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Web 2.0 Beyond the Hype: Presentation March 27th, 2009

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Web 2.0 Beyond the Hype: Presentation March 27th, 2009

  1. 1. Web 2.0: Beyond the Hype Case Studies Salesforce.com|Recruit2Mobile Microsoft|Jobs2Web March 27th, 2009
  2. 2. Leveraging Mobile Recruiting to increase Candidate Pipelines Scott Morrison | salesforce.com Mike Galyen | recruit2mobile
  3. 3. NWRA Agenda  Introductions  Salesforce.com Recruiting Goals/Challenges  Leveraging the social media cloud and mobile  Mobile trends and statistics  The CMU Force.com challenge story
  4. 4. “A mile-wide and an inch deep”
  5. 5. Salesforce.com University Recruiting
  6. 6. Recruiting in the Cloud Social Networks RSS Feeds, Tagging, LinkedIn, Facebook, Opt-ins, Chat, SEO Xing, Ning Careers Site CRM Blogs, Microblogs— Mobile Twitter, YouTube etc.
  7. 7. Mobile Subscribers – Industry Trends •Mobile Subscriber Market • 3.3 billion mobile subscribers globally • 260 million U.S. subscribers • Mobile data applications surging • sms/text messaging has surpassed voice • 30+ billion sms/text message sent monthly • 82% of 16-24 year old demographic texts frequently • Mobile advertising market is nascent
  8. 8. Mobile: New Rules of Marketing • Consumers deserve: •Immediate access to information •Time & place relevancy •Wisdom of crowds • Mobile marketers provide relevant information in exchange for consumer and community opt-in • Obama 2008 Presidential campaign captured 2.9 million voters with “Be the First to Know” mobile marketing program
  9. 9. Major Brands are Starting to Follow • FedEx offers mobile tracking for customers • BMW leverages mobile call-to- action to drive sales • SEARS leverages mobile WAP site to provide shopping information Missed opportunity: • Mobile recruiting • Employment branding • Talent community building • Viral word-of-mouth and referrals • Drive job applications
  10. 10. Text: Bauer To: 88000
  11. 11. The Force.com Challenge
  12. 12. Force.com Challenge Site Mobile Opt-In
  13. 13. Salesforce Mobile Marketing Program Text: Force  Goals: To: 88000 – Targeted Lead Generation – Engage students on their mobile devices – Cultivate and nurture talent pipeline/community in a CRM tool – Pilot mobile with college audience so that we can integrate it in future candidate lead gen events marketing
  14. 14. Metrics & Learnings Metrics Lessons/Learning -25% opt-in with students -Students/candidates are interacting in new ways -Pipeline of leads: engineering students -Mobile is their preferred mode of communication and faculty at target campuses -Mobile is not a standalone initiative, it needs to -Leveraged in CRM/Talentforce be integrated -Event results: Generated a shock wave at CMU; Attracted a packed house of 117 students and 31 teams -Industry Thought Leadership with Profs, TA’s and Internal clients/Hiring Managers
  15. 15. Web 2.0 Beyond the Hype
  16. 16. Pre Web Web 1.0 Web 2.0 Google.com (12/2008) Monster.com (12/2008) 151 Million “Job” Searches 3.7 Million Visitors > 5 Million Searches Per Day Source: comScore Media Metrix Source: Google Adwords Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  17. 17. What Is Web 2.0? Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  18. 18. The Web 1.0 Site No Social Media No Search Engine No RSS Feeds Integration Optimization No Rich Media No Capture Of No Marketing Integration Passive Candidates Engine Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  19. 19. ATS Employees Alumni Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  20. 20. Manual Marketing Definition Promotion Sourcing Facilitation Search/Send On Get/Review Job Post To Monster Review Apps LinkedIn Post To Search/Send In Deal With Post Into ATS CareerBuilder ATS To Prev Apps Bounces & Spam Interview Mgr For Search/Send To Forward Goods To Post To Craigslist Hot Points ZoomInfo Manager Search/Send To Interview Coord Email Internally Personal Contacts & Prep Search/Send Interview Post To Twitter To Search Engines Follow Up Search/Send Declines, Post on Facebook To Facebook Rejections Write Blog Article Search/Send References & (or post on Blog) To Niche Boards Background Post To Search/Send Offer Prep & FriendFeed Tweeple Accept Eats 80% Of Recruiter Time Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  21. 21. Hardware Engineering Case Study FAQ #1: I thought Microsoft was a Software Company. FAQ #2: What is your commitment to Hardware? Web 2.0 Beyond the Hype| Microsoft &
  22. 22. About Microsoft Entertainment & Devices • Consumer products, manufacturing, & supply chain • Non-traditional businesses • 10,000 employees • $8.5 Billion Sales • Generates $500 million profit • 3000 New Jobs (1500+ external) with 30 recruiters (3+ placements/month per recruiter) Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  23. 23. Redmond MACH Shenzhen Silicon Valley Hardware Engineering Talent Profiles UX Operations Design Manufacturing Industrial Design Factory Mgmt Program Management Reliability Engineering Ergonomics Supply chain Architecture Mfg Eng Usability Quality VLSI Mfg Test User Assistance Data Analytics Firmware Product Engineering Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  24. 24. Sent 4 email aggregated 17 Target (2523) invitations over 6 different sources months 39% audience click > 2.5 times more Visitors (983) through rate visitors 53% respondents act > 3.5 times more Applied (211) within 24 hours prospects 9% interviews from Quality of Candidates referrals exceptionally high Interviews (32) Hires Viral: 38% of hires 8 different came from referrals Sources of Hire (8) *TalentStream: Continuous flow of prospects from community
  25. 25. Social Recruiting Event Metrics Invite 1000; 53 will show up 40% of attendees invited to tech screen 41% of tech screens invited to interview 20 prospects; 8 candidates in 2 weeks Surveys: changed perceptions 3X factor + 97% Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  26. 26. How to relate & engage talent in Talent changes jobs is like What every phase of job search cycle to Work at E&D 18-36 months Not Social Networking Researching Search Engines, Blogs Communities Passive Searching For Project Career Paths & Industry Sites & Task Related Info Passively & Progressions Looking Not Looking SEO of Jobs Looking Reading 34% 32% If Something White Social Networks Heads Down Finds Me Papers (Talking With & Working & Articles Friends) Business Attending Networks Actively Looking Learning A Few Hours & Applying & Non-Career Now & Then Events Researching Company’s White Papers Job Boards Actively Directly Casually & Looking Looking Social Recruiting Major Search Engines Search 14% Map to Blogs 20% Events (Live, Google, & Yahoo) Casual Active Engines Salary & Comp Info Actively Searching Technical Briefings Get Resume Together & Applying To Jobs & Get Online Affinity Group Virtual Education Gatherings The Job Search Cycle Events
  27. 27. How Microsoft is Leveraging Jobs2Web Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  28. 28. SEO > Search Engine Optimization Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  29. 29. Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  30. 30. Measure All Interactive Recruiting Programs Future (Paid Boards) Job Feeds Talent Landing Pages (SEO) craigslist Social Communities Pay-Per-Click (SEM) NGS|XpTEN Talent Communities Mobile Marketing Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  31. 31. Marvin Smith Talent Community Development marvin.smith@microsoft.com Doug Berg Founder: Jobs2Web dberg@jobs2web.com Web 2.0 Beyond the Hype| Microsoft & Jobs2Web
  32. 32. Corporate Members in Attendance
  33. 33. Thank you to our Sponsors Jobs2Web is a leading provider of interactive recruiting solutions. The company develops and implements the innovative technologies and services that enable employers to leverage their investments in their own career sites to attract, capture and communicate with the exploding base of interactive job seekers. Through Jobs2Web's solutions, employers can improve recruiter effectiveness and provide measurable results, translating into increased quality of hires, reduced time to fill and a ready pipeline of passive candidates. Founded in 2003, Jobs2Web is headquartered in Minneapolis, Minn. Jobs2Web's executive team includes several of the world's foremost sourcing and recruiting experts. More information can be accessed at www.jobs2web.com. Headquartered in Bellevue Washington, Intelius offers a full suite of FCRA background screening products. Recently voted as the #1 ranked employment screening firm for overall quality of service by HRO Magazine Intelius, has been working with hundreds of Northwest recruiting professionals for over the past six years! Intelius helps companies lower cost, increase efficiency and reduce risk by delivering affordable and highly customizable solutions that are fully-integrated with other on-demand HR business applications from leading solution providers including: Taleo Business Edition For more information on Intelius please make sure to grab a red folder @ your table..

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