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Mo mo euro africa ranin 121129

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Mo mo euro africa ranin 121129

  1. 1. Mobile Applications & Social Networking Martti Ranin MobileMonday, Senior Advisor Mobile Bond, CEO Africa-EU Cooperation Forum on ICT Belém - Lisboa, Portugal November 29, 2012
  2. 2. Mobile Solutions Ericsson, Nov 2012
  3. 3. Mobile Solutions Ericsson, Nov 2012
  4. 4. Mobile Solutions Ericsson, Nov 2012
  5. 5. Mobile Solutions Gartner, Nov 2012
  6. 6. Mobile SolutionsGartner, Nov 2012
  7. 7. What is Mobile?
  8. 8. What is Mobile?
  9. 9. What is Mobile?iPad has 68% marketshare,but 91% of the data traffic Gartner, Apr 2012
  10. 10. What is Mobile?
  11. 11. Mobile ApplicationsMillions of Units 5% In-Apps 30% In-Apps 10% Store Rev 41% Store Rev Ericsson, Nov 2012 Gartner, Sep 2012
  12. 12. Mobile Social Networking“… is social networking where individualswith similar interests converse and connectwith one another through their mobilephone and/or tablet.” by Wikipedia
  13. 13. Mobile Social Networking
  14. 14. Mobile Social Networking Currently 2.5B Mobile Social Network accounts (by Forbes) Social Media is the fastest growing media in history (by NM Incite) Globally 47% use mobile phone to connect Social Networks (by Nielsen) South Africa has 6M Facebook users and 10M Mxit users (by Mxit)
  15. 15. Conclusion… Everything is mobile People dont buy things, they join things Communities create markets Social Media changes every 6 months 2013 is the year of Mobile Social Networking,social, is 2014 and … Dont do and so Be Social!
  16. 16. Obrigado! ranin@moboint.com

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