The Third WordPress

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Talk from WordCamp LA 2011. Premium WordPress multisite networks built for niche markets represent a fundamentally new way of using WordPress.

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The Third WordPress

  1. 1. Monday, September 12, 2011
  2. 2. T HE TH IRD SS DP RE W OR ork s for etw ulti Site N emiu mM Pr rkets Niche MaMonday, September 12, 2011
  3. 3. .com .org hosted self-hosted easy technical skill needed free costs limited themes install themes limited plugins install plugins no ftp ftp/shell/etc. never custom unlimited custom @photoblogsitesMonday, September 12, 2011
  4. 4. } .com hosted easy to use easy + free limited programming limited themes access limited plugins = no ftp not much opportunity never custom @photoblogsitesMonday, September 12, 2011
  5. 5. } .org self-hosted unlimited technical skill needed possibilities costs + hard to install themes master install plugins = ftp/shell/etc. opportunity unlimited custom @photoblogsitesMonday, September 12, 2011
  6. 6. Developers/Designers Custom Websites Premium Themes Premium Plugins Theme Shops Training/Consulting Maintenance @photoblogsitesMonday, September 12, 2011
  7. 7. installation is hosting compatible? build contracts, design, programming training WP is a lot for new users support upgrades, hacked sites, backups @photoblogsitesMonday, September 12, 2011
  8. 8. install build support trainMonday, September 12, 2011
  9. 9. upgrade install build backup test support train re-trainMonday, September 12, 2011
  10. 10. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011
  11. 11. Have you heard about MultiSite? @photoblogsitesMonday, September 12, 2011
  12. 12. 1 server set of core files set of plugins set of themes backup system upgrade @photoblogsitesMonday, September 12, 2011
  13. 13. server core plugins themes @photoblogsitesMonday, September 12, 2011
  14. 14. server core plugins themes @photoblogsitesMonday, September 12, 2011
  15. 15. centralized streamlined known environment faster development instant release built in signups @photoblogsitesMonday, September 12, 2011
  16. 16. @photoblogsitesMonday, September 12, 2011
  17. 17. @photoblogsitesMonday, September 12, 2011
  18. 18. @photoblogsitesMonday, September 12, 2011
  19. 19. @photoblogsitesMonday, September 12, 2011
  20. 20. Not so fast... @photoblogsitesMonday, September 12, 2011
  21. 21. s ign up s low p roc ess @photoblogsitesMonday, September 12, 2011
  22. 22. th em es No @photoblogsitesMonday, September 12, 2011
  23. 23. lugins N oP @photoblogsitesMonday, September 12, 2011
  24. 24. No problem. @photoblogsitesMonday, September 12, 2011
  25. 25. hem es ium T P rem @photoblogsitesMonday, September 12, 2011
  26. 26. The me works Fra me @photoblogsitesMonday, September 12, 2011
  27. 27. P lug ins @photoblogsitesMonday, September 12, 2011
  28. 28. P lug ins @photoblogsitesMonday, September 12, 2011
  29. 29. P lug ins @photoblogsitesMonday, September 12, 2011
  30. 30. Millions of Options @photoblogsitesMonday, September 12, 2011
  31. 31. Introducing The User @photoblogsitesMonday, September 12, 2011
  32. 32. Can I use any theme I want? Can I use any plugin I want? How do I make a post? What is WordPress? Do you do Flash sites? @photoblogsitesMonday, September 12, 2011
  33. 33. Give me a site made for me! @photoblogsitesMonday, September 12, 2011
  34. 34. How We Did ItMonday, September 12, 2011
  35. 35. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  36. 36. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  37. 37. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  38. 38. in nin g... custom websites the beg in @photoblogsitesMonday, September 12, 2011
  39. 39. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  40. 40. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  41. 41. in nin g... the beg in similar features @photoblogsitesMonday, September 12, 2011
  42. 42. in nin g... the beg in and of course blogs... @photoblogsitesMonday, September 12, 2011
  43. 43. upgrade upgrade install build install build backup test backup test support train support train re-train upgrade re-train install build backup test support train upgrade re-train upgrade install build install build backup test backup test support train support train re-train re-trainMonday, September 12, 2011
  44. 44. server core plugins themes @photoblogsitesMonday, September 12, 2011
  45. 45. Most plugins / themes Uploads work differently not MultiSite compatible Backing up large sites No clear way to charge becomes very difficult per blog @photoblogsitesMonday, September 12, 2011
  46. 46. em es Th a nd P lugins Build a parent theme / framework Build child themes Select best plugins Test (modify) plugins for MultiSite Custom Plugins when needed @photoblogsitesMonday, September 12, 2011
  47. 47. ogSite framework / parent theme Bl @photoblogsitesMonday, September 12, 2011
  48. 48. ogSite framework / parent theme Bl @photoblogsitesMonday, September 12, 2011
  49. 49. em es h ild Th C @photoblogsitesMonday, September 12, 2011
  50. 50. m iza ble Cu sto @photoblogsitesMonday, September 12, 2011
  51. 51. m iza ble Cu sto @photoblogsitesMonday, September 12, 2011
  52. 52. Plugins: Define the Path SEO XML Sitemaps Contact Forms Pagination Non-Flash Image Galleries Twitter / Facebook / SharingMonday, September 12, 2011
  53. 53. rov ing I mp S ignup P roc ess Customize the look Choose a Password No Email Verification Make them accept TOS Add helpful info Add support links http://premium.wpmudev.org/ @photoblogsitesMonday, September 12, 2011
  54. 54. ing the I mp rov ess up Pr oc S ign Choose a Password @photoblogsitesMonday, September 12, 2011
  55. 55. ing the I mp rov ess up Pr oc S ign Terms of Service @photoblogsitesMonday, September 12, 2011
  56. 56. ing the I mp rov ess up Pr oc S ign @photoblogsitesMonday, September 12, 2011
  57. 57. ing the I mp rov ess up Pr oc S ign Added Info and Support Links @photoblogsitesMonday, September 12, 2011
  58. 58. ing the I mp rov ess up Pr oc S ign Instant Login! @photoblogsitesMonday, September 12, 2011
  59. 59. rov ing I mp Su pp ort P roc ess Getting Started Guide Documentation Videos Forum Support Tickets @photoblogsitesMonday, September 12, 2011
  60. 60. ing the I mp rov ess rt P roc S up po Download link added to signup sent in welcome email available everywhere @photoblogsitesMonday, September 12, 2011
  61. 61. ing the I mp rov ess rt P roc S up po Video Tutorials VideoUserManuals.com Videos right in Admin White labeled Every version of WP Use on all sites @photoblogsitesMonday, September 12, 2011
  62. 62. ing the I mp rov ess rt P roc S up po Documentation We tried a WP theme Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  63. 63. ing the I mp rov ess rt P roc S up po User Forums Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  64. 64. ing the I mp rov ess rt P roc S up po Support Tickets Tried several WP plugins Ended up with Zendesk @photoblogsitesMonday, September 12, 2011
  65. 65. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  66. 66. Zend esk W hy is co ol Fully Brandable @photoblogsitesMonday, September 12, 2011
  67. 67. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  68. 68. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  69. 69. Zend esk W hy is co ol Start with Search @photoblogsitesMonday, September 12, 2011
  70. 70. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  71. 71. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  72. 72. Zend esk W hy is co ol Docs @photoblogsitesMonday, September 12, 2011
  73. 73. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  74. 74. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  75. 75. Zend esk W hy is co ol Forums @photoblogsitesMonday, September 12, 2011
  76. 76. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  77. 77. Zend esk W hy is co ol @photoblogsitesMonday, September 12, 2011
  78. 78. Zend esk W hy is co ol Support Tickets @photoblogsitesMonday, September 12, 2011
  79. 79. The Backup PlanMonday, September 12, 2011
  80. 80. The lan acku pP B Server Backed up daily But what do we do with that? @photoblogsitesMonday, September 12, 2011
  81. 81. The lan acku pP B Version Control: Mercurial repository for Core Mercurial repository for /wp-content/ Shell scripts via cron: Blogs.dir to server and Amazon S3 Database to server and Amazon S3 New Plugin - Blog Status Manager @photoblogsitesMonday, September 12, 2011
  82. 82. Monday, September 12, 2011
  83. 83. Takeaways @photoblogsitesMonday, September 12, 2011
  84. 84. Focus on a Niche Market Respect the User Expect the User Be ready to say No! to the User @photoblogsitesMonday, September 12, 2011
  85. 85. Foc us o na ark et N ich eM Similar Users Similar Features Similar Plugins Theme Framework @photoblogsitesMonday, September 12, 2011
  86. 86. E xp ect eU ser th Enable Customization Improve the Signup Process Improve the Support Process @photoblogsitesMonday, September 12, 2011
  87. 87. Re sp ect eU ser th Listen Amazing support They have great ideas @photoblogsitesMonday, September 12, 2011
  88. 88. No !” Sa y“ eU ser to th Position yourself as an expert Just because they ask does not mean they NEED it @photoblogsitesMonday, September 12, 2011
  89. 89. No !” Sa y“ eU ser to th bad practices: splash pages flash bad SEO ideas disable right-click @photoblogsitesMonday, September 12, 2011
  90. 90. it atio ns Lim o nU ser no ftp no direct access to files not a full hosting account @photoblogsitesMonday, September 12, 2011
  91. 91. Why would they want this? Why would they NOT want this? @photoblogsitesMonday, September 12, 2011
  92. 92. There is a learning curve @photoblogsitesMonday, September 12, 2011
  93. 93. The user needs your help @photoblogsitesMonday, September 12, 2011
  94. 94. WordPress as a Service For Photographers For RealEstate For Restaurants For ______________ @photoblogsitesMonday, September 12, 2011
  95. 95. T HE TH IRD PR ESS W O RD s for et work ulti Site N remi um M P Mar kets N icheMonday, September 12, 2011
  96. 96. WPMU DEV Marty Thornley premium MultiSite Plugins @martythornley http://premium.wpmudev.org marty@photographyblogsites.com http://martythornley.com Mercurial http://photographyblogsites.com http://mercurial.selenic.com/ Mercurial GUI for Mac Blog Status Manager (and more) http://www.sourcetreeapp.com/ http://bitbucket.org/martythornley Mercurial GUI for PC http://tortoisehg.bitbucket.org/ All Film Stills from “The Third Man” (1949) Directed by Carol Reed Zendesk Written by Graham Green http://www.zendesk.com/ http://www.imdb.com/title/tt0041959/ @martythornley @photoblogsitesMonday, September 12, 2011

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