Research summary for "Scientific Publications Strategy- Managing Reputation, Clinical Trial Results and Commercial Relevance." Contains longitudinal data from 2007-2011. Contact me to view the full report.
Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance Best Practices, LLC Benchmarking Report
Table of Contents PageINTRODUCTION 4• Project Methodology and Study Objective 5SUMMARY OF KEY INSIGHTS 6-14UNIVERSE OF LEARNING 15• List of Participating Companies 16• Range of Career Levels Lend Insight 17• Regional Representation 18• Functional Representation 19• Those Who Work for Publications Mostly Have Ph.D. 20• Respondents Serve Various Therapeutic Areas in Publication Function 21• Current Role With Regards To Publication 22• Mostly Vice President Oversee Publication Function 23GLOBAL PUBLICATION ORGANISATION 24• Publication Function Is A Part Of Medical Affairs Group 25• Publication Strategy Shifting To Hybrid Structure 26• Strategy Responsibility 27• Publications Planning Shifting To Hybrid Structure 28• Planning Responsibility 29• Centralized Structure Followed for Publications Plan Delivery 30• Plan Delivery Responsibility 31• Medical Directors Mainly Contribute to Strategy & Plan 32• Other Strategy Contributors 33• Successful Communication Tactics 34• Top Tactics Used to Communicate Publication Strategy 35
Table of Contents Page• Regional Empowerment 36• Alignment Between the Regional & Global Plans 37•Plan Delivery Outsourcing 38• FTEs in Publication Function 39• Percent Publications FTEs Outsourced 40• Tasks Outsourced by Publication Group 41-43PUBLICATION STRATEGIES BY PRODUCT 44• Most Effective Publication Vehicle in Early Development 45• Most Effective Publication Vehicle in Phase III-Submission 46• Most Effective Publication Vehicle in Launch-Post-Launch 47• Most Effective Content Type in Early Development 48• Most Effective Content Type in Phase III-Submission 49• Most Effective Content Type in Launch-Post-Launch 50• Most Important Target Audience in Early Development 51• Most Important Target Audience in Phase III-Submission 52• Most Important Target Audience in Launch-Post-Launch 53• Publications Outlet Focus 54-56• Development of Publishing Strategy 57• Stage of Publishing First Abstract & Manuscript 58• Last Stage When Publication Function is Active 59• Publication Produced 60• Abstracts Produced 61• Number of Manuscripts Planned, Produced & Published 62• Number of Publications Issued 63-64
Table of Contents Page• Mix of Papers Appearing 65MEASURING THE EFFECTIVENESS OF PUBLICATION STRATEGY ACTIVITIES 66 Performance Measures 67-68 Paper Acceptance Most Important Measure of Effectiveness 69 Primary Journals Highly Important for Publishing Clinical Results 70MANAGING WITHIN A CHANGING PUBLICATION ENVIRONMENT 71• Planning Neutral or Negative Results 72• Process for Publishing Neutral and Negative Results 73• Increased Emphasis on Regional-Peer Reviewed Journals 74• Emphasis on E-journals Will Decline 75• Increased Importance of Review Articles Over Next Three Years 76• Other Changes Implemented for Publication Excellence 77 PUBLICATION BUDGET 78• Budget Allocated 79• Allocation of Publication Budget in Various Activities 80• Medical Affairs Funds Publication Budget 81• Factors Affecting Publication Budget 82PUBLICATION BEST PRACTICES 83• Top Best Practices for Publication Effectiveness 84• Top Challenges 85• Best Practices for Implementing Successful Scientific Publication Strategy 86