATFORMS (2018 – 2020)
  7. 7. 7 LOWE’S HOLOROOM
  8. 8. 8 BUSINESS CASE
  9. 9. 9 BUSINESS OBJECTIVES 1. Reduce friction in the selling process 2. Integrate AR into existing visualization strategies 3. Reduce “hard costs” (e.g., product samples, shipping) 4. Support live events and lead generation 5. Competitive differentiation
  10. 10. 10 FUNCTIONAL REQUIREMENTS 1. Obvious utility 2. Brand integrity (e.g., color, texture, dimensions) 3. Intuitive, engaging experience 4. Extensible (e.g., content, new technology) 5. Seamless integration of other brand assets
  11. 11. 11 2015 SUCCESS METRICS 1. 20,000 downloads (customers, dealers & contractors) 2. 2,000 markers requested & shipped (lead generation) 3. 10,000 video views 4. Industry awards, PR & other media value 5. Attributed sales
  12. 12. 12 LOWE’S HOLOROOM
  13. 13. 13 LOWE’S HOLOROOM
  14. 14. 14 LOWE’S HOLOROOM
  15. 15. 15 LOWE’S HOLOROOM
  16. 16. 16 LOWE’S HOLOROOM

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