Joelle proposal - Social Media

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Social Media Plan for Joelle Shoes

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Joelle proposal - Social Media

  1. 1. SOCIAL MEDIA PLAN
  2. 2. Why Social?
  3. 3. And how?Thank EconomyWord of MouthShare share and shareSo, Help themGive them what they needAnd you will receive what you need
  4. 4. Interaction
  5. 5. ChannelFacebook8th population13 bilions user in Viet Nam18 – 34 age : more than 70%Major: Ha Noi, Ho Chi MinhForum seedingEmailPr Online
  6. 6. Fuel – Lead and Sale
  7. 7. THE GOALIncrease Brand AwarenessBuild Fame – Thought leadershipSaleLoyalty of customer/fan
  8. 8. Target CustomerGroup 18 - 24 years: Being young, dynamic, average income levels.Group 25 - 34 years: Being young, the office, have a stable income.Groups over 35 years: high-income levels, families and children- Access social networking sites: Facebook, Zingme, Yahoo, Google+,Blog ...- Read news online: vnexpress, dantri, tuotre ...- Read newspapers according to subject: 2sao and, second! Magazine,suckhoecuocsong, ...- Forum: Webtretho, diadiemannuong...HABITATION
  9. 9. ACTION• Build Community• Interact + Influence• Conversation• Convert to SALE
  10. 10. Build Community
  11. 11. Build Community
  12. 12. Interact and influenceConversationThought leadershipAnd …
  13. 13. Interact and influenceEventContestQ&AHelp and consultHot Profile - Influencer
  14. 14. Miss Joelle : Guu Fashion
  15. 15. Miss Joelle – Guu FashionEvent: Test your GuuTest shoes at store and take the gift(voucher or shoes,bag)
  16. 16. Thought leadershipLoyaltyLoving/Liking•Share knowledge about shoes•Help them choose the suit shoes•Consult and answer
  17. 17. Q&A about Shoes
  18. 18. APP – CONTESTDesign your ShoesLight up your Guu
  19. 19. TIMELINE - KPI – COSTJob detail KPI Timeline Cost(VND)- Manage fanpage, Update topic 10.000 Fan10.000 TAT4 Months 25.000.000- Event, contest – Miss Joelle+ Q&A about Shoes+ Catwalk with Passion – At Store+ Design your Shoes+ Light Up Your Guu- Build App: Design your Shoes 1 Month 10.000.000- Forum Seeding 10 Forum20.000 View1.000 Comment2 Months 10.000.000
  20. 20. Maru LordCo – Founder0906.316.700Marulord@gmail.comwww.adsangtao.comwww.fb/thichquangcao

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