Urmila – The Home Manager Program


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This is a presentation created by SAATH in India which describes their Home Manager Microfranchise program in India. I visited with SAATH top management during my Inida/Bangladesh trip in 2008

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Urmila – The Home Manager Program

  1. 1. URMILA – The Home Manager Program <ul><li>Two main objectives, </li></ul><ul><li>Providing a reliable, efficient and professional home manager for client </li></ul><ul><li>Empowering slum residents – from ‘housemaids’ to professional home manager – with significant increase in incomes </li></ul>
  2. 2. Making of a Home Manager Police Clearance Training lasting 25 days On the job training Health Clearance Induction Fire Safety First Aid Security Household Appliances Personality Development Communication Grooming Housekeeping Final Placement
  3. 3. Criteria of a Home Manager <ul><li>Credibility : The Home Manager has to be trustworthy and must undergo a police check. </li></ul><ul><li>Regularity : The Home Manager is punctual and demonstrate regular attendance on the job. In the event of sickness or holiday, the organization shall send a replacement. </li></ul><ul><li>Cleanliness and Hygiene: The Home Manager has to be in good health and without any communicable disease. She should also exhibit superior personal hygiene and undergo a health check. </li></ul><ul><li>Basic Communication and Etiquette : The Home Manager is trained to properly communicate with customers, guests and vendors. </li></ul><ul><li>Quality of Work, Operational Skills and Efficiency : The Home Manager is trained to operate household appliances, to perform basic housekeeping skills and cook basic dishes. Moreover, specific specializations for child care, old age care and patient care shall be offered by the organization as well. These trainings would improve the overall quality of work and the execution of basic functions. </li></ul>
  4. 4. Training at Taj Hotel Fire Safety Vacuum Cleaning
  5. 5. Working of the Program <ul><li>After proper training, the program is : </li></ul><ul><li>Managed by Franchisee System </li></ul><ul><li>Self sufficient in terms of manpower and finances </li></ul><ul><li>Internal mechanism for marketing and trouble-shooting </li></ul>
  6. 6. Outcomes <ul><li>155 Home Managers placed (23 more being trained) — demand exists for over 500 </li></ul><ul><li>Income increases from $20 or less to $60-$100- per month – adding over $112,000 to the slums in a year </li></ul><ul><li>Able to save in a personal account </li></ul><ul><li>Broader exposure leading to higher aspirations </li></ul><ul><li>Increased self-confidence due to training in multiple skills </li></ul><ul><li>Enhanced life-style </li></ul>
  7. 7. Franchisee System <ul><li>Objective is to replicate the ‘URMILA- The Home Manager’ model to other cities. </li></ul><ul><li>Franchisee being offered to NGO/Individual </li></ul><ul><li>SAATH provides Technical Expertise </li></ul><ul><li>Piloted the Franchisee System with our Existing Coordinators. </li></ul>
  8. 8. Role of Franchisee Manager <ul><li>She will be the relationship manager between the client and the Home Manager and will be in charge of 40-50 Home Managers. </li></ul><ul><li>She needs to upgrade on the skills of the Home Manager as per the feedback of the client as and when required. </li></ul><ul><li>She will have to look into the day to day work responsibility of the Home Manager as well as the replacements </li></ul>
  9. 9. As a Result <ul><li>Increase in Earnings of the Franchisee Manager </li></ul>Before franchisee system After franchisee system Coordinator: Geeta ben (Sarkhej) Amount Franchisee Manager: Geeta ben (Sarkhej) Amount Salary $ 60 5% Management Fees($) 110 Conveyance $ 25 5% Support Expense($) 110 Mobile Phone Bill $ 20 Total($) 220 Total $ 105 25% of Total (Saath Livelihoods) 55     75% of Total( Franchisee Manager-Salary) ($) 165
  10. 10. From Home Manager to…. <ul><li>Old age care </li></ul><ul><li>Child care </li></ul><ul><li>Patient care </li></ul><ul><li>Housekeeping in commercial establishments </li></ul><ul><li>Home maintenance / repairs program (for the skilled youth) </li></ul><ul><li>Requests for replication in other towns </li></ul>
  11. 11. Outcomes/deliverables <ul><li>Employability training to 5000 needy urban youth and women </li></ul><ul><li>Setting up Urban Livelihood Resource Centre </li></ul><ul><ul><li>Setting up of business mentor network </li></ul></ul><ul><ul><li>Employability Training centres </li></ul></ul><ul><ul><li>Setting up of sectoral academies </li></ul></ul><ul><ul><li>Setting up of placement support centres </li></ul></ul><ul><ul><li>Joint industry and vocational education certification </li></ul></ul>
  12. 12. Programs’ Impact Indicators <ul><li>Increase in income at family level </li></ul><ul><li>Increase in year long job placement/employment </li></ul><ul><li>Increase in savings </li></ul><ul><li>Increase in enrolment into advanced learning courses </li></ul>
  13. 13. We are Victorious
  14. 14. Thank You